Listen to TA about Chongqing Wulong to build a karst world -class travel IP

Author:Zhihui Babe Time:2022.07.09

Zhuang Ziyun: "There is great beauty in heaven and earth, there is a clear law without discussion at four o'clock, and everything is reasonable." Chongqing Wulong is such a beautiful, magnificent and magical place. Fifteen years ago, Wulongkarst became the sixth place in China and the first world natural heritage land in Chongqing. In 15 years, what kind of changes have taken place in Wulong tourism on the world stage?

On July 9, I perceived the visits of Chongqing · "Listening to Ta to talk about Chongqing" and walked into Wulong, Chongqing. Five young Chinese and foreign guests were invited to start a conversation and talk about the "three entrepreneurs" of Wulong Tourism.

Chinese and foreign youth dialogue activities. Figure Conferry of Zhihui Bayang International News Center

Chinese and foreign youth dialogue activities. Figure Conferry of Zhihui Bayang International News Center

The guests of the dialogue in this issue are:

Deputy District Chief of the People's Government of Liuyin Wulong District

Pu Yongjian Chongqing Municipal Government Advanced Tourism Economy Counselor, Professor of Chongqing University

Alex Chongqing International Communication Center Foreign Journalists

Director of Li Pengcheng Wulong District Fairy Mountain Street Office

The founder

In a word, look at the focus of dialogue activities

Liu Yin: Wulong Tourism "Three Entrepreneurship" will be led in internationalization, shaping the "World Natural Heritage World of the World" brand, and accelerate the establishment of a world -renowned tourist destination.

Liu Yin, deputy head of the People's Government of Wulong District. Figure Conferry of Zhihui Bayang International News Center

Pu Yongjian: Wulong Tourism has a good natural endowment. It can also further discover Wulong's folklore, history, and cultural connotation, promote the integration of cultural tourism, and develop some new projects and derivatives.

Pu Yongjian, a senior tourist economic consultant of the Chongqing Municipal Government and a professor at Chongqing University. Figure Conferry of Zhihui Bayang International News Center

Alex: Although different countries have different languages, the pursuit and love for beauty are consistent. Wulong is a place worth coming again.

Alex, a foreign reporter of the Chongqing International Communication Center. Figure Conferry of Zhihui Bayang International News Center

Li Pengcheng: As the earliest and most influential scenic spots in Wulong, Fairy Mountain Scenic Area will continue to improve its own tourism service level, improve the quality of tourism services, and help Wulong tourism "three entrepreneurs".

Li Pengcheng, Director of Fairy Mountain Sub -district Office of Wulong District. Figure Conferry of Zhihui Bayang International News Center

Shen Qingfeng: "Tree Top Walk" Natural Education Camp through playing and entertainment, exploration and challenges, let more children unknowingly fall in love with natural health and happiness.

Shen Qingfeng, the founder of the tree on the top of the tree. Figure Conferry of Zhihui Bayang International News Center

Moderator Huang Hua. Figure Conferry of Zhihui Bayang International News Center

Chongqing International Communication Center English anchor James. Figure Conferry of Zhihui Bayang International News Center

Summary of the dialogue record is as follows:

What does the successful application mean for the development of Wulong's tourism industry?

Li Pengcheng: On May 1, 1994, Furong Cave officially opened to the public, opening the prelude to Wulong's tourism. In 2001, Irene, the American girl in Cambridge University in the UK, came to Wulong to explore Furong Cave for the first time, and was attracted by the beautiful scenery here. She will publish records on the Internet, attracting the attention of many holes to visit enthusiasts. They almost explored Wulong's large and small caves, and also provided valuable first -hand information for Wulong's application.

Liu Yin: From the opening of Furong Cave in 1994 to 2008, Wulong Tourism achieved from scratch. We have successively developed Furong Cave, Fairy Mountain, Furong River, Tongsan Bridge, Longshui Gorge and other functionalized tourist scenic spots. "Holy Land", from silent to Chongqing.

On June 27, 2007, Wulongkarst, together with Shilin, Yunnan, and Liphake, Guizhou, were included in the World Heritage Catalog. The success of Shenzheng is a promotion point for the development of Wulong Tourism, becoming a exquisite business card for Wulong Tourism to the world. Tourism is the best way to enlarge the value of nature heritage. Through the development of the protection and development of world heritage, the scientific and natural humanistic beauty of the world heritage is the inconceivable responsibility of Wulongyi.

Pu Yongjian: The success of Wulong's application has largely inspired more scenic spots in Chongqing to embark on the road of application. After the successful application, Wulong did not stay in the ticket thinking of the scenic spot, showing a forward -looking development sight, developing ecological tourism, building a national tourist resort in Fairy Mountain, and introducing cultural tourism projects. These can be to other provinces. Share the successful experience of expansion.

Chinese and foreign youth dialogue activities. Figure Conferry of Zhihui Bayang International News Center

Chinese and foreign youth dialogue activities. Figure Conferry of Zhihui Bayang International News Center

How do tourists do from 2.2 million to 40.7 million Wulong?

Liu Yin: Using the historical opportunities of successful application, the "second entrepreneurial" of Wulong Tourism is set off, with the main task of “doing the total number of tourists and strengthening the tourism economy”. Relying on the unique landscape scenery, Wulong launched some international promotion activities with innovative colors. For example, the launch of a large -scale real -life performance "Impression Wulong" allows tourists to appreciate Wulong's natural landscapes and enjoy the unique culture of the Bayu area. Every time, we bring a performance team to overseas promotion. In 2021, Wulong's entire region received 40.7 million tourists, 20 times in 2008, with a comprehensive income of 19.73 billion yuan, 19.6 times in 2008.

Li Pengcheng: The natural three bridge of our Fairy Mountain Scenic Area is the only location shooting place of "Transformers 4". We wanted to promote the word "China Wulong" in the film, but the other party broke the contract. As a last resort, our scenic spot had to rely on legal rights protection. During the two -year stalemate period, the lawsuit accidentally changed into a marketing method, making Wulong and "Transformers 4" even more popular. High -profile appearance in the New York Times Square. Alex: In recent years, the combination of short videos and culture and tourism industry has become more and more close. Multiple explosive web red attractions have become a tourist punch place for tourists. The charm of tourism is feelings. Short videos are just a way that can be told. Although different countries have different languages, the pursuit and love for beauty are consistent. He hopes to recommend Wulong to more netizens through his videos.

Pu Yongjian: Wulong Tourism has a good natural endowment. It can also further discover Wulong's folklore, history, and cultural connotation, promote the integration of cultural tourism, and develop some new projects and derivatives. Wulong can also create a cultural and creative sketch base, attracting painters, photographers, and writers to come here for creation.

Chinese and foreign youth dialogue activities. Figure Conferry of Zhihui Bayang International News Center

Chinese and foreign youth dialogue activities. Figure Conferry of Zhihui Bayang International News Center

How does Wulong build a world -renowned tourist destination?

Liu Yin: This year, Wulong will focus on the opportunity period that has come to use the aviation era and the upcoming time of the high -speed rail era. "Three entrepreneurship", accelerate the construction of a world -renowned tourist destination, and strive to create the six major tourism industry chains in research, sports, art, recreation, marriage, and service, and effectively improve the contribution of the tourism industry to the rich people.

Pu Yongjian: The tourism industry who has gone through the epidemic is positive. By strongly promoting the "three entrepreneurship" of Wulong Tourism led by internationalization, it will fully release the "multiplication effects" of cross -border, infiltration, and integration of the tourism industry, highlighting the two ends of supply and demand, unblocking economic cycle, Wulong Tourism, and Wulong Tourism The prospects will be wider.

Li Pengcheng: As the earlier and most influential scenic spots in Wulong, Fairy Mountain Scenic Area will continue to improve its own tourism service level, improve the quality of tourism services, and reasonably use rich tourism resources to continuously provide tourists with diversification, differentiation, differentiated, differentiated, differentiated, differentiated, differentiated, differentiated, differentiated, differentiated, differentiated, differentiated, differentiated, differentiated, differentiated, differentiated, and differentiated Personalized and quality tourism products are supplied to create tourism complexes that integrate summer, leisure tourism, recreational vacation, agricultural experience, scientific research, and field adventure. Among them, a number of emerging tourism projects such as the "Top Walk" natural education camp is the representative of the next development direction of Wulong tourism. It integrates cultural, tourism, sports, and education industries. The projects are not only novel and fun. Parent -child families experience an average length of 5-7 hours in the camp. The development of industries such as catering and beverage, at the same time, has also strongly helped the fairy mountain scenic spot and upgraded from the traditional tourist tour to the in -depth experience tour mode.

Shen Qingfeng: The natural education camp project of "Tree Top Walk" is introduced from Germany. It has changed hundreds of thousands of years of human beings to see forest perspectives. It can overlook the beautiful scenery of the fairy mountain like birds. Relying on good forest ecological resources to introduce the "sports" system, it has developed a large number of forest experiences and natural education scenarios for young adolescent parent-child family groups in 3-12 years old. Sexuality and experience make more children unknowingly fall in love with natural health and happiness. In just one year, the camp has received more than 200,000 young parent -child families from all over the country, of which more than 2,500 youth research and graduation travel teams.

Liu Yin: Wulong Tourism "Three Entrepreneurship" is accelerating. For example, on June 23, Fairy Mountain's "Carbon neutralization" scenic spot and supporting projects started. This is Wulong's first government procurement PPP project with a total investment of nearly 6.762 billion yuan. It will leverage social capital to participate in the "three entrepreneurship" of Wulong Tourism. Its marks projects are the Fairy Mountain Train Scenic Line with a investment of 5.268 billion yuan, and the Cloud Love Bridge project with an investment of 1.575 billion yuan. After the completion of the two projects, it will integrate image traffic and characteristic tourism as a new landscape and landscape point for Wulong tourism.

We strive to receive more than 48 million tourists by 2024, and the international influence of tourism has increased significantly, becoming one of the preferred destinations for international landscapes and humanistic tourism. Land; by 2035, a world -renowned tourist destination is fully built.

Chinese and foreign youth dialogue activities. Figure Conferry of Zhihui Bayang International News Center

Chinese and foreign youth dialogue activities. Figure Conferry of Zhihui Bayang International News Center

Source: Zhihui Bayang International News Center

Reporter: 影

Edit: Jiang Jinggu

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