Improve the level of internationalization of tourism to do a good job of free trade port vanguard

In January 2022, the State Council issued the "Fourteen Five -Year Plan" Tourism Development Plan, and Haikou was included in the tourist hub cities. Under the new historical opportunities, how can Haikou fully promote the improvement of quality and efficiency of the tourism and sports industry? Recently, the party secretary and director of Haikou Tourism, Culture, Radio, Television and Sports Bureau Wang Ke shared around Haikou's tourism resources, development, and development ideas.

Q: Haikou has become a tourist hub city, what do you think?

Wang Ke: Haikou is included in the tourist hub city, which reflects the country's attention to the development of the tourism industry in Haikou, and pointed out the direction for the development of Haikou's tourism industry. The "14th Five -Year Plan" period is a critical period for Hainan to build a free trade port. At present, Haikou is seizing the construction opportunities of Hainan Free Trade Port and International Tourism Consumption Center, gathering efforts to build the core area of ​​Hainan Free Trade Port, and comprehensively build a modern and internationalized Xin Haikou. We focus on the construction of the International Tourism Consumption Center, focus on modernization and international development, focus on building large -scale flagship tourism attractions and large cultural and sports events, and actively promote the integration of cultural tourism. Tourism promotes cultural prosperity. At the same time, give full play to the advantages of Haikou's cultural heritage and unique natural conditions, in -depth excavation of Haikou's cultural elements, forming an international tourism consumer industry chain with the characteristics of Haikou City, and promoting the high -quality development of Haikou tourism industry.

Question: Please introduce, what are the resources and development foundations of Haikou construction of tourism hub cities?

Wang Ke: Haikou is also called "Coconut City". It is the "Belt and Road" initiative's fulcrum city, a national historical and cultural city, the central city of the Beibu Gulf Urban Group, and also the political, economic, technological, cultural center and the largest transportation hub in Hainan Province. Haikou has a natural scenery and a long history of humanities. It has the titles such as "China Charming City", "China's most happy city", "China Excellent Tourist City", and "National Historical and Cultural City". Consumption pilot cities.

Since 2019, Haikou has actively promoted the continuous integration and development of tourism, culture, sports, and literature and history, and the tourism industry has rejuvenated new vitality and vitality. Featured tourism product system. The first is to show the literary style. A number of cultural facilities such as Haikou Tourism and Watching Concert gradually became trendy, and a number of cultural facilities such as Yundong Library became a new landmark of Haikou City Tourism. The second is the new trend of healthy sports. As the Chinese football (southern) training base settled in Haikou, large -scale competitive sports competitions such as Chinese football men, women's super league, Asian Games sailing trials, and other large competitive sports competitions were held in Haikou. Third, the cultural and history tour shows a diverse development trend. Qiongtai Fudi, Wugong Temple, Xiuying Fort, Qiuhai's former residence and other rich cultural and historical resources have been activated and used through excavation, packaging, and planning. Literary and historical enthusiasts have places to play during the day and watch at night.

In addition, in June 2020, the Central Committee of the Communist Party of China and the State Council issued the "Overall Plan for the Construction of Hainan Free Trade Port", which established the tourism industry as the first of the three leading industries. Supporting various aspects such as tourism not only injects a strong driving force for the upgrading and development of Haikou Tourism during the "Fourteenth Five -Year Plan" period, but also puts forward higher requirements for Hainan's tourism management capabilities. At present, Haikou is fully grasping strategic superposition opportunities and overflowing effects, adheres to the road of high quality development, cultivate new highlights of tourism development, releases new kinetic energy of tourism development, reshapes the tourism industry pattern and trend, and promotes the in -depth changes in the form of tourism industry.

Question: As the "Belt and Road" initiative fulcrum, what are the convenient entry and traffic conversion conditions for domestic and foreign tourists?

Wang Ke: With the formation of a new pattern of the “Belt and Road” to open to the outside world, the location advantage of Haikou as the “Belt and Road” initiative ’s fulfillment city has become more prominent, and the status of tourism hub has continued to strengthen. At present, Haikou has initially formed a "fast -moving" and "slow travel" tourism transportation network. The passage highway, tourism connection line, and rural tourism highway have realized the interconnection between all scenic spots. Haikou section of Hainan Travel Highway Hainan Province has a strong series of connecting resources on Haikou Seafang, which has obvious effects on tourism; Xinhai Port, Xiuying Port, Nangang and other dock infrastructure has been continuously improved to provide more convenient services for passengers over the sea; The second phase of Meilan Airport has been paid in and accepted; the intercity rail transit of Haikou was successfully opened; the status of the traffic hub of Haikou East Station, Meilan Airport and the three major ports has been continuously strengthened. The landscape of the sea, land, air, and air, and the sea, land, air, and air. In 2019, the annual passenger flow of the sea, land and air transportation hub exceeded 40 million. In addition, Haikou is also actively integrated into the national high -speed network and logistics network. The global maritime shipping network and air route network have provided foreign tourists with a huge and convenient and fast tourism transportation system support for Haikou.

In the next step, Haikou will also use the city's international aviation and shipping hubs to make full use of Hainan's free trade port policies to improve the internationalization level of tourism in multi -directional, full systems, and high standards. We will deepen the reform of "decentralization of service", strengthen the construction of immigration informatization, steadily open international routes, continuously improve service quality and level, and continue to provide more convenient entry and exit services to the masses and foreigners in Qiong.

Question: What specific measures will Haikou take this year to promote the high -quality development of the tourism industry?

Wang Ke: In the next step, we will focus on what, what, what, what to eat, what to buy in Haikou, and strive to attract tourists, stay, form consumption, and comprehensively promote the improvement of quality and efficiency of the tourism cultural and sports industry. In the second half of the year, Haikou will carry out 10 solid work: First, focus on building flagship tourism projects, including the construction of a world -class tourist attraction with cultural heritage, launching the world's largest duty -free tourism shopping center, and increasing investment in high -quality tourism projects. The second is to continue to promote the first, second, and third -day travel lines of Haikou to shape the image of casual tourism in Haikou. The third is to create a characteristic cultural and commercial district and do a big night tour economy. The fourth is to build a characteristic tourism product system with Haikou elements. The fifth is to cultivate new business formats and new products, strengthen yacht sailing tourism, do a good job of recuperating tourism, and traveling. Sixth, to improve the cultural temperament of urban culture, such as improving the level of public cultural services, prosperous cultural performance markets, and creating urban cultural marks. Seventh, play the leading role of the National Sports Tourism Demonstration Zone, attract the regular settlement of brand events to settle in Haikou, develop winter training and youth training industries, and increase the attractiveness of sports tourism. Eighth is to innovate tourism marketing promotion methods and carry out more theme promotion activities. Nine is to improve the management service efficiency of the tourism and sports industry. Ten is a lot of measures to help enterprises relieve difficulties, and make every effort to boost the cultural tourism consumer market. (Author: Wang Zhaoyi; Editor: Cao Xuewen) Original title: "Improve the level of internationalization of tourism in the port of free trade ports -Visit Haikou Tourism, Culture, Radio, Television Sports Bureau Party Secretary and Director Wang Ke 丨 Tourism Living Room"

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