2022 China International Travel Fair | Innovate the high -quality development of the cultural tourism industry, what is the four states in Yunnan?

Author:Cultural Tourism China Time:2022.07.15

At the CITM2022 China International Tourism Fair series of press conferences held on July 13, Kunming, Yuxi, Chuxiong, and Honghe cities conducted special releases on the development of local cultural tourism, showing their beautiful natural scenery, unique unique natural scenery, unique uniqueness Humanities and states (cities) are innovative and aggressive. Innovate leadership, build new cultural tourism projects, cultivate new formats in cultural tourism, and develop new products in cultural tourism ... In addition, Sizhou City has taken multiple measures to promote the high -quality development of the local cultural tourism industry.

It is understood that this conference is the second release of the 2022 China International Tourism Fair series of press conferences.

01 Kunming: Digital Empowerment Cultural Tourism Industry Plug in Wings

Digital empowerment has become the highlight of the recovery of the tourism industry and has produced new development opportunities.

Kunming has vigorously promoted smart tourism work from three aspects: promoting the upgrading of tourists' consumption, new product development and new industrial layout, and improvement of tourism public services and governance capabilities. This includes night tourism products such as the development of urban slow action lines and water view night views, explore the work of "Lighting Night Museum", and create an immersive tour experience space such as Cuhu Lake Night Tour Show and Light Show; IP, Dianchi Large Tourism IP, Spring City Huadu theme IP, Plateau Movement IP, Modern Cultural Tourism Industry IP, and large -scale performing IP with the theme of Dianchi Culture, make Dianchi Lake the "6+1" product portfolio for Kunming's largest IP ; Constructing a tourism modernized governance system, through process supervision and data collection to provide support for the tourism industry supervision.

It is understood that Kunming City will continue to promote a group of traditional scenic spots in accordance with the relevant requirements of the high -quality development of tourism, promote a group of scenic spots with low grade and low tourist experience, and build a new number of international attractive modern comprehensive synthesis The business project, planning and reserving a number of emerging tourism projects, and reserving a group of "five batches" project construction of investment promotion projects. At the same time, do a good job in smart tourism and let tourists from Kunming fully experience the beautiful natural scenery and long human history of Kunming.

02 Yuxi: Create a good business environment to provide rich cultural tourism products

The origin of life, the hometown of Nie Er, the hometown of Yunyan, the hometown of the lantern, and the "one place and four townships" in the water village of the plateau ... Yuxi City has a long reputation because of these reputation. Promote the brigade with literature, follow the brigade, Fuxian Lake, Hongta Mountain, and Hua Yao Dai have become characteristic travel business cards.

At the meeting, the relevant person in charge of Yuxi City introduced that the city insisted on integrating cultural characteristics into the development of the city, and tapped the accumulation of humanities and enlarged its characteristics. Combined with the reconstruction of the emerging state city style, the Nie Er and the National Anthem Boarding Center will be held to organize the "Nie Er and National Anthem" music culture series. With a series of IPs such as the best couplet cultural city, the city of Chinese poetry, the national historical and cultural city of Tonghai, and the national intangible cultural heritage of Yuxi Yunnan drama, flower lantern, Tonghai Cave Music and other national intangible cultural heritage, it provides tourists with more colorful and colorful Cultural tourism products.

In recent years, Yuxi City has combined the city's conditions to comprehensively promote the development of economic and social undertakings, comprehensively improve and develop infrastructure construction such as transportation, communications, hydropower, construction, and environmental protection, laying a solid foundation for the development of the tourism industry. Liang Yuhao, secretary of the party group and director of the Yuxi Cultural and Tourism Bureau, said: This year, Yuxi City will promote the development of Yuxi rural tourism through the innovative travel charter line, "introducing groups into the village". At present, it is planned to launch three characteristic rural tourism routes of the three characteristic rural tourism routes of the leisure tourist line around Fuxian Lake, Xingyun Lake Qihu Lake Leisure Tourist Line, and Green Juvenue River Industry and Rural Tourism Tourism Line. It is expected to be officially launched at the end of this month.

In the future, Yuxi City will be based on its own advantages, continuously consolidate the support of tourism innovation policies, implement various benefits and preferential tax policies, build a good business environment, and provide tourists with more and richer cultural tourism products.

03 Chu Xiong: Science and Technology Innovation Create World Travel Business Card

Chu Xiongzhou has rich cultural tourism resources. It has four world -class business cards with "the hometown of the world dinosaur, the hometown of the oriental human hometown, the world's wild fungus kingdom, and the hometown of Chinese green peacock". The unique tourism resources have provided a good foundation for promoting the high -quality leapfrog development of Chuxiong's cultural tourism industry.

During the "Fourteenth Five -Year Plan" period, Chuxiong Yi Autonomous Prefecture will focus on dinosaurs, Yuanmou people, and green peacock IP to promote the construction of important distribution centers of the Great Yunnan Tourism Ring Road in Western Yunnan Culture Park, create a life corridor that describes the origin of life, describe the vicissitudes of the earth, The giant strange mountains and water corridors, as well as the ancient town cultural corridor and the reflection of the ancient town cultural corridor and the demonstration of the Chinese nation community consciousness, the exchanges and exchanges of all ethnic groups, and the exchanges of all ethnic groups in the "Four Corridor "". At present, the state has planned 493 cultural tourism projects with a total packaging amount of nearly 400 billion yuan, including Chuxiong Jurassic Cultural Tourism Industrial Park, Laojun Shankang Cultural Tourism Resort, Jinshahu Ecological Tourism Area, Ancient Human Culture 4 projects of more than 10 billion yuan in the garden.

Chuxiong Prefecture will accelerate the development and utilization of tourism resources, innovation in tourism products, and the recovery of tourism and tourism markets for science and technology to build a first -class cultural tourism industry development environment.

04 Honghe: Relying on the advantages of the location to create a new format for cultural tourism

Honghe Hani and Yi Autonomous Prefecture focuses on new formats to tap new potential, focusing on "culture, health, education, sports+tourism", and launch a group of groups of cultural tourism integration, ecological health care, research subject examination, outdoor sports, rural tourism, etc. High -quality, ecological, experience leisure vacation products. At the same time, it enriches the quality format of Jianshui Zi Tao Street, Kaizhengnan Zhengjie, Hekou Exotic Street, and builds Mengzi Bridge, Hani -Dang Street Banquet, Hani Terraces Traditional Village, Southern Yunnan Most Nostalgia, and Shiping , Red River, Yuanyang Xiaoyang Court Theater Performing Products and other new formats to meet market demand.

Zhao Wei, Secretary of the Party Group and Director of the Honghe Prefecture Culture and Tourism Bureau: Relying on the unique district advantages and rich cultural tourism resources of the China -Vietnam border, Honghe Prefecture will continue to build cross -border tourism with the construction of a tourist city at the port. Border rural tourism and border cultural tourism brands have initially formed a development pattern of local characteristic tourism such as border tourism, business tourism, Sino -Vietnamese trade shopping tourism, and Jorde River drift tourism. Specifically, we must continue to promote the cooperation of the "two countries and six destinations" (ie: Kunming-Honghe-Honghe-Old Street Province of Vietnam-Hanoi-Hairi-Guangning Xialong Bay) Gold Tourist Line Products, strive to realize resource sharing, tourists will send each other mutual delivery ; Relying on the unique district advantages of the "two countries and one city" of the Central (Hekou) Vietnam (Old Street), explore the construction of a variety of models such as cross -border cultural tourism, cultural industry, and market alliances to create a multinational Spring Festival Gala, China -Vietnam Poetry Recitation, Sino -Vietnamese books and exchanges with mutual exchanges with border characteristics and international tastes are culturally activity brands; actively explore in the aspects of the convenience of customs clearance, cross -border self -driving tourism, etc., promote the application of the two districts ) The implementation of the relevant favorable policies of You Development is effective.

(The picture comes from the Yunnan Provincial Department of Culture and Tourism)

Editor: Yuan Ming

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