Open the diversified development path to promote rural red tourism

Author:China Tourism News Time:2022.07.15

The diversified development path of actively developing red tourism in red cultural resources is a necessary move to promote the high -quality development of red tourism in my country, and it is also an effective way to help rural revitalization.

The period of the century -old party history has been deeply imprinted in the countryside. The red cultural resources of the countryside are very rich, and the development potential of red tourism is also very huge. The diversified development path of actively developing red tourism in red cultural resources is a necessary move to promote the high -quality development of red tourism in my country, and it is also an effective way to help rural revitalization.

1. Strengthen organizational coordination and formulate special plans

Strengthening organizational coordination is conducive to providing important guarantees for the development of rural red tourism. At present, the development of red tourism in the countryside is generally initially in the initial stage. The development of red tourism in some villages has not achieved the expected results, and some objective problems are also faced in the process of specific advancement. Strengthening the organization and coordination of rural red tourism work, and coordinating the publicity of relevant departments such as cultural tourism, transportation municipalities, and party schools is an important measure to comprehensively promote rural red tourism. At the same time, it is necessary to further straighten out the management and service relationship between departments, and solve the leftover historical problems and new problems that may occur during the development process.

The formulation of special plans is conducive to providing important guidance for the development of rural red tourism. At present, many villages still lack specialized, macro, and strategic red tourism development special plans. Due to the lack of guidance of scientific planning, rural red tourism has occurred such as inaccurate positioning, severe construction, and low resource integration efficiency. Therefore, it is necessary to formulate special plans with high standing, wide vision, and strong landing, grasp the overall positioning, draw the optimal route, and achieve scientific development.

Second, consolidate the talent team, and rely on technology innovation

The development of red tourism requires vigorously consolidating the foundation of talent. Affected by many factors such as economic development, employment opportunities, and potential for personal career development, there are still major problems in the construction of talents in rural areas. Formulate relevant policies, cultivate and introduce a group of compound talents that both understand both the history of the party history and the history of tourism management, and attach importance to the protection of revolutionary sites and pay attention to the spread of red culture. It is an important measure to consolidate the foundation of rural red tourism talents. At the same time, it is also necessary to gradually establish and improve the mature mechanism of red tourism staff. In terms of qualifications, continuing education, and preparation of treatment, a more reasonable and perfect system is formed to provide effective guarantee for the development of rural red tourism and even the development of red tourism across the country. Essence

The development of red tourism requires full use of scientific and technological innovation. All localities can adapt to the intelligence and information transformation of the red attractions due to local conditions, actively introduce modern technical facilities, and use mobile Internet technology to innovate recreational and leisure methods to enhance the experience and participation of red tourism. For example, in tourist products, AR and VR technology are used to reproduce historical scenes and effectively enhance the immersive experience of tourists. At the same time, it can also develop a local red tourism app, providing voice explanations, searching for specialty food around attractions, etc., one -stop solution to tourist problems, and improving the overall service quality.

Third, deep dig red connotation to create characteristic brands

Deeply digging red connotation is a necessary prerequisite for developing rural red tourism. The deep red cultural heritage is the soul of red tourism. Therefore, in terms of deepening red connotation, all localities should do full homework and work hard. The local history office, party school and other departments should conduct in -depth research on local party history, national history, reform and opening up, and the history of socialist development. Create theoretical support and academic support with connotation and deep red tourism.

Building special brands is an effective path to develop rural red tourism. At present, the promotion of red tourism is the general trend of the development of my country's era. In areas with relatively abundant red cultural resources, it is basically exploring the development of red tourism. However, how to avoid homogeneity and highlighting differentiation is a realistic problem that needs to be cracking. Therefore, on the basis of deeply digging the red connotation of various places, it is necessary to refine the unique red cultural logo of the local area, innovate the propaganda method of red tourism, and enhance the popularity of red tourism brands. At the same time The cultural resonance and emotional resonance between the intercourse can better promote the shaping of rural red tourism brands in various places.

4. Strengthen the overall consciousness and promote diversified integration

Strengthening overall awareness and promoting diversified integration is an inevitable trend to develop rural red tourism. On the basis of the integration of cultural and tourism, when the countryside is developing red tourism, it is necessary to actively promote the integration of red tourism and rural, industrial, and other forms of tourism.

In terms of red tourism+rural integration, red culture can be integrated with rural agricultural production, rural style, agricultural activities and agricultural life, and creatively use rural elements to develop red tourism resources to create red cultural experience villages and red cultural creativity Town, cultivate and promote a group of red organic agricultural products, and promote comprehensive development of rural tourism, rural cultural and creative, leisure and agriculture.

In terms of red tourism+industry integration, localities can rely on their own red cultural resources to promote the development of red tourism+ecological industry, red tourism+big health industry, red tourism+education and training, and red tourism+digital industry.

In terms of integration of red tourism and other forms of tourism, localities can promote the integration and development of red tourism+rural tourism, folk tourism, sports tourism, parent -child tourism, etc. according to their own characteristics.At the same time, the integration and development of red tourism areas is also an important trend of red tourism development.According to the specific situation of their own red tourism resources, all localities can start from the overallness of revolutionary historical events and the uniformity of revolutionary history and culture. They will jointly carry out red tourism with the surrounding areas, be strong and united, and coordinate development.(Author: Ji Chunfang Zhao Xingchen; Editor: Cao Xuewen)

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