Kancai 丨 Packaging box, implies a new trend of Mid -Autumn Festival consumption

The annual Mid -Autumn Festival gift box "inner roll" competition began.

Does the Mid -Autumn Festival gift box given to the customer just let the other party eat moon cakes? of course not.

As an excellent carrier for creating creativity, showing brand values, and spreading corporate culture, major enterprises, especially the Mid -Autumn Festival gift boxes of Internet companies, can be "installed" than one.

Kan Caijun sorted out the Mid -Autumn Festival gift boxes of more than 20 companies. Before many gift boxes were opened, I never expected to take out camping equipment, flying disks, and even Bluetooth speakers from it ...

These unlimited Mid -Autumn Festival gift boxes just reflect the current consumption hotspots and new trends.

01

Low -carbon, environmental protection

Moon cakes are overwrapped, not only spent money, but also not environmentally friendly. This year, the "double carbon" development concept has reached the Mid -Autumn Festival Gift Box.

The JD Mid -Autumn Festival gift box is jointly named with the Suzhou Museum. It attachs the Kunquat theme Beijing dog canvas bag. The fabric is made of plastic degradation of the ocean salvage and recycled; the raw material for the storage box is polluting sugar cane.

(Source: Jingdong))

Taobao Tmall's Mid -Autumn Festival gift box is simple this year. The outer packaging is made of sugar cane residue, coffee residue, wheat straw, bamboo fiber and other materials.

Tower reading novels simply gave up the traditional carton packaging and replaced with TPU materials, which is not only environmentally friendly and practical.

Rookie said that its outer box can be used as a storage box and shows the use scenario, such as a vase.

(Picture source: rookie)

Lu Ge also worked hard in the outer box material, using wooden fiberboard materials, creative ideas around "10,000 lights", and the tenon -and -mortise structure atmosphere lights are attached.

02

Guo Chao, Ancient Wind

The rise of the national tide is no longer a day or two. This year's Mid -Autumn Festival gift box, many companies highlight the characteristics of the national tide and ancient style.

In the Changsha "Internet Red" brand Mo Mo dim sum, unite natural creation launched the splendid oriental • Fenghua Xueyue Mid -Autumn Festival Gift Box. Inspired by the painting and calligraphy of the Forbidden City, the outer box is the ten thousand rolls of poetry buildings in the "100,000 albums" in the late Qing Dynasty painter Ren Xiong, which can be hung on the wall as decoration.

(Source: Mo Mo Smules)

Also inspired by famous paintings as the design, there is a reading group. Among them, the autumn gift box is inspired by the "Moon -colored Autumn Sound Map" of the Southern Song Mahe. The packaging is full of Chinese charm. , Qiu Qiu taste, listen to Qiusheng, show the poetic and paintings of the Reading Group.

(Picture source: Reading Group)

Netease Cultural and Creative Gift Box revolved around the moonlight theme, making moon shadow night lights, moon night book atmosphere lights, moon aroma candles, and Chinese atmosphere was full. A set of ancient winds and moon seals were also given in the gift box, which corresponds to the four -in -month month of the shade and sunny circle.

The theme of Ali's moon cake gift box is "Moon Man's Heart Lake is fully happy". Creative sources are the beauty of the West Lake. There is a pair of enamel tea cups and a set of theme stamps jointly customized with China Post. The stamp design is inspired by Chinese famous paintings.

(Picture source: Ali)

The "Menghua Lu", which was a fire, was used by MCN's Wuyou Media in the moon cake gift box. The moon cakes inside were the same tea fruit and Taoshan skin moon cake.

03

Camping, flying disk

Camping and flying disks must be the same as the current young people's hobbies.

Every year, there are many Mid -Autumn Festival gift boxes on leisure fish. There are many gift boxes this year, including many of them. Why? Because Baidu gives too much! The gift box weighs 6 kg, including a whole set of camping sets, including sky curtains, folding back chairs, picnic cushions, handbags, handburn packaging boxes ... With this gift box, you can directly open the camping mode.

(Picture source: Baidu)

The theme of the gift box of watermelon video is also camping. There are flying disks, sky curtains, inflatable camping sofas, outdoor cups in the box, and the storage box of the outer packaging can be used as a small table.

Although they are all camping suits, in the fast Mid -Autumn Festival gift boxes, there are Baidu and watermelons, such as camping lights, white tea cakes, lunch boxes.

Minsheng credit card is very straightforward. The theme of the Mid -Autumn Festival gift box is to go to the camping. Outdoor products such as lunch boxes, camping cups, camping lights, pillows, etc. are also placed in the box.

(Picture source: Minsheng Credit Card)

The Mid -Autumn Festival gift boxes with the theme of the gift box also include Xiaohongshu, Sanqi Mutual Entertainment, Gitlab of Polar Fox ... It seems that although in the autumn, the camping and flying disks are still hot.

04

Pets, public welfare

A temperature -owned enterprise not only cares about customers, but also pets for customers.

As a car company, Weilai not only gave customers a human moon cake, but also a pet moon cake. The frozen -dried moon cake for cats and dogs is chicken salmon and beef tuna. Eating moon cakes is that the family is neatly neat, and "hairy children" cannot fall.

Many companies also reflect their sense of social responsibility during the Mid -Autumn Festival.

Tencent's moon cake this year is based on Panzhiqa Village ham. Panzhiqi Village is one of the key villages supported by Tencent's "Entry Revitalization Plan".

(Source: Tencent)

UR's Mid -Autumn Festival gift box, the outer packaging is a vine basket, which is made of hand -woven from the left -behind children and the elderly of Guangxi Baise. The persimmon -shaped fragrant candle in the box is designed by the hearing -impaired team to convey the warm blessings of the persimmon.

(Source: UR)

Author: Huang Tingting

Edit: Wang Yaobing

Source: Hunan Daily

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