Entering venture capital+brand valuation of 22.1 billion, how broad the commercial empire of Kim Kardashian is

Wen | Linyuan

Recently, Kim Kardashian announced that Jie Simons, a former partner of Carey Investment Group, set up a private equity investment company Skky Partners.

Kim Kardashian and Sames will be the co -founder and joint management partner of Skky Partners. Sames is responsible for SKKY's daily operation, and Kim Kardashian's mother Kris Jana will be a partner Essence

Skky Partners plans to make the first investment before the end of the year. It will focus on consumers and media business, and at the same time aim at startups in consumer goods, hotels, luxury goods, digital business and media, and plans to conduct controlling equity investment and a few equity investment.

Sames, Kim Kardashian and his mother Kris Jana are old knowledge. During the work of Korley, Samomos is mainly responsible for consumer goods investment, and brands that dominate investment include Supreme and Beats by Dre. Earlier, he also cooperated with global brands such as Vogue, McDonald's and League.

Kris Jenner, a partner of Skky Partners, will cooperate with the team to identify and seek differentiated investment opportunities and promote strategy, influence and value.

Skky Partners

The value of ten years has skyrocketed 1,000 times, and Kim Kardashian has entered the 1 billion rich club

As early as high school, Kim Kardashian accumulated the first bucket of gold in his life with his business mind. At that time, she was obsessed with online shopping, and began to acquire luxury high heels on EBAY with 700 knives and resale for $ 2,500.

After that, Kim Kardashian became famous in the reality show "Walking with the Sisters of Kardashian" from 2007 to 2021. This reality show laid the solid mass foundation of the Kardashian family and made it sexy and exaggerated. Kim Kardashian, known for its iconic makeup, has gradually accumulated 329 million fans on Instagram.

According to "Forbes", although Kardashian has become famous for appearing in a live show, her main way of wealth has another way -accumulated about $ 1.8 billion in private wealth through investment in various enterprises.

In April 2021, Kim Kardashian's wealth surged, and his personal assets increased to more than one billion US dollars. He was disclosed by Forbes that he had entered the $ 1 billion rich man club. And these money is not the property obtained from the divorce of Kanye, but a simple career income. From 2011 to 2021, the value of Kim Kardashian was 1000 times.

Gold-Kardashian joined the 1 billion rich club

In 2022, Kim Kardashian debuted on the cover of the Sports Illustrated Swimsuit Special. With the sexy image of rich lips and hips and hips, with a futuristic fashion shape, she firmly attracted people's eyes to her "perfect" swimsuit.

Kim Kardashian chose to board the "Sports Illustration" swimwear special this year. Perhaps because of brand promotion, we wore a swimsuit of their own brand to make a good use of the publicity period to bring goods to their own swimsuit products.

Kim-Kardashian is dressed in his own swimsuit to the "Sports Pictorial"

As an entrepreneur, Kim Kardashian successfully transformed his exposure into commercial value. Her cosmetics company KKW Beauty, KKW Fragrance and clothing brand SKIMS have achieved great success.

In January of this year, SKIMS completed US $ 240 million in financing, and the company's valuation reached US $ 3.2 billion (about 22.1 billion yuan). In addition to being the co -founder, Kardashian is also SKIMS's largest personal shareholder and owns about 35%of the company's shares.

Skims actively devoted himself to sports marketing and launched the Olympic Capsule series for Team USA. Last summer, the Tokyo Olympics and the Beijing Olympic Games this winter have American athletes.

SKIMS valuation is about 22.1 billion yuan

In December 2021, SKIMS cooperated with Lian Carver into the Chinese market and opened offline counters in Shanghai, Hong Kong and other cities. It is worth mentioning that the Asian version of the Asian version of the Asian version of Kardashian has not become popular as expected in the Chinese market. Instead, it is a dress that has become a explosive product in China.

SKIMS landed in the Chinese market in December 2021

This year, Yi Mengling, known as the "Goddess of Pure Desire", has a Skims mermaid skirt. This is a tight, solid, and elastic hip -in -hip fishtail skirt. After she released two little red books, she was immediately named the honorary title of "magic skirt". This skirt was "difficult to find a skirt."

Internet celebrity Yi Mengling bring the goods SKIMS magic skirt

Skims CEO Jens GREDE believes that Skims is expected to create miracles in the retail industry, just like Lululemon and Starbucks in the field of yoga and coffee.

Kardashian founded SKIMS in 2019

As for cosmetics and fragrance, KKW Beauty's first repair set KKW Contour Kit was launched throughout the entire network. A $ 48 facial contour kit was sold out in a few minutes, with sales revenue exceeding $ 13 million.

Kim Kardashian sold a few equity of KKW Beauty to Costy International at a price of $ 200 million in 2020. In June of this year, as the company turned from makeup to skin care, KKW was renamed SKKN, and SKKN BY KIM, a skin care product line including 9 products. During the Double Eleven of 2021, Kim Kardashian made live broadcasts for the first time in the Chinese market. Her KKW fragrance sold 15,000 bottles in 1 minute in Tmall International.

Play the "fan economy", walking money printing machine

With the superb business sense of business, Kim Kardashian successfully realized all resources, established her business empire on top of the controversy, and provided the global audience with its own gossip, fashion wind direction, beauty skin care, lifestyle, and lifestyle. Wait, thereby accumulated a large amount of wealth.

Kim Kardashian's success is inseparable from her invincible marketing and monetization capabilities. She is good at using the flexible minds of the media and resources to turn all the "non -flow" into the popularity of "black and red". She in marketing in marketing The extraordinary thing is that she did not spend money on traditional advertisements, but turned to her faithful social media followers.

Most people may think that middle-aged men are her main clusters, but in fact there are millions of gold-Kardashian fans who are about 15-55 years old. Women like to observe her lifestyle, how to spend money, go on vacation, and wear. Young women admire the members of the Katshan family because they are confident, independent, and clever women. They know what they want and pride for their own personality.

Fans tweeted and news, expressing their favorite and attention. Not only that, they also made practical actions to support Kim Kardashian, including buying her recommended clothes and cosmetics, and downloading her personal mobile game.

Bring goods through social media

Kim Kardashian has a variety of gameplay on social media and often leads the trend. For example, in December 2015, Kim Kardashian exclusively customized the iOS version of the Kimojis emoji package. According to reports, the Apple's app store collapsed on the day of release.

Also in 2015, Kim Kardashian published a book entitled "Selfish", which is a 448 -page book, which is her selfie from 2006 to 2014. This book is not only received by fans from fans. He has also appeared on the best -selling book in the New York Times.

In recent years, Kim Kardashian has successively endorsed multiple internationally renowned brands. In May 2022, the plant meat company Beyond Meat appointed Kardashian as a "chief taste consultant" and invited her to play a promotional video.

Gold-Kardashian endorsement plant meat brand Beyond Meat

Kim Kardashian shoots advertisements for headset brands

Her influence is still growing. According to reports, the "Kardashian Family" shot by the American streaming website Hulu will be officially launched on September 22.

"Kardashian Family" will be officially launched on September 22nd

However, Kim Kardashian's public opinion also occasionally "rollover".

In 2011, Kim Kardashian married NBA player Chris Humphis. Kardashian spent more than $ 75,000 on the wedding dress, and the total cost of the wedding was about $ 20 million.

The income brought is much higher than these. It is reported that the wedding brought $ 18 million in licensed fees, endorsement agreements and media contracts for Kardashian. However, in just 72 days after marriage, Kim Kardashian suddenly turned his face and brought Humphis to court to propose a divorce. After a year and a half of the entanglement and sawing war, Humphis made a sacrifice to give up 7 million US dollars. Calculating claims and agreed to divorce.

There are rumors that her marriage with Hamfreds is a promotional gimmick for advertising for Kardashian's TV career. "Walking with Kardashian" played the entire wedding process, bringing a wave of viewing frenzy to the reality show. However, Humphis said in an interview that the Kardashian family used his identity to attract attention, and there was nothing else.

After divorcing and Pitter in recent years, some websites issued the odds of Gold Kardashian's next boyfriend, and Irving and Durant were on the list. What kind of big news will be made at that time? Fans are waiting for "eating melon".

Forecast Gold-Kardashian's next boyfriend

But for Kim Kardashian, no matter what kind of scandal she made, it was not damaged by her business empire. As the "Kardashian effect" was expressed, the biggest winner was always Kardashian.

American media hotly discuss the combat power of the Kardashian family star boyfriend's boyfriend

Note: The pictures used in this article are from the Internet

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