Who becomes the first store "harvester"?This time it is on Huaihai Road

Centennial Huaihai Road has always been one of the best choices for well -known brands and flagship stores at home and abroad. TX Huaihai, located in the middle of Huaihai Road, is among the leaders. Recently, it once again opened the "harvesting machine" model of the first store to help Huaihai Road's "first store economy" even more powerful. At the same time, a series of fashion cultural activities were launched to become an innovative place to grow with young people.

The reporter learned that since July, six first stores have settled in TX Huaihai. Its unique brand effects and traffic value can not only bring considerable consumption power to the business district, but also become urban brands and prosperity. The key force of regional economy.

"Recently, we have opened a number of high -level first shops." Said Xu Wenjun, assistant general manager of Bailian TX Huaihai ｜ Said Xu Wenjun, assistant general manager of Young Power Center. From outdoor camping to fashion sports, TX Huaihai introduced a group of young people's favorite street brands, small The designer brand.

For example, Blackhead's first city Lab flagship store attracted many fashionable people to visit. The black metal snake bone floating in the center of the shop is the artistic concept device "Fixed Bone" presented by Studio Potpourri. Here, the structure of the accessories has been completely changed, breaking the old -fashioned wearable mode, and opening the fashion world of different imaginations. The brand side said that the first LAB space created in TX Huaihai this time, trying to use cities as a unit to create a "series concept" space, becoming a fashionable field of contemporary young people.

Penfield China, a US outdoor sports brand who officially settled in the Chinese market this spring, has also opened its first offline shops in TX Huaihai a few days ago. In the semi -outdoor space covering nearly 200m户, Panfei Bear is based on the research and development and exploration of outdoor clothing, and promotes the charm of outdoor grids and mountain culture with rough lines and outlines. Outdoor elements such as tents, shrubs and green plants inside the shop seem to move nature into this modern capital full of humanistic and historical appearance.

And the designer brand NUTH, founded in London in 2019, is a niche street trend brand that blurred the boundaries of gender. The first offline physical store has been available in TX Huaihai. It is the influence and radiation of Huaihai Commercial District. Herschel SUPPL, who focused on the "travel lifestyle", also brought heavy new products into the largest Shanghai first store in the country. Consumers rush to "check in".

"The first store is an important starting point for leading the trend of wind and creating a fresh experience. Even in the same commercial space, consumers hope that each experience is different, so there must be updates and iterations." Xu Wenjun said that Shanghai is the starting economy The benchmark city, whether it is international blockbuster or niche characteristics, will use Shanghai as the first stop in the Chinese market. As an operator of urban commercial space, TX Huaihai also hopes to based on Huaihai Middle Road Business District to continue to give consumers across the country to continue to continue to give consumers in the country to continue Bringing freshness. "Next, there will be a heavy -level first shop will settle in."

As the founder of Curatail's curatorial retail, TX Huaihai has also attracted many brands to organize activities here. Co -branded pop -up shops, cultural and art exhibitions, etc. have appeared in turns. Inject "interesting soul". In 2021, TX Huaihai held nearly 300 events, with an average of 25 games per month. Since July this year, activities such as "Tail Tail" international artist group exhibition, XTAGE fashion planning, and "a bit urgent market" market have also launched, and they have brighted Huaihai Road with culture and art.

"Young people need a place where they can give birth to their own culture." Xu Wenjun said that at the moment when the third "Five -Year Shopping Festival" is held in Shanghai, TX Huaihai will give full play to the functional advantages of its fashion trend. "Consumption model" is the starting point, based on the community culture and ecology, breaks through the boundaries of art, culture, experience and consumption, becomes a platform that conveys multiple culture and young lifestyles, and drives the century -old Huaihai Road to become the core of young people to experience trendy culture together Zone, build a trendy cultural gathering place belonging to China and Asia.

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