224 designer brands settled in, OntimeShow 2023 spring and summer order will return to the West Bank of Shanghai!

Author:Report Time:2022.09.27

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224 designer brands have settled in and the new series of startups ushered in the country ’s buyers ... With the return of Shanghai Fashion Week“ Asia ’s largest order season”, OntimeShow 2023 Spring and Summer Order will follow the footsteps of Shanghai Fashion Week. On September 26, Back to the West Bank of Shanghai on September 30. The principal said that OntimeShow will inject new power and confidence into the fashion industry, further promote the rapid development of the fashion design industry and the gathering of resources, and help Shanghai to move towards the world's first -class "design capital".

The 2023 Spring and Summer Order will fine -tune the original venue layout. The newly upgraded Hall B and the newly added oil tank art park area from the previous season have brought an unprecedented space experience to the new season brand and buyers.

Judging from the brand settled, Hall A of the ordering venue in the ordering club still has a brand with 13DE Marzo, Annakiki, Concise White, Deepmoss, EVENING, YES BY YESIR and other brands. The newly upgraded Hall B will move along the Longteng Avenue to the southeast side. In terms of brand layout and attributes, the three spaces of Hall B will also continue the previous style. Pioneer trend to give buyers more familiar ordering experience. The oil tank art park, which has joined the ontimeshow landscape from the previous season, will have new product lines opened by major brands and more new and creative brands.

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Roomroom Showroom, a subsidiary of OntimeShow, will work together to make breakthroughs at the space level with creative design agency Ximi Li Design this season. It is reported that the overall concept of the new space is breaking through the clear separation of "inside and outside", combining the display space with the overall field, and also provides designers with more possibilities for creative inspiration and discovering the exhibition method. The designer's cross -border work chair (He Xian × Zhichen), Net series (Li Ximi × Zhong Zixin) and lamp device Stone (Li Shimi), from designer Li Shimi in Shenzhen Fashion The concept exhibition planned by the Home Design Week "Design Coordinates". Continuing this year's theme "Design Forest", the setting of Roomroom's furnishings uses natural elements such as sand, stone, and green plants to build an organic symbiotic image.

In addition to hardware, Roomroom's brand matrix is ​​also upgraded again this season. The clothing brand Private Policy, Qiuhao, Self-Portrait, SUNG JU, Xlim, Ji Jianji, accessories brand 1064studio, Kod KUC? 13 brands newly joined.

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Among them, the London designer brand Self-Portrait, which has been continuously voiced in the international fashion circle, joined the domestic Showroom for the first time, marking that Roomroom will gradually improve its tailor-made for European and American brands after the strong Asian brands such as EENK and Lesug always (SUGI). Service content. In terms of domestic designers, Qiuhao, who has been presenting on OntimeShow with a separate exhibition hall, has also become a formal member of Roomroom. The sense of design and independence that the Qiuhao brand has always insisted on it is also a lighthouse -like existence for many brands. At the same time, Private Policy, which also has a strong performance in New York, joined Roomroom this season to promote Showroom's pioneering creativity.

In the past eight years of development, OntimeShow has become an important ladder for designer brands to enter the market, and it is also the behind -the -scenes push of designer brand commercialization. From the level of ordering transactions, channel sales, operation management, investment incubation and other levels, provide a comprehensive and systematic commercial implementation service for fashion designer brands, becoming an indispensable accelerator on the road of brand growth, and promoting the progress of "Made in China" to "created by China". Essence

The Bailian Group Fashion Center-Yanqingli project operated by the OntimeShow team not only gathers the designer brand, but also the relevant companies needed by the development of the designer brand. It is also an important part of the Bailian Fashion Industry Chain.


Author: Xu Jinghui

Edit: Bo Xiaobo

Editor in charge: Rongbing


*Wenhui exclusive manuscript, please indicate the source for reprinting.

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