The creator enters the Yuan universe, across a world show

Author:Lu Yan Finance Time:2022.07.19

Anyone who wants to take the hot spots of the Yuan universe, really wants to succeed, still requires hard power.

在 The style of the universe is getting bigger and bigger in the field of art.

On July 13, the Kuantianxian (Chongqing) Digital Technology Co., Ltd., which was jointly invested by the World Xiuxing Mine Technology and Skyworth Group, launched the world's first digital collection hardware -Hashii encrypted digital prints. The new model of digital art products and digital asset display applications in the universe era.

The world show of the celebrity (content creator) economy seems to have particularly liked the concept of "蹭" in the universe since 2021. In 2021, the virtual social product "Rainbow Universe" landed in the world landed, becoming one of the first batch of Yuan -universe products in China; TOPHOLDER top collectors' digital collection platform is also one of the earliest number of digital collection platforms in China.

Is the World Show so aggressive with the hotspot of the Yuan universe, for the sake of eyeballs and attracting capital. Is it not necessary to do business?

Anyone who wants to take the hot spots of the Yuan universe, but really wants to succeed, still requires hard power.

Being able to watch and take the digital collections

"It (Hashii encrypted digital prints) is like a" small window "connected to the world of the Yuan universe, allowing collectors and viewers to feel the charm of the Yuan universe and digital collections at close range, and magnify the social attributes of artworks. New changes in social relations in the era of web3.0. "Zhang Lei, general manager of Xiuxing Mine Technology, said.

Most of the traditional digital collections are pictures, music, digital souvenirs and other forms. Basically, they can only be viewed through computers, mobile phones and other terminals. It is difficult to appreciate at a fixed place at any time or carry it with them. The collectibles that cannot be displayed easily are always lonely.

Hashii encrypted digital prints released by Kuitianxia this time tried to solve this problem.

Hashii encrypted digital prints are different from traditional digital collections. Although they are based on the release and collection solutions of the blockchain, the safety of the collection is sufficiently guaranteed, but the uniqueness of the former is that there is a "special display" " , That is, the encrypted digital collections are placed in the display screen, and the original art paintings are highly restored on the screen.

What is the difference between displaying the number of digital collections on the computer? Putting on the physical characteristics of eye protection and high resolution of the screen. First of all, the screen and digital artworks of the encrypted digital prints are a whole. Insider ", ensure that digital collections will not be stolen, and the safety factor may be higher than most ordinary people's computers.

Secondly, there is a small OLED display screen in the lower right corner of the encrypted digital print, called the hash screen. When the digital print is presented on the main liquid crystal, the hash screen in the lower right corner can display the copywriting of the digital collection blockchain, which is convenient for right right Copyright information is verified, which is equivalent to walking with an ID card and seeing TA's identity information at a glance.

Of course, the original painting is also the key to the collector to pay. There are two works that were first published in Hashii encrypted digital prints, namely Jin Shangyi, Honorary Dean of the Central Academy of Fine Arts, Jin Shangyi, "The Statue of Bodhisattva, 20 (Early Tang) of the Emperor Ling Mogao Cave", as well as the Chinese oil painting of the Chinese Academy of Arts in China The "Red" of Yang Feiyun, Dean of the Academy. The auction prices of these two physical works exceeded 10 million, and the value of artistic and collection was extremely high.

In short, Hashii encrypted digital prints are equivalent to the official "copying" works with high artistic value. Each copy is compiled, and then packed with the "safe" and sent to the collector. On the one hand, more people can buy "true" works that can be appreciated at any time than the original prices; on the other hand, art creators can rely on their own creations to get more income.

Traditional prints refer to the screen or eroding the picture on the version with knife or chemicals, and then copy it on the paper. Because the prints sold in the market are printed in itself, it is difficult to distinguish between true and false, and it is difficult to protect copyright. The encrypted digital prints solve the problem of difficulty in copyright certification through technical means.

The innovation of the Cool World meets the needs of collectors, and it is also respect for art. It is greatly beneficial to the creator and collector of the content.

Technical accumulation behind art

Each major innovation in the industry comes from the long -term technical accumulation of excellent enterprises.

For example, the advantage of Apple is from the iPod to the iPhone to the iPad. The vein in this product is gradually fermented in long -term technology accumulation. Huawei's success is also because of other companies, in various fields such as R & D, hardware, management, and even marketing, marketing, etc., there are rich and long -term accumulation.

Similarly, the copyright financial -level crypto hardware wallet and hash display screen of encrypted digital prints. These two core invention patented technologies that have significant significance to the industry also benefit from the research on the blockchain and the universe of the universe for many years. Essence

Today, the Internet is about to enter the era of web 3.0 and has almost become consensus. "Yuan Universe" has become the hottest concept of the moment. The word "with magic" seems to be like the "Internet" 20 years ago. As long as it is stained with a little side, it can bring people unlimited imagination.

The recent sparks with the Yuan universe have frequently sparks, and it is difficult to make people think that the world show deliberately for the sake of eyeballs. However, looking back at the development path of the world show, since the laid out of the new economy of the celebrity 20 years ago, the world show has adopted the "fashionable" big data technology to build an industry platform to help the waist content creators earn billions of; The rise, the world showed the mining coin and went straight to the application development. Today, several products that landed on the ground also served the creators. From the initial Hashii Art to the Rainbow Universe, TOPHOLDER to Hashii encrypted digital prints, the world show "" Is more like a good trend. It is not only business innovation, but also the support of its content creation. For the world show, the Yuan universe is like a business that is stable and not compensated.

It is also because of this concept of complexity, the world's ideas are clear, and the investment in big data, AI, blockchain and other aspects is relatively firm. For example, the blockchain value laboratory was established in 2018, In 2020, a solution for blockchain digital technology and artistic value application solutions was released. By 2021, the earliest batch of official announcement of the 3D virtual community "Honnverse Rainbow Universe" in the industry.

Zhao Jiaru, the chief explorer of the Suluyuan Universe Research Institute, believes that the rainbow universe in the world is hit, and its layout of the Yuan universe is already the head in the industry. "Feeling (the world show) should be the creation of the Yuan universe ecology. The hardware and software are all on the business line, which also helps himself in the layout of multiple tracks in the Yuan universe." Zhao Jiaru said.

Yuan Universe: The latest form of social media platform

The Yuan universe is both mysterious and "simple". In the final analysis, it is the latest form of the 5G era social media platform.

Just like the 2G and dial -up internet era, the text social society is popular, and blogs and posts are like the sky; entering the 3G era, more people start using smartphones, graphic and social communication rises, entering the golden age of Weibo and WeChat circle of friends; after 4G comes, the Internet The rapid improvement and equipment upgrade have also entered the ranks of major social media.

虽然现在还没有人能真正说的清楚元宇宙的形态,但用根据速途《2022元宇宙产业发展趋势报告》中观点,“元宇宙始于幻想,兴于社交,终于工具”,元宇宙和Blogs, Weibo, Douyin and other platforms may not be so different in essentially.

From this perspective, the world's show layout the Yuan universe and vigorously invest in the relevant R & D related R & D, which is necessary to comply with the development of the times and meet the needs of user needs.

In 2009 in the era of text society, the world show was established; in the graphic era, the world show launched the first domestic industry and social e -commerce system, cross -platform self -media promotion system, and WeiQ celebrities advertising big data release platform; in short videos In the social era, the video of the video is added to the WeiQ of the World Show, so that the video celebrities can also understand their label positioning to ensure that each category can accurately reach the fan group of similar interest labels.

From the era of text social to the Yuan universe, what the world shows is nothing more than linked the celebrities, companies, and consumers to help the celebrities monetize. As Li Meng said in the video released by Hashii encrypted digital prints: "Since 2009, the biggest mission is to help more Internet content entrepreneurs realize. Web 3.0 is completely based on the structure of blockchain technology. One Let the content creator go to the front desk system in a larger range. "

As Zhang Lei said, one of the main purposes of Hashii encrypted digital prints is also the social attributes of amplifying art and new changes to drive social relations. It is still the way to adhere to the realization of social media.

Can the world show "show" the world?

At the Crow Rui Ceremony of the World Show in 2020, the founder Li Meng predicted: "In the future, the celebrities will become nodes connecting all business, and it is also an important productivity that drives the new economy."

The consistent concept, coupled with the keen perception of the background changes in the times, has been growing steadily. According to the annual financial report released by the World Show, in 2021, in the context of the weak economic environment, the World Show achieved a growth of 47.4%year -on -year revenue; from 2017 to 2021, the compound annual growth rate of revenue was as high as 57.7%, showing the show that it showed that it showed that it showed that it showed that it showed that it showed that it showed that it was 57.7%. Good growth.

As of the end of 2021, there were 180,000 merchants and customers in the world, 1.921 million celebrities, and 3.8 million orders for the annual processing. The annual revenue brought 3.15 billion yuan to the celebrities. Ranking of Internet Red Economy Enterprises "8th.

As early as 2016, the World Show began to deploy an international strategy and started international development. If the business continues to maintain stable and healthy growth, is there a chance to show the world?

Nowadays, the most popular live broadcast industry structure is changing. As the super KOL leaves one after another, the era of big anchors eating meat, waist anchor drinking soup, and small anchor starving seems to be gone. The business value of the store's self -a broadcast is verified. The world show has always adopted a platform -type business model with deep digging the value of the waist. The current trend is undoubtedly a good good for the world show.

The super connector of the celebrity economy is a strategy that the world is always unchanged. As many content creators began to try to monetize in the Yuan universe, the earliest batch of world shows that have built the Yuan universe and deeply cultivated the red people for more than ten years, and there is also a great opportunity to enjoy the new era dividends. However, the Yuan universe is still in the exploration stage, so the cost is huge, and the result is unknown. The Yuan universe products that have been frequently landed before, whether they are communities or hardware, have no profitability.

For example, Meta's financial report in 2021 is weaker than expected, which is related to Zacberg's high investment in the Yuan universe. In the past six months, investors' confidence in META has not recovered, and the stock price has been hovering in less than $ 200 for a long time.

The world show has not escaped the cost of cost. According to the first quarter of 2022, although the operating income of World Show increased by 36.16%year -on -year, the year -on -year increase in operating costs, sales expenses, management costs, financial expenses, etc. exceeded the revenue of revenue. The increase, especially the year -on -year increase of management costs, increased by 71.11%year -on -year, because "increased personnel salary and increased innovative business personnel."

At the conference calls in the financial report and the issuance of the financial report, the world show also mentioned that the profit margin growth rate was caused by the investment in innovative business input. Most of the "innovation business" here are about innovation related to the Yuan universe.

For the world's show, the slightly radical innovation of the Yuan universe can be said to be to maintain the original intention, or it can also be said to be helpless. For the sustainable development of the business, it is now facing a higher risk than the peers.

To enjoy future dividends, the risks are unavoidable now. The entire territory of the Yuan universe is very large, and it depends on whether the world shows the patience to follow its own ideas, and fight one by one.

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