"Three efforts" re -establish the blood connection with rural customers

"Three efforts" re -establish the blood connection with rural customers

Wang Xin

During this year's "strong roots" marketing process, Houbao Sub -branch of Xiangyuan Rural Commercial Bank of Shanxi based on the grassroots, serving the countryside, and earning the "three efforts" to win the recognition and support of the majority of rural customers. At the same time The annual deposit target was completed in advance, and the proportion of completion reached 112.76 %.

Strive to establish contact. Houbao Sub -branch takes the monthly work meeting held by the Agricultural Economic Station as an entry point, and organizes the meeting of the meeting to organize the meeting of Xiangyuan Rural Commercial Bank to serve the rural inclusive financial exchange meeting. At this exchange meeting, the staff of the bank not only met and know each other in the village committee accounting, established a preliminary connection, opened up the best shortcut to serve rural customers, but also timely people who liked the people and had a high degree of recognition of the masses, the masses had a high degree of recognition of the public. A series of financial products and financial knowledge are sent to customers. Not only that, the staff of this exchange meeting can also learn about the latest and finest "gossip news" of each village and towns. Some villages have to pay a sum of money in the past few days, and some are in the village. Girls have just received Cauli and so on, all of which indicate the direction of the branch further accurate marketing.

Strive to maintain communication. In terms of the follow -up maintenance of customers, on the one hand, the branch established three WeChat service groups, which are a business contact group consisting of 27 village committees and two daily business liaison groups containing 945 customers. The service group provides "one -stop" services such as business consulting, online appointment, access to point processing, daily maintenance, etc., and realizes the communication mechanism that communicates with customers with problems and has no problem. On the other hand, the branch's village committee resources in their hands are the breakthrough. By giving them a carefully customized office package and the "Xiangyuan Rural Commercial Bank Product Manual" that cover the business profile and fill in the single template, it has achieved it. After the "reservation" for a limited time, after the village party committee staff has basic financial knowledge, let the people understand "What about this business?" How to fill in this document? "It opened the acceptable degree of acceptance of people's financial products and increased marketing success rates.

Work hard to follow the service. The bank promotes the "first single responsibility system", requiring all staff members, especially the staff of the customers, to "make the first hello" when facing the customer, and do a good job of consulting and answering customers Full -process services such as marketing, follow -up maintenance; set up "elastic windows", and dynamically adjust the number of service windows according to the real -time situation of the hall passenger traffic, balance the two tasks of counter service and external marketing to improve customer satisfaction; open up the "Agricultural Campus Canteen ", Provide free meals for those who have missed" meals "because of business, so that customers can feel the intimate services of Rural Commercial Bank after work.

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