Heilongjiang Jiamusi Grain and Oil "Xiajiangnan" is called brand agriculture

A few days ago, Heilongjiang's "Jiamusi Good Grain and Oil" marketing activities walked into Nanjing, Jiangsu, and handed out Jiamusi "Golden Card" to add good grain to the table of Nanjing consumers. In recent years, Jiamusi has vigorously developed the "four agriculture". On the agricultural modern scroll, Jiamusi has become more and more intense. At the event, the unveiling ceremony of the Jiamusi Grain and Oil Operation Center was held. Through market demand and market information interoperability, the "production, supply, and sales" closed -loop was gradually realized.

Nanjing is the transportation center and distribution center of thousands of years of grain. The current population is nearly 10 million, and the consumption consumption of about 1.8 million tons per year is a cities with a huge market space. Jiamusi is an agricultural market with various crops on 30 million acres of fertile black soil. In 2021, the city's grain realization was "eighteen consecutive", with a total output of 22.588 billion kg, rice output 15.1 billion kg, and the national food safety "cockpit stone" was full of gas. "Jiamusi Good Grain and Oil" Nanjing Station series of marketing activities, starting from the production area and starting from the sales area, the grain bureaus of the two places achieve efficient communication between the two places, accurately docking between enterprises, and connecting between "production" and "sales" Interoperable bridge.

The smelling art ceremony and Jiamusi Quality Grain and Oils were held at the event site. Nine Huaiyang cuisine chefs exhibited skills to present authentic Huaiyang cuisine for the guests of Nanjing's cultural circles and representatives of large enterprises. Dishes. From "speaking for products" to "let products speak", from passive publicity to active understanding, from traditional sales to diversified marketing, a variety of food has continuously exported the brand value of "Jiamusi Good Grain and Oil".

This taste art feast has found the fitting point of agricultural product brand marketing and literature, so that guests remember the northeast characteristics of "three flowers and five Luo and 18 sons", superimposed output "Jiamusi good grain and oil" healthy, green, and safe brand values Essence The event will embed the brand marketing of literary and food brands, telling brand stories in a more "humanistic" and more earthy way. The cultivation of cultural space and the implantation of cultural elements make the "Jiamusi Good Grain and Oil" brand image deeply rooted in people's hearts.

At the 2022 grain and oil brand and marketing Nanjing Forum held during the event, three experts in the agricultural field of Jiangsu Province revolved around the brand and marketing, and deeply decoded the new topic of brand agricultural construction from the aspects of current status analysis, marketing publicity, and innovation paths. Experience is the brand and marketing of "Jiamusi Good Grain and Oil". In the eyes of many participants, pushing the "Jiamusi Good Grain and Oil" brand to the country is to realize it step by step. In particular, there are "marketing teams" that have achieved good results in agricultural product sales, as well as leaders of villagers' enterprises, as well as cadres in the village work team who "endorsed" for enterprises. They have appeal to the product itself. There are precise grasping, the increased effective supply proposed by experts, increasing high -end supply and other suggestions are regarded as "valuable wealth". The forum woven a "information network" to continuously release the follow -up benefits, and to crack new energy in the specific practice of brands and marketing.

In this event, more than 100 high -quality agricultural products brought by 31 companies were presented to Nanjing consumers in different ways in different scenarios. At the Jiamusi Grain and Oil Community Settles and Special Sale, it only sold more than 6,000 pounds of famous special products. The Grain Bureau of Jiamusi City and Nanjing Grain Group's new Hong Kong grain, oil and food market, military grain supply station, and Jiangsu Universal Growth Supply Chain Management Co., Ltd. carried out in -depth negotiations and reached the intention of cooperation.

Recommendations, tasting, forums, community sets, visits to discussions ... Two days of marketing activities are high and efficient, both in form and content. It is understood that the brand construction of the "Jiamusi Good Grain and Oil" brand is listed as 66 key breakthrough work in the city, formulated the "In -depth Implementation of the" Action Plan for the "Jiamusi Good Ceremony and Oil" Action Plan " Create a national first -class brand. " The Grain Bureau of Jiamusi City planned early, layout, early start, and advanced early to grab the opportunity and win the initiative for Jiamusi Grain Oil "Xiajiangnan".

Brand agricultural construction is an important breakthrough in changing agricultural development methods and accelerating the construction of modern agriculture. "Jiamusi Good Grain and Oil" Nanjing Station series of marketing activities innovated in breakthroughs, accumulated experience in innovation, and injected new impetus into the high -quality development of brand agriculture. With the continuous deepening of cooperation, the two places will usher in new opportunities, gain new gains, and have a stronger motivation to a higher level, wider field, and deeper progress. (Reporter Gao Wei Correspondent Wang Dong Wang Lei)

"China Food News" (02, August 02, 2022)

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