Chinese Enterprise New Media Index List (July 2022)

Since 2014, the State -owned Assets Supervision and Administration Commission News Center (@从 小 从) United Tsinghua University Journalism Research Center, Qingbo Index, the Chinese Enterprise Federation, China Economic Network, and "Chinese Entrepreneurs" magazine released the central enterprise new media communication index list. The index list combines comprehensive evaluation index systems such as WeChat, Weibo, short videos (Douyin, Kuaishou, Video No.), mobile client (headline), and knowledge sharing (Zhihu). The data of the "Fortune 500 Chinese Enterprises in 2021" and 98 new media platform accounts of 98 central enterprises are manifested as statistical benchmarks, with a view to comprehensively evaluating the influence and publicity value of the integration of Chinese enterprises and central enterprises media.

Sample: Focus on the top 500 Chinese enterprises and 98 central enterprises

The list is based on the "Top 500 Chinese Enterprises" and 98 central enterprises released by the Chinese Enterprise Federation as the specimen to launch the main list and deputy list.

The index list was collected and analyzed from July 1st to July 31st, 2022, the official WeChat public account basic data of the new media platform accounts of the Fortune 500 companies, and the official WeChat public account of the new media platform accounts of the first-level central enterprise.

Data collection through real -time monitoring technology of big data media, mainly includes: WeChat, Weibo, Douyin, Kuaishou, video number, headlines, Zhihu, etc.

July list

The top 500 Chinese enterprises, which one of the new media spread

In July, the top 10 companies in the Chinese Enterprise New Media Index List were: China Mobile Communications Group Co., Ltd., China Telecom Group Co., Ltd., China United Network Communications Group Co., Ltd., China Petroleum Chemical Group Co., Ltd., China Aviation Industry Group Co., Ltd. Company, China Post Group Co., Ltd., China Aerospace Technology Group Co., Ltd., State Grid Co., Ltd., China Petroleum and Natural Gas Group Co., Ltd., China Life Insurance (Group) Company

In July, the Central Enterprise New Media Index List, China Mobile Communications Group Co., Ltd., China Telecom Group Co., Ltd., China United Network Communications Group Co., Ltd., China Petroleum Chemical Group Co., Ltd., China Aviation Industry Group Co., Ltd., China Aerospace Technology Group Co., Ltd. Companies, State Grid Co., Ltd., China Petroleum and Natural Gas Group Co., Ltd., National Energy Investment Group Co., Ltd., and China Nuclear Industry Group Co., Ltd. are ranked among the top ten.

July Central Enterprise New Media Index List

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TIPS

This statistics will inevitably hang out. I believe there are some first -level accounts that Xiaoxin do not know! This is an open list, and more corporate new media accounts are welcome to apply for joining. Please leave a message below the article and tell Xiaoxin about the relevant new media accounts and the company, Xiaoxin will help you add it ~

In terms of evaluation standards, the team of Tsinghua University Journalism Research Center and the Qingbo Index team have negotiated and demonstrated many times. Today's headlines), knowledge sharing (Zhihu) and other platforms to push the content of the spread, coverage, and the maturity and influence of account numbers and influence, and propose a set of algorithms and formulas to ensure the objectivity, professionalism and authority of the list Essence

Index model description

Comprehensive enterprise suggestions, based on the principles of openness, transparent, fair, objective, and operability, it is planned to optimize and iterate the new media index list of Chinese enterprises 500 new media indexes and central enterprises (level first) new media index lists:

1. Statistics:

Article release period: July 1, 2022 to July 31st

Data collection time: August 8, 2022

2. In view of the special characteristics of the new media of enterprises, such as spreading audiences, information services, and user interaction, based on the general version of the new media index, the development of customized evaluation models is conducted. ) The launch of the new media index list, the specific indicators and the platform account for the following:

New Media Index = WeChat Communication Index 28%+Weibo Communication Index 28%+Short Video Communication Index 28%(Douyin Communication Index 10%+Quick Hand Communication Index 10%+WeChat Video By Communication Index)+headline number number 14%communication index+Zhihu communication index 2%

3. In terms of WeChat communication index, comprehensive assessment of the number of readings, the number of likes, the number of likes, the number of readings, the number of mainstream media reposts, and the number of publishing articles are based on the WeChat number.

In terms of Quick Hand Communication Index, comprehensive assessment is based on the dimensions of posts, playback volume, number of likes, number of comments, and number of fans;

In terms of headline number communication index, comprehensive assessment based on the dimensions of reading and comments;

In Zhihu's communication index, comprehensive evaluation is conducted based on the dimensions of access and the number of likes.

The above basic data comes from public data on each platform.

4. When the monthly list was released, refine and analyze the monthly outstanding communication cases of outstanding new media of central enterprises, summarize operations and communication experience to form a demonstration effect.

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