New Economic Observation ｜ The enterprise service industry ushered in the development of development. How can companies build a competitive "moat"?｜ See the cover every day

Cover Journalist Ouyang Hongyu

In the second half of the Internet, the "All in" B -end market has become a strategic choice for major Internet giants. The "Enterprise Service Internet" associated with the Industrial Internet has risen in a new digital ecological way, becoming an important part of the industrial Internet. Core elements of enterprise growth.

For Internet companies, in the face of the To B market, it has become a consensus to position itself as an "empowerment role". Tencent proposed to be the "toolbox" and "connectors" of the enterprise. Ali said that she would become the "infrastructure provider" of China's Internet. The comprehensive upgrade of the Internet has won customers with high -quality services. "

Although my country's economy is currently facing new downward pressure, some market entities have encountered some new situations and new difficulties beyond expectations, as of the end of April this year, my country's real market entities have reached 158 million households, which still maintains a higher growth rate of 10.5%. Essence From January to April this year, my country's new market entities still achieve positive growth on the basis of larger bases. A total of 8.987 million households were established, a year -on -year increase of 0.7%. Among them, 22,600 new enterprises are set up daily, which is at a high level of history; 6.236 million new individual industrial and commercial households are newly established, a year -on -year increase of 2.9%. There is no doubt that the corporate service market that appears around these enterprises will naturally become a new and vast stage.

However, for a long time, the enterprise service industry lacks uniform and standardized service standards. At the same time, there are huge information gaps in the enterprise service industry. Most enterprise users cannot find professional service agencies, and problems such as chaos, low efficiency, and uneven quality are emerging. User expectations. In addition to being detrimental to customers, this industry chaos will consume industry trust, and for professional and honest companies, it also increases the cost of trusting customers.

How to crack the pain points of this industry and build a competitive "moat"? Huang Jianming, the founder and chairman of Dingyu Group & Potato Chief Service Platform, believes: "Service is the foundation of Enterprise. Through the high -quality service concept of" good customer ", we have achieved performance breakouts under the epidemic and won the market and customers in the market and customers Highly recognized and widely praised. August 25 this year is the 14th anniversary of the top of the top group. In action, use professional, reliable, and warm corporate services to effectively promote the quality of potato chip services. "

According to Cui Yanhong, the general manager of the Southwest Region of Dingyu Group, the "Dingyu 825 Enterprise Services Festival" is the annual promotional activity in the company's service field in the enterprise service field organized by the top and offline and multi -end linkage. Nine major formats such as law, the Internet, intellectual property, accounting, fiscal and taxation. At present, the epidemic is still full of uncertainty, and the market economy is still sluggish. The top of the top group has always adhered to the values ​​of "good customers" and confident that they are confident to work with customers to rush out their dilemma.

People in the industry believe that at present, my country's market entities are booming, and the corporate service industry has ushered in unprecedented development opportunities. It can be called "super blue ocean", and the potential scale can reach 100 billion yuan. Customers in the enterprise service industry are widely needed, including company registration, fiscal, taxation, trademarks, patents, qualification handling, etc. Once many corporate customers cooperate, they generally will not be easily replaced. The renewal rate is high and customer cooperation is very stable. The core competitiveness of To B is still service. Enterprise service companies often need to stabilize and refine their cultivation, have a service mentality like a nanny, and create real value for users to gradually build a competitive "moat".

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