Zhang Xiaoquan's half -year net profit fell 22%?What should Zhang Xiaoquan do after shooting garlic gates?

Not long ago, Zhang Xiaoquan, who caused the hot -discussing network of the entire network because of "shooting garlic gates", released his own financial report. The overall financial report increasing income is not profitable. Many people are asking Zhang Xiaoquan what is going on? What should Zhang Xiaoquan look at after shooting garlic gates? Where is the development logic of the old name?

1. Zhang Xiaoquan's half -year net profit fell 22%?

According to Yangguang.com, Zhang Xiaoquan, who has recently revealed "shooting garlic, cuts the knife," Zhang Xiaoquan recently announced a semi -annual report that increased the income from increasing increasing income.

On the evening of August 28, Zhang Xiaoquan released the semi -annual report announced that the company achieved operating income of 439 million yuan in the first half of 2022, an increase of 32.79%year -on -year; A year -on -year decrease of 22.52%.

From the perspective of revenue structure, Zhang Xiaoquan achieved the main business income of 425 million yuan in the first half of the year, accounting for 96.95%of operating income. Among them, the traditional advantageous product knife cutting category achieved revenue of 283 million yuan, an increase of 18.17%year -on -year; kitchenware kitchen appliances category achieved income of 104 million yuan, an increase of 105.41%year -on -year; %. Domestic business achieved revenue of 427 million yuan, an increase of 30.18%year -on -year; revenue for overseas business to achieve 11.248 million yuan, an increase of 459.40%year -on -year.

It is worth noting that Zhang Xiaoquan's sales costs have risen years. According to Zhang Xiaoquan's financial report, from 2018 to 2021, the company's sales costs were 54.591 million yuan, 64.286 million yuan, 83.137 million yuan, and 117 billion yuan, while the company's operating income of the company was 411 million, 484 million, 572 million and 7.60, respectively during the same period. 100 million, the proportion of sales expenses in these four years accounted for 13.28%, 13.28%, 14.53%, and 15.39%, respectively.

2. What should Zhang Xiaoquan do after shooting garlic gates?

Seeing that Zhang Xiaoquan's current performance has declined large -scale, it is not surprising to say it. What should we think of Zhang Xiaoquan's current performance?

First of all, from the perspective of the development of the entire market, Zhang Xiaoquan, as an old -fashioned company, has developed well in recent years, at least it has achieved good development, but after all Although these products have been developing for many years, they also feel some aesthetic fatigue in the market. This is why Zhang Xiaoquan has continued to fight in marketing in recent years. The big fierce competition and the situation where its own market performance is not ideal. It is what Zhang Xiaoquan has always wanted to do through marketing to promote the development of the entire market through marketing. However, we can see that Zhang Xiaoquan has actually done the lead from the garlic shooting incident in the first half of this year.

Secondly, we look at Zhang Xiaoquan's recent development. In fact, Zhang Xiaoquan has not really worked too much on his own product research and development. Many times, we still take the two ways to imitate and nostalgia. On the one hand The previous development of the product and the traditional market advantages through the previous traditional products, on the other hand, are trying to imitate the market, not market innovation. The previous Zhang Xiaoquan's tools had problems when shooting garlic. In fact, it is the result of excessive imitation of the tools of European and American and Japan, so the current Zhang Xiaoquan is actually facing a relatively large market competition pressure, and it gradually lost himself in the process of market competition. question.

Third, for Zhang Xiaoquan, the most needed thing to do is to defend the innovation aspect. We must admit the market advantage formed by Zhang Xiaoquan in the past market development process. This is when Zhang Xiaoquan's long -term development Some market competition points have helped Zhang Xiaoquan achieve great development, but on the other hand, innovation is also what Zhang Xiaoquan must do. Essence But once we look at the innovation level, Zhang Xiaoquan's current competitiveness is still insufficient. How to have more market advantages in innovation may be Zhang Xiaoquan's long -term development of the most important thing.

- END -