Focus on the "four phases" stimulate the "endogenous motivation" of rural rejuvenation

Focus on the "four phases" stimulate the "endogenous motivation" of rural rejuvenation

Since the beginning of this year, Shanxi Liulin Rural Commercial Bank has focused on the construction of a new model of "party building+finance" service around the "needs of the party and government, the lack of rural areas, the hope of the farmers, and the agricultural credit". "".

Focus on "the needs of the party and government" and integrate the "height". The bank promoted the county party committee and county government organization to hold the county's "party building+finance" three -level linkage to promote rural revitalization work conference to clarify the division of responsibilities. The 15 townships under the jurisdiction quickly constructed the new model of "party building+finance" as a leading service rural revitalization model. Through the "financial consultant" squatting point service, it promoted farmers' understanding and support of the "whole village credit" work, and enhanced the popularization of rural financial knowledge.

Focus on "the lack of rural areas" and integrate the "strength". The bank focuses on building a bridge between political and bank -enterprise communication, establishes the mechanism of "financial village officials" and "financial advisory" of government and banks, eliminates the phenomenon of "delay" and "attenuation" of information, and fully operates national policies and Rural Commercial Bank business operations. Integration to jointly promote the rural revitalization strategy. Thirty people of the local government and Rural Commercial Bank of the "financial village officials" and "financial consultants" have effectively opened up the "obstruction" of financial help to revitalize the countryside. On this basis, the bank takes the industry's revitalization as the starting point, focusing on supporting small and micro enterprises, and exerts the professional advantages of mutual dispatch personnel. Based on the dynamics and laws of rural economic development, the "Rural Commercial Bank+village collective economy+rich leader +Farmers' "industrial development model, through multi -level linkage, extensive participation, clear responsibilities, and link control.

Focus on "the hope of farmers" and integrate the "temperature". The bank divides the 257 administrative villages of the county into a grid. According to the distribution location of the outlets, the grid responsibility area is delineated. In the responsible area, the responsible persons of the sub -sub -sub -sub -sub -sub -sub -sub -submissions rely on the advantages of the "homeland" to depth the resources within their jurisdictions to in -depth resources in their jurisdictions Sort out, make different visits, marketing plans and activity solutions for various business entities, vigorously marketing "Jinxiang E Pay" QR code receiving products, launching the "Sweeping Street Sweeping Merchants Area", and taking "premium stocks" Later increases, first small shops and then large shopping malls "measures, accurately connect individual merchants, wholesale markets, supermarket merchants, and make every effort to meet customer credit needs. At the same time, propaganda activities are widely carried out, and discounts such as "Full 10" and "Weekly Food Continuously Enjoy" are launched to promote product promotion.

Focus on "the ability of agricultural credit" and integrate "depth". The bank has launched a wide range of activities for "sending financial knowledge and sending hundreds of movies", and organized village cadres and capable people to be listed on credit users and credit merchants to preach credit assessment policies and requirements. The people understand that "credit is money" has increased its influence, enhanced its popularity and reputation, and mobilized the enthusiasm and initiative of fighting for users. At the same time, through the multi -party linkage of government, public prosecution law, pedestrian, and Rural Commercial Bank, it has continued to increase cracking down on dishonesty, increase the cost of breach of contract, and gradually root the concept of honesty and trustworthiness, and the credit environment continues to improve.

Responsible editor: Zhang Wei Guo Jinhui

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