The price of moon cakes exceeds 500 yuan will be supervised. Why?

On June 10, four departments including the National Development and Reform Commission jointly issued a notice, which will implement key supervision for moon cakes with a price of more than 500 yuan. If the price of the moon cakes exceeds 500 yuan, the operator needs to save the sales record for two years, so that the relevant departments are convenient for verification according to law.

Therefore, when you walk into the supermarket or shop online, it is difficult to see more than 500 yuan of moon cakes, and the price of many high -end moon cakes stays at 498 yuan. Moon cakes are becoming more and more expensive traditions will become history. The high price record of 498 yuan will be retained for at least many years.

Why are moon cakes exceeded 500 yuan? The Development and Reform Commission said that from the historical data, the sales of moon cakes with a price of more than 500 yuan accounted for only about 1%, and the price supervision of moon cakes will not affect everyone's moon cake demand. This is mainly to reduce the waste of excessive packaging materials. Moon cake filling must not use wild protective animals such as shark fins, and advocate rare ingredients such as bird's nest. Encourage production of cheap and cheap, green packaging moon cakes to form a good social style.

In fact, the explanation of the Development and Reform Commission is very clear, mainly to prevent speculation of the phenomenon of sky -high moon cakes, avoid excessive waste of some enterprises on packaging, deviate from the origin of traditional culture, promote the extravagance of extravagance and waste, and even breed corruption.

Someone may have a brain. Since the price of moon cakes is not recommended to exceed 500 yuan, can I sell other products to sell moon cakes, and eventually exceed 500 yuan of ceiling prices?

The answer is not, because the notice clearly cannot sell moon cakes for other products for sale. This is also easy to explain why there is no moon cake in the 2398 yuan Mid -Autumn Festival gift box sold at a hotel!

I have to say that there is a certain reality behind any strange phenomenon!

Some people may ask: "Since the price of moon cakes exceeds 500 yuan requires key supervision, why do you have no key supervision for so many houses that sell for more than 5 million yuan?"

On the surface, both of them are commodities, and they should be colleagues. But there are essential differences in these two products.

First, moon cakes are fast -moving consumer goods, and houses are durable products. Many people buy a house once in a lifetime, but moon cakes may buy dozens or even hundreds of times, because different gifts for gifts can buy different moon cakes, and they may buy several times within a year.

No matter how expensive the moon cake you bought, it will disappear completely after eating, and the shelf life is very short. The house can live for more than 30 years. For real estate with good house quality, it can live for nearly 70 years.

Second, the cost of moon cakes is mainly raw materials and marketing costs, but the main cost of the house is the cost of buying land. The cost of raw materials for a pound of ordinary moon cakes may be less than 10 yuan, and the price is about 50 yuan. A pound of high -end moon cakes, the cost of raw materials may be only 30 yuan, but the packaging accounts for 20 yuan, the marketing cost is 20 yuan, and the total cost is about 70 yuan. If the price is not limited, the price may reach 998 yuan. A large amount of costs in the middle are earned by channels and merchants.

How high the price of the house depends on how high the price of the developer's land is. If the floor price of the house obtained is as high as 30,000 yuan/square meter, the price of the house will not be less than 30,000 yuan/square meter anyway.

Wang Jianlin once pointed out that the cost of 50%of the house is the cost of buying land, 30%is the cost of building, and 20%is the gross profit of the project.

Therefore, the price of the house is not fully grasped by developers, it is mainly determined by the location. In the same area, the price of Shanghai must far exceed the price of Henan, and the land sales income will eventually be used to build the city.

Third, moon cakes are prone to waste. If you want to make moon cakes more expensive, you must pack your moon cakes well, because the cost of raw materials for moon cakes rises, but the packaging can be upgraded indefinitely. For example, some manufacturers sell a good price for moon cakes and use mahogany to make moon cake boxes. The cost of the box far exceeds the moon cake itself. Is there a high -end box than mahogany? Create a moon cake box directly with gold and jade to make the shape of gold inlaid jade. This cost is even more expensive.

But the problem is that the Mid -Autumn Festival is mainly eating moon cakes, not moon cake boxes. No matter how extravagant moon cake boxes, they may face the fate of being abandoned.

I personally think that the price of moon cakes is indeed a good thing, because it can guide manufacturers to make products downright, and do not have the focus of gravity. However, to be honest, there are always some merchants who like to take the route of wiping the ball. As an example, the Mid -Autumn Festival gift box launched by a hotel mentioned above is an example. It bypasses the supervision through the form of moon cake without moon cakes and can still give the gift box luxurious packaging. This puts forward higher regulatory requirements for supervision and strives to allow those bordering companies to enjoy stricter supervision.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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