Shandong: Create the overall brand of "food security Shandong" with the main line of ensuring food safety

Qilu.com · Lightning News, September 9th, September 9th, 2022 Shandong Food Safety Propaganda Week Activities Food and Shandong Construction Achievement Exhibition was held in Jinan. In the process of promoting the construction of "food security Shandong", related to Shandong at all levels The department actively explores actual regulatory measures, and many living experiences and typical practices have emerged. In order to do a good job of summarizing and promoting, the effective practices and mature experiences on the point are pushed away in a larger and wider field. Explore innovative measures for practice, further consolidate the results of work, promote the high -quality development of the food industry, and improve the overall level of governance.

In order to give full play to the advantages of large and good foundation in Shandong's food industry, focusing on key products, key industries, important formats and key links, Shandong launched the "food security Shandong" brand leading operation to ensure food safety as the main line and guide public consumption. Lead the development of the food industry and create the overall brand of "food security Shandong".

Strengthen policy support. The Shandong Provincial Government has issued the "Food Sanior Shandong" brand leading action plan and the "Implementation Opinions on the Construction of" Food Sanior Shandong "brand construction, which provides policy support for the brand leading action. By carrying out brand leading operations, a number of food assured brands and demonstration units with regional characteristics and market competitiveness are created. There are 9154 products in the province, 858 production demonstration enterprises, 5,000 circulation demonstration units, 3211 catering demonstration units, and 44 production demonstration bases. Food enterprises were selected as the first batch of 89 "Good Pin Shandong", accounting for 40%of the total. Among them, there are 27 regional products, which are the distribution map of 27 regional products in the province.

Give play to standard leadership. In order to build a scientific, standardized, and orderly "food security Shandong" public brand evaluation standard system, play a standard leading role, improve the level of regional food safety guarantee, and take the lead The implementation of the "food security Shandong" brand has provided an important basis and support for the high -quality development of the food industry, and the cultivation of high -quality food brands. The standard adheres to the principle of "safe and high quality" evaluation, and the evaluation target is "food security Shandong" demonstration enterprise and provincial food safety city and county. The former includes food production and operation enterprises and food production and processing bases, catering streets and other agglomeration areas. This is part of the evaluation indicators of the "Food Sanior Shandong" demonstration enterprise.

Carry out "Shuang'an Shuangchuang". While actively participating in the establishment of national food safety demonstration cities and the establishment of the quality and safety of agricultural products (Shuang'an Shuangchuang), the provincial -level creation is promoted to the whole region, realizing from line to surface, and further enlarging the brand effect of the "food security Shandong". At present, 136 counties (cities, districts) in 16 cities are created as provincial and above food safety cities and counties, and their satisfaction has reached more than 80%. Among them, Jinan, Qingdao, Yantai, Weifang, and Weihai are the first batch of national food safety demonstration cities. Rizhao, Heze, Zibo, Jining, Tai'an, and Texas are being established. Three cities and 102 counties (cities, districts) were founded into provincial and above agricultural products quality and safety cities and counties. Among them, 18 counties including Qingdao, Weifang, Weihai City, and Shanghe were national -level agricultural product quality and safety cities and counties. County, Tengzhou, Plain, Xintai and other cities and 4 counties are the establishment of national and safe cities and counties of national agricultural products.

Promote the construction of the "Food and Shandong" platform. In order to "lighten out" the brand food and brand companies selected in the early stage, guide the public consumption, realize the "good coin to expel bad currency", further keep the masses "the safety of the tongue", and strive to cultivate the "food safety Shandong" exhibition platform. The platform is taunted by local conditions and introduced social capital investment and construction. It is operated by third -party institutions such as associations. It integrates brand display and marketing promotion. Governing sharing allows the masses to have more sense of gain. At present, 36 city -level food safety exhibition platforms have been cultivated.