[Web said] Digital moon cakes are not sold for cakes to "draw cakes" for consumers

【Web said】

In this year's Mid -Autumn Festival, the competition in the moon cake market is more intense, and the battlefield has spread to the virtual world. Some listed companies, moon cake production bases, and hotel old names have carried out moon cakes in the universe. According to media reports, in many Yuan -universe commodity exchange platforms and over -the -counter trading groups, a digital moon cake price is as high as 10,000 yuan or even tens of thousands of yuan.

Judging from media surveys, the so -called "digital moon cakes" are currently in two forms. One is the concepts or gimmicks in the planted blockchain, Yuan universe and other concepts in moon cake marketing. For example, a Mid -Autumn Festival gift box launched by an enterprise this year has a limited number of digital collections. Consumers can get digital collections with exclusive blockchain coding, which is "buying physical products+gift digital moon cakes". The other is purely a virtual moon cake. It is reported that "moon cakes" have been issued by multiple domestic universe digital collection platforms, and the issue price ranges from several yuan to hundreds of yuan.

Obviously, such a "digital moon cake" has nothing to do with moon cakes, but it is a financial product wearing moon cake coats. It sells not moon cakes, but for consumers to "draw cakes". Objectively speaking, traditional festivals such as moon cakes are equipped with some digital gimmicks for marketing, as long as they do not touch the law and public order and good customs. However, it is risky to make financial products by moon cakes.

In addition, from the perspective of marketing, it is also reminded that it is equipped with a variety of additional products and overplayed sky -high moon cakes. But it is a seasonal food, and it still tastes.

(Originally on the surging news network author: Zhu Changjun Digesting: Xiang Feng, Yang Xinyue)

- END -