Baidu Map vs Gaode Map, what should we think of map navigation war?

In our daily life, it can be said to be essential to go out navigation abroad. When it comes to navigation, most people think of the two heads of Baidu and Gaode Navigation. They can say Twins.

Earlier, Baidu Map released a new version and launched the "Autonomous Driving Class" navigation, and Gaode Map has also released the navigation engine "Vision" and the next -generation navigation product V12, including core products such as immersive navigation, 3D vision, digital leader and other core products Function, the two have their own feelings, and even have a sense of direct competition. What should we think of this map navigation war?

First, let's look at lane -level navigation. During the daily navigation process, everyone often encounters the situation where the road is on the road but does not know which lane on the road. As a result, the road -level navigation can effectively solve the problems of frequent changes and emergency lanes in our daily life.

Baidu Map, Baidu lane -level navigation provides users with more perceptual map services through Baidu APOLLO autonomous driving and vehicle -road collaborative technologies, intelligently recommend the optimal lane, and conducts dangerous scene nursing prompts. As a result, the purpose of ensuring the safety of users.

Gaode's lane -level navigation focuses on rendering, reshaping the entire navigation screen with cool rendering technology, and restores the details of the road.

At present, both have been applied to the city level. Gaode first piloted in Beijing, while Baidu has already landed in 13 cities across the country. The functions have been in Guangzhou, Wuxi, Changzhou, Qingdao, Jinan, Kunming, Hefei, Xi'an, Zhengzhou, Suzhou, and and as well as. Yizhuang, Baoding, Zhuzhou and other demonstration areas were launched.

Relatively speaking, Gaode is cooler, technically paying more attention to rendering, while Baidu is more technical and accurate, so users feel more intuitive and easier to understand.

Secondly, let's look at the parking space -level navigation and green light navigation. The so -called parking space -level navigation directly faces the scene of difficult parking, helping to solve outstanding problems such as "difficulty in parking, slow traffic speed, finding car difficulties, and slow departure".

First look at the parking space -level navigation. Baidu's parking -level navigation is centered on shopping malls to expand application scenarios to transportation hubs and urban expansion. In the parking lot of large business districts, Baidu Map -level navigation is based on Apollo's intelligent perception ability. It comprehensively uses leading AI technologies such as high -precision room maps. When it is about to enter the parking lot, it will automatically switch from outdoor navigation to parking. On -site navigation, until the automatic distributed parking space that arrives in the automatic distribution, realizing fast parking, "automatic record parking space" and "reverse car search navigation" functions also ensure that the car is not confused, and the two -way intelligence of parking and car finding the car is intelligent. In the future, I hope the parking space -level navigation function of Baidu Maps and Gaode Map will be "rolled" to protect the user's parking happiness.

Looking at the green light navigation, the so -called green light navigation is the "black technology" navigation function under the blessing of autonomous driving and intelligent transportation technology. It is aimed at the scene of the red and green light intersection during the daily driving process to relieve the anxiety of "waiting for red lights". Earlier, the Gaode Map announced the countdown of the traffic lights; Baidu Map was based on the intelligent traffic demonstration zone, and it took the lead in 6 districts such as Yizhuang, Huangpu, Yongchuan, Baoding, Zhuzhou, Yantai. Compared with Gaode's countdown function, Baidu's green light navigation appears more comprehensive, and information such as green wave speed, red light courses, and green light courses will be more comprehensive.

Based on the above analysis, Baidu's navigation is more intelligent. Since 2005, Baidu has rely on its own artificial intelligence advantages to empower the hardcore navigation function of Apollo's core capabilities, so as to continuously enhance the map app service user’s user’s users. Efficiency and navigation experience.

And Gaode's navigation has a stronger sense of experience. From "navigation for Gaode" to "life use Gaode", Gaode Map is focusing on creating a good life and open service platform. The new brand advocates "Gaode Map, familiar everywhere" It is also the confirmation of its navigation function for life service expansion to enhance the overall experience of "where can I go", "what to eat" and "what to play". Gaode Map has recently released the "field of vision" of the navigation engine to launch the next -generation navigation product -Gaode Map V12, which includes the functions of immersive navigation, 3D vision, digital leader.

Since the start of the map of the map free of charge, the competition for Chinese map navigation has become increasingly becoming a match between giants. In the future, the commercialization of maps needs to truly study the needs of consumers and the development of market trends. To study the pain points of users and truly return the service to the original mission of the user's need for navigation, this may be the core key to the map navigation war.

After all, as long as the pain points of users and society are really solved, there are enough pain points to solve. Even if the user does not pay money, some people are willing to pay.

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