Chinese businessmen exceeding 30 years: the encounter and breakout of local retail

Author:Huashang Tao Lue Time:2022.09.27

Thirty years of ups and downs, let the goods "walk into the house" from the row shelf.

Wen 丨 Chinese Shang Tao Lue Wu Yuanmu

People are getting accustomed to what they have got. It is like few people realize that the Chinese can easily buy a necessity. This historic node has only thirty years.

Ten years after the founding of New China, state -owned department stores are the main channels for commodity circulation. In the era when domestic consumption power is extremely limited, there is a special format called "Friendship Store", which only sells high -end consumer goods and undertakes the function of "serving foreign guests".

In 1981, the first supermarket in China -Guangzhou Friendship Store opened. The new type of shopping method for non -selling officers and customers, and computer checkout has attracted CCTV reporters. There are forms, but this is not a national supermarket: the area is less than 300 square meters, and there are only a few row racks on imported goods, and the service objects are limited to foreigners and overseas Chinese who hold "foreign exchange coupons".

Just three years later, Shenzhen took the lead in canceling the ticket in the country, and the commodity circulation system ushered in major changes. In 1992, the chief designer toured the southern tour, and the reform goal of the socialist market economy system was finally established. For a while, tens of thousands of people across the country went to the sea to do business, and the market economy was opened. As the main circulation channel of household consumption, China ’s business super has ushered in the golden age.

The sentence is scheduled in 2011. This year, Taobao's "Double 11" transaction value was 5.2 billion yuan, which is equivalent to the two -month performance of Carrefour's national stores. Since then, this mainland's first foreign supermarket has stopped, and the annual sales of sales have hovered around 50 billion yuan. In 2014, Tmall's first "Double 11" after Ali was listed, and the turnover of a single -day turnover exceeded this one. number.

China has always been the story of "Jedi Survival". In 2021, in the context of a number of commercial overhaul stores, a person in charge of a Carrefour e -commerce said that the online sales of Carrefour in 2020 increased by more than 100%year -on -year, and the online increase can almost make up for offline losses. Today, more than 90%of the offline stores in Carrefour China have launched a real -time retail platform.

Looking back at the past, the years when the rise in China has risen in China, it is the period when people's shopping methods have changed greatly:

Before 1992, in some areas, the parents would take different bills to buy rice and cloth in two stores. In 2002, the supermarket became a fashionable shopping destination, and the whole family went to "visit" the hypermarket every week; In 2012, the "Double 11" Tmall GMV broke 10 billion yuan, and we began to envy "Jiangsu, Zhejiang and Shanghai Free Shipping"; today, the real -time retail station is on the stage. People place orders on the platform and other platforms. Behind this, the supermarket has returned to the mainstream again.

For 30 years, the people's demand is growing in the superior business. The people's demand is increasing. The goods on the street stores on the street "walk into the house" and come to people.

[Promotion: There must be supermarkets in 20 steps]

At the end of 1995, a store named "Chuangyi Jia" was quietly opened. People don't know its origin, but they were stunned by a variety of goods.

This shopping mall is not good: there are too few parking spaces, only dozens of parking spaces on the roadside; the road in front of the door is too narrow. As soon as the national exhibition has an exhibition, there will be congestion; there are two larger shopping malls nearby- Chaoyang Commercial Building and Yanfeng Mall.

However, the way to open the shelf of "Chuangyi Jia" is too different from other shopping malls.

First of all, the product layout is ingenious: the CD of the supermarket can listen to it, first listen to it; the 1/5 area of ​​the store is a food processing area, and the chef's craftsmanship is available at a glance; buying vegetables can be picked into a plastic bag; , Remove the intestine, chop, bag.

Secondly, the average price of the goods here is lower than the market price of 10%to 20%: a pound of bread is 2 yuan cheaper than the surrounding food stores, and the price of freshly squeezed juice is equivalent to half of the food stores. Wild turtles from Fujian also allowed Beijing to open the National People's Congress of the People's Republic of China. Interest.

Finally, at the export of shopping, you can see a large -scale business circle that integrates diet, leisure, entertainment, and services.

Later, a customer recalled: I noticed that people were so generous when paying, or credit cards, or three hundred and fifty hundred, calm and confident. It seems that things do not need money, and there is no feeling of slaughtering. Only here can consumers experience the fun of shopping.

After the checkout, when people drive on the three rings next to the National Exhibition, they can see a small plaque on the side of Chuangyijia Shopping Mall -Carrefour. Five days later, the same signboard was hung in Quyang Road, Hongkou District, Shanghai.

This European largest retailer has settled in Beijing and Shanghai, as a result, supermarkets have changed the Chinese people's shopping methods.

However, in the history of Chinese business, the oldest qualifications cannot be foreign capital. In 1990, a shop with a bright and novel style appeared in Humen Town, Dongguan City, Guangdong Province. The store sells non -food and department stores at the same time, and customers buy products by themselves. What is even more surprising is that outside a few streets, a shop that is exactly the same as it soon appeared.

This supermarket called "Meijia" is the first chain supermarket in China. Since then, local supermarkets have blossomed all over the country, and Shanghai opened a new supermarket almost every 3 days. In the spring of 1996, the reporter of the New Minor Evening News counted a bit. On the Shanghai Zhongyuan Road, which has not been hundreds of meters, there were 17 supermarkets such as Huaian, Triangle, Jinjiang, and Zhenyuan.

In just a few years, the Chinese accepted the format of "supermarket" and abandoned the closed counter of the "state -owned shopping mall". Until 2010, some people judged the development of a city under the standard "Is there a Carrefour and Wal -Mart". If you want to do physical business, there are two supermarkets on the first floor, and land rent is more expensive. Before the millennium, the prosperity of foreign supermarkets was also costly. As a terminal connecting consumers, supermarkets have considerable rights to speak in the retail system. It is not easy to get a Sino -foreign joint venture retail license. Carrefour is a China -foreign joint venture supermarket under the approval of the local government's overlapping rights. Soon after, Carrefour received the rectification requirements and withdrew the store signboard for a long period of time.

However, under the traction of consumer turbulent shopping needs, the power of "market" has solved many problems. On the one hand, in 1995, my country's per capita gross national production value exceeded $ 500, and people's lives were shifting from "food and clothing type" to "well -off." On the other hand, based on the needs of attracting investment and developing economy, local governments also tend to "turn on green lights" for foreign retail companies.

By 2000, there were only 28 Chinese -foreign joint venture retail enterprises approved by the central government, while the local governments were over 277. When China officially joined the WTO in November 2001, half of the top 50 foreign retail companies in the world had actually entered China, of which 90%were entered through the "tacit understanding" with the local government.

It was also this year that the National Economic and Trade Commission officially rectified illegal foreign retail companies and began to standardize development. In the second year, Carrefour opened 12 new stores in China and became the champion of the Chinese supermarket store.

Chinese businessmen are in a real prosperous age. In 2004, China fulfilled the promise of entering the WTO, the retail industry was fully opened to the outside world, and the Chinese and foreign supermarkets officially started war. Ten years of fighting between the two sides, I found that the real opponent was the era.

[Crisis: forced to jump self -operated e -commerce]

On July 28, 2005, many Shanghai people went out early in the morning and hurried to Wal -Mart Shanghai's first store in Pudong New District.

Summer, on Nanquan Road, 1 kilometer away from the end, was congested that day. People in the industry estimate that at least 100,000 people were crowded on the same day, squeezing into this 18,000 square meters of supermarkets.

On the same day, the Early Lotus next to Wal -Mart hung a banner, which started the 8th anniversary store celebration promotion. This mall was in the preparation store in early June. It was selected to start on this day. Most of the reasons were to combat Wal -Mart.

Wal -Mart, who has been in China for nearly ten years, has continued to become popular. Smart Shanghai people also found that the goods here are not very cheap. A aunt who lived in Puxi came to the free shuttle bus, but did not see the rice and edible oil of the promotion. It was a little disappointed.

Auntie wants to find the cheapest product than three houses, but she cannot travel through all shopping malls. She can only rely on simple experience and thinks that supermarkets are the most worthwhile. Auntie will not be disappointed, because e -commerce is slowly sprouting, and will crush the supermarket in the types of goods and prices -this scene has been foreshadowed two years ago.

In 2003, SARS raged throughout the country, 68 million netizens browsed information online, and four adults tried online shopping. A survey by the China Internet Information Center shows that only 4.3%of users "will definitely not" do not conduct online shopping.

This small survey did not attract attention. The Sino -foreign joint venture supermarket, which has just obtained a license, is using the image of the "Mall Revolutionary" Nuggets China Consumer Market. According to the financial report data, from 2003 to 2010, Carrefour opened more than 800 branches in China, with an annual performance of about 30%. Wal -Mart later went up, and in 2011, the performance exceeded Carrefour.

In the past few years, Chinese light industry products have gradually shifted from seller markets to the buyer's market. By the end of 2008, nearly 100 influential industrial clusters have appeared in the country. After the reporter wrote the story of "Chinese and foreign businessmen", it is often concluded that the life of the Chinese is inseparable from foreign businessmen, but 95%of the goods sold by Carrefour are made in China.

The prosperous Chinese manufacturing industry and the huge consumer market have also created conditions for the rise of e -commerce.

On November 11, 2009, at 0:03 and 3 seconds, Yan Jun, who lives in Hejin, Shanxi, recharged the phone bill on Taobao, completed the payment in 14 seconds, and accidentally became the first person to open the door of the "Double 11". This year, the number of online shopping in China exceeded 100 million. Taobao combined with 27 brands, launched Double 11 promotional activities in the low season of traditional supermarkets.

Without leaving home, you can buy big -name products at half price when you move your fingers. Taobao, a huge online mall, brings the shock to the Chinese even more than the birth of the supermarket. After that, the supermarkets that smelled the crisis also launched e -commerce apps, but most of them have little thunder and heavy rain, which belongs to the nature of the road, and it is not profitable.

Wal -Mart launched the online mall in 2010, and in 2015, it even launched the O2O platform "quick purchase" in Shenzhen. Customers download e -commerce software. After ordering the phone, you can receive the goods at home or pick up the store. Carrefour came one step later, and also expanded to Beijing, Chengdu, Kunming and other places quickly in the Shanghai Test Water Network Mall App in 2015.

What is the effect of these "online malls"? In 2018, a reporter personally tested that there were a lot of goods on the Wal -Mart app, but there were no fruits and fruits that consumers needed three meals a day. The fastest Shanghai Carrefour can only be given an order in the morning and in the afternoon, and users need to purchase 129 yuan to free shipping, which has no advantage compared to the e -commerce platform. The problem is obvious. Shang Chao had risen by scale, and it was destined that he could not beat larger e -commerce. The e -commerce platform gathers traffic, and then moves the offline business to online. The time and space are infinitely extended, and it has extremely high monetization efficiency. In the process, consumers and brand vendors can change the counter at any time. The hypermarket that is only a channel has become the remaining, revolutionary object.

Among the many offline channels, the two formats have been impacted by e -commerce, one is convenience stores, and the other is fresh supermarket. Because they have played the advantage of physical retail "fast" to the greatest extent, abandon the in -depth excavation of "planned needs", and instead meet the user's "real -time needs" -s Weapons against e -commerce.

It takes at least five years, and the Chinese businessmen have realized this.

[Alliance: Dream of Dream of the same bed]

Before the supermarket was preparing to do the land, a lot of detours were also taken. The most typical is alliance -the superiority of the supermarket and the Internet giant to cooperate with the Internet giants. The surface is mutually beneficial, and it is actually online and offline traffic mutual blogs.

In 2017, JD.com achieved annual sales of 360 billion yuan, an increase of 40%over the previous year. At that time, China ’s largest offline retailer China Resources Vanguard's sales of more than 100 billion yuan, almost no increase. Wal -Mart and Carrefour also stopped expanding, and began a wave of closure of stores.

It was also at that time, many people proposed the concept of offline traffic, that is, when the giants held online traffic, they bet their attention to offline scenes and transformed them into online increments. The O2O war began in 2016 is the competition for offline scenes. Another form of expression is the offline retail entity of Internet giants.

Since 2014, Ali has invested in shopping malls such as Intime Department Store, Suning, Sanjiang Shopping Mall. In 2016, Wal -Mart and Jingdong reached a strategic cooperation: the Sam Member Store settled in Jingdong, and Wal -Mart's stores accepted the "JD.com". In 2017, Tencent acquired 5%of the shares of Yonghui Super Species, and the second year of Carrefour also entered the game, and the three parties jointly embraced online traffic.

The core of e -commerce business is traffic. Ali, Tencent and other giants seem to be fighting offline retail, but they are also looking for new traffic entrances. The more scenes that run through, the more complete the ecology, the greater the influence of the brand, and the more possibilities in the future. In fact, the battle of ecology actually started five or six years ago.

In 2008, Mei Yijia, a local chain convenience store brand from Dongguan, once cooperated with Taobao. At first, it helped consumers to purchase goods, and later collected parcels. The predecessor of "Meiyijia" is the Meijia supermarket we mentioned earlier -the first domestic chain supermarket. In 1997, Carrefour settled in Dongguan, and "Meijia" only transformed the convenience store format, which became "Meiyi Jia".

The initial cooperation between this physical store and e -commerce platform seems a bit incredible. In the age when online shopping has not yet been popularized, Meiyijia exists as the form of payment outlets and express stations. Consumers should first take the items on Taobao, and then hold the product code SMS, and go to the Meiyi salesperson to operate the payment. After 3-7 days, go to the convenience store to pick up it again.

In the process, offline stores act as intermediaries between consumers and e -commerce platforms, and earned a payment fee and package fees -about two yuan per 100 yuan. However, the store's own orders have not increased. Consumers frequently go to the door and buy something. In the long run, traditional commercial supermarkets have cultivated the habit of online shopping and compressed their own market share.

According to the logical transformation of the traditional e -commerce platform, the supermarket will often fall into the left and right hands of traffic. In fact, Whether it is self -built e -commerce or cooperation with the Internet giants, Merchants has not bypass the question of "where the traffic comes from".

In 2015, an e -commerce operator said with emotion: No matter how beautiful the online platform is developed, without traffic is equivalent to driving a physical store in the old forest. Many companies are diversion from physical stores to self -built platforms. Registered users have grown rapidly, but the actual operation cannot be operated. The problem is that it does not control the flow entrance. The e -commerce giants have firmly controlled this.

In cooperation between the two parties, the supermarket seems to have the traffic of the e -commerce platform, and it is actually difficult to convert it into a valid order. May wish to imagine a scene: You heard that Wal -Mart settled in Jingdong and wanted to go up and buy health paper. When preparing to check out, the system recommends another store to sell the same toilet paper, which is cheaper than Wal -Mart. How would you choose?

The supply scale and richness of a store will not be worth the millions of merchants on the entire platform after all. If the supermarket is always tangled where the traffic is, it will never be successful with the opponent's logic to defeat the opponent.

In the ten years when the supermarket and e -commerce are seeing, a model that may combine online traffic with the supply of supermarkets gradually takes root and rapidly grow in first- and second -tier cities.

In 2015, the market's pursuit of O2O accidentally collided with the "lazy economy", which won the model of takeaway. In the next few years, the two offline formats, which are growing against the trend of convenience stores and fresh supermarkets, also met the real -time demand of consumers similar to the same takeaway, online orders and offline speed delivery. These retail physical formats will be provided in the future, and use the real -time performance capabilities of takeaway to find a new path to increase the income of stores. Of course, more real -time demand outside the catering will not be deeply realized until 2020.

[Return: In the bottom of the store's store innovation]

The day before New Year's Day in 2020, Ms. Wei in Wuhan Seafood Market was diagnosed with the first patient with new crown pneumonia.

In order to protect the lives and safety of the vast majority of citizens, China began to prevent control and control of the epidemic, just like fighting SARS. Beginning in 2003, the more abundant e -commerce platforms are gradually accepted by more Chinese people. In the three years of the new crown epidemic, the "instant retail" with stronger certainty has become the fastest growing consumer format.

Instant retail is not a brand new thing. In May 2019, the "Wal -Mart's home" applet was officially launched. Customers are online for shopping, and they can deliver the goods for 1 hour. During the Spring Festival in 2020, the epidemic broke out. Wal -Mart's overall O2O "home" sales increased by more than 4 times year -on -year, of which the "Wal -Mart -to -home" order volume increased by 15 times year -on -year. At the same time, Carrefour also announced that the sales of "home business" increased by 127%year -on -year.

The "home business" of the supermarket is the simplified version of "instant retail". In 2020, this former water test project achieved an outbreak under the leadership of the real -time delivery network covered the country and other instant distribution networks, as well as the widely -real -time and certain needs of the people across the country.

On the one hand, traditional e -commerce logistics has been severely impacted, and most of China has fallen into a situation where it cannot be shipped and unable to receive it. On the other hand, local offline consumption is also affected, and it is difficult for consumers to go to the store to complete shopping. In this case, the instant retail connecting local supply and local consumption has become the main way to open up supply and demand.

When we are talking about "traffic", we are not talking about the number on the kanban, but the collection of real needs. If the commercial e -commerce is not good for business e -commerce five years ago, because the scale is not as good as the e -commerce platform, then trying that O2O has no water flowers, it is actually the reason for the times -the Chinese just understand how to use e -commerce to stock up the goods, and it is not used to "everything" everything is "everything. "Luxury" consumption at home.

In other words, when the supermarket only walked too fast, consumers finally caught up. From the serious insufficient supply of goods more than 40 years ago, to the severe homogeneity of various types of goods, to the increasing requirements for quality and service, consumers are no longer satisfied with the product itself, no longer satisfied with waiting for 3 days to send them for 3 days to send them for 3 days. On the door, I hope to buy anytime, anywhere, and send them anytime, anywhere.

The demand of consumers has detonated instant retail, and also allows Shangchao to have a new round of capital to return to the front line of change and start a new round of competition with e -commerce.

The e -commerce platform is a delayed distribution in different places to focus on solving the problem of "from scratch." Instant retail is a local real -time delivery, and distributed to solve the problem of "certainty", that is, connecting physical retail networks throughout the city to achieve regional network effects.

E -commerce emphasizes scale and instant retail emphasis is emphasized. When consumers are willing to patronize the store through the "online order" method in order to determine nature, the supermarket has a chance to come back.

Regardless of whether they are in the family, the physical retailers are gradually understanding, instead of cutting their footsteps, and excavating "planning needs" with e -commerce, it is better to supply the "real -time demand" of offline.

With demand, the problem is mostly solved. As for the supply, China's developed manufacturing industry and industrial belts all over the world have "nourished" the e -commerce platform and maintained the survival of hundreds of thousands or millions of physical stores.

According to data from the National Bureau of Statistics, in 2020, my country has 30,000 supermarkets, 35,000 convenience stores and more than 5,700 department stores. In 2002, the national supermarket just exceeded 10,000, there were less than 3,400 convenience stores, and only more than 1,500 department stores.

It is the rich local supply offline, which provides soil for the development of instant retail. The number of physical stores has increased by 10 times, which means that the local supply has increased by 10 times, and the products that consumers can choose are increased by 10 times. Commodities meet the daily needs of consumers, coupled with instant delivery capabilities, real -time retail is prosperous.

With the acceleration of urbanization, more and more consumers will go through real -time retail shopping, and physical merchants will also obtain market growth. The most local supply and the most mature model of the local supply will undoubtedly become the biggest beneficiary in this wave of waves. For the first time, it will really enjoy the dividend of the digital economy.

Looking back at the thirty years of China's business super development, from consumption upgrades, to channel changes, and then to the format, many things have changed. But there are also many constant. We can get at least three conclusions:

First, the most vitality format in the future must be regional and convenient.

We always say "full food", what exactly is abundant? For the Chinese 40 years ago, more grain stamps are enough; for the Chinese 20 years ago, it is not affordable by the Chinese tellers in the state -owned shopping malls. For the current Chinese, e -commerce You can buy anything on the platform, but there is always "not enough".

Because there are some things, it is equivalent to no late delivery. E -commerce is so developed, accounting for only 25%of the total zero of the company. Unable to penetrate, in addition to consumption such as cars, it is fresh and pharmaceutical consumption. Convenience stores and community fresh stores have become one of the few offline formats that are still growing in recent years, because they are at the bottom and convenient. From January to July this year, the transaction volume of Meituan's supermarkets and convenience stores increased by 54%, of which couples increased by 110%. The manager of a Meiyijia store in Minhang District, Shanghai said that during the Shanghai epidemic, the daily order volume of the store had risen by up to 10 times. About 4,000 stores in Rosen China settled in Meituan, bringing 10%of the sales increase to physical stores.

The Chinese consumption is becoming more and more free and flexible, which is also part of "full supply".

Second, the Chinese people have just begun to enjoy digital dividends in the past two decades.

E -commerce has greatly changed the Chinese consumption method. We have witnessed the rise of too many "100 million yuan clubs", and we have all over the wool on Pinduoduo, but rarely heard which physical stores have benefited from e -commerce. The keen brand can eat the dividends of any era, and witty consumers can take advantage of any channels. Only the Shang Charian flow is getting less and less, and it is left by the times.

Brand sales are getting higher and higher, and store business is getting worse. But if the store instead of the brand settled in the online platform, everything is different. If you want what you want for 30 minutes, you can get it from the e -commerce store from e -commerce, order online, take the order to pick up the order in the store, and the physical store will slowly have more. Most possibilities.

According to data from the China Chain Management Association, 80 % of supermarket sales in 2021 increased year -on -year. The "online sales" of the supermarket here are not sales of e -commerce, but local real -time retail. In the second quarter of this year, Wal -Mart's Chinese e -commerce accounted for 40%of the overall sales, and the "e -commerce" here was that it had reached home business.

This is the first step in the rejuvenation of the supermarket of the store through instant retail, but to add store orders through instant retail.

Third, only when the supermarket can save itself, the value of the local supply is time to return.

Everyone envy Doraemon, everything. "Whatever you want, just get it immediately." This consumer's inherent needs. Thirty years ago, it was a luxury, but now it is not far away.

In the past thirty years, the appearance of Chinese businessmen with the "state -owned shopping malls" revolutionaries have appeared, awakening the Chinese consumer awareness. Later, the e -commerce platform "stubborn traffic to make the entity" and defeated the supermarket with a larger scale. Even if it is online, the supermarket is facing more flexible business competition such as convenience stores and fresh supermarkets. The needs of consumers began to shift from "more" to "fast".

For many years and offline games, the supermarket has finally discovered that it cannot use its own shortcomings, which is better than others. Local supply is the key to maintaining growth in convenience stores, and it is also the destiny of physical retail. There are many local brands in China, and several times the brand's physical stores. The local people's district, which was prosperous in the past, should also return to consumers' pursuit of certainty.

Nowadays, the supermarket and convenience stores have stepped into the same river and began to rebuild the disappearing "near", selling goods to the surrounding consumers. Instant retail needs to be supplied, physical stores need to be delivered. After more than two decades of China's digital retail, online and offline accidents were connected together in a way of lip and teeth.

【Reference Information】

[1] "Carrefour Happy China" China Economic Press, Wu Yan, edited by Wu Yan

[2] "Guangzhou Cultural History Seventy -first Series", editor -in -chief of Guangzhou Publishing House Li Qishian

[3] "Investigation of" Investigation of Friendship "behind" Friendship ", the Investigation of Shanghai Friendship Store in the planned economy" and teaching Liu Xiaochen

[4] "Carrefour, the price behind the" Liberation Order "21st Century Economic Herald Guo Li

[5] "The Road to Fusion of O2O, Yintai, and Meiyijia" news is deep in Zhang Liquan

[6] "Sharing New Retail, Retail Innovation Path in the era of consumption upgrade" China Commercial Publishing House Zhou Gaoyun

[7] "Statistics Report on the Thirteenth China Internet Development Status" China Internet Information Center

[8] "No rice food oil promotion 100,000 people" support "Wal -Mart" Shanghai Youth Daily

http://finance.sina.com.cn/roll/20050729/0912238269.shtml

[9] "Traditional Supermarket's own e -commerce AB Face" Beijing Commercial Daily

http://industry.people.com.cn/n1/2018/0815/c413883-30228970.html

[10] "Carrefour is an e -commerce, the old driver of Wal -Mart gives the previous car? 》 Cat Ear Tech

https://www.huxiu.com/article/172370.html

[11] "Double 11" Shopping Carnival Ten Anniversary, Starting from Creative to Global Grand Festival "People's Daily Overseas Edition

https://baijiahao.baidu.com/s?id=1616326972060898126&WFR=spiDer&FOR=pc

[12] "40 years of customs stores, annexed the No. 1 store and the Wal -Mart, which joined JD.com, still ate new retail into poison." Commercial Street Discovery HTTPS://baijiahao.baidu.com/s?id=1678182646666071&WFR=SPIDER&FOR = PC

[13] "Wal -Mart's layout community to home," home "sales have increased by 4 times year -on -year"

https://www.prnasia.com/story/273237-1.shtml

[14] "Accelerating Digitalization, Supermarket Giants Intersection" Home Business "" Beijing News

https://www.sohu.com/a/452440606_114988

[15] "" Everything to Home "is heated and instant retail, and the new format shows the new economic potential" People's Daily Online

https://baijiahao.baidu.com/s?id=174067275598273176&WFR=spiDer&FOR=pc

[16] "Meiyica online order growth rate exceeds 100%for three consecutive years, and instant retail helps to grow rapidly in physical stores"

http://client.sina.cn/news/2022-08-15/detail-imizirav8287809.d.html

[17] "General Manager of Rosen China Headquarters: Instant retail brings new increments to physical stores, online sales account for about 10%" Beijing Commercial Daily

https://www.btnews.com.cn/2022/0811/447446.shtml

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