A foreign martial arts school advertises, Shaolin martial arts' signature cannot collapse

According to surging news reports, recently, Peng Feilong, founder and principal of Yitu School, Suqian City, Jiangsu Province, received a letter of "very inexplicable" in his opinion. The letter from the highway company said that the school was in Henan in Henan Zheng Shao's two advertising sites bought at the high speed, and "public opinion caused by advertising content caused a serious negative effect on Dengfeng City", which requires demolition within 3 days. Earlier, the WeChat public account "Dengfeng Forum" posted: "Jiangsu Martial Arts School came to enroll at the foot of my young and young?" prestige".

In fact, this matter is not complicated. It is not big or small. It is nothing more than a martial arts school in a foreign country to recruit students on the Shaolin site and cause a fierce rebound. "I came to recruit students under the feet of my Shaolin." As I said, people who played guns in the field dared to run to Shaolin, who was "Wulin Supreme" to grab business. It is about face and business, which is unbearable, and they must go fast -similar drama. In the eyes of those who watched more martial arts, it seems to be a thing.

Maybe someone will think that the martial arts school in Suqian, Jiangsu, is in the advertisement of Dengfeng in itself. Whether local tolerance or tolerance will produce advertising effects, it is a winner. In fact, as soon as the incident came out, Suqian's martial arts school has gained exposure. From the perspective of commercial marketing, it is not a failure.

However, although these "calculations" are not fully incomprehensible, it is obviously questionable to terminate the contract and expel customers at will.

The advertisers can only decide whether the advertisements issued by the sales or services for the sale of goods or services can only be ruled in accordance with the law. The advertisers are responsible for the authenticity of the advertising content, while the industrial and commercial administration department is responsible for supervision and management. At present, the advertisement of Jiangsu Martial Arts School has been withdrawn, but it is issued by the Zhengzhou Shaoxin Branch of Henan and Ding Expressway, which is inevitable whether it is appropriate to publish the subject. Not to mention whether the company has the ability to judge, even if there is such ability, there is no right to make a ruling that removes the advertising position.

In addition, the expression of the so -called "serious negative effects" of the letter is vague. Generally speaking, "negative effects" can be divided into two categories. First, the actual and expected economic losses, such as the loss of the local martial arts, and so on; the first is the loss of reputation, such as the reputation of Shaolin martial arts because of others because of others "Come on the door" and damage and so on. At least from the current point of view, it is difficult to have evidence to determine that the arrival of Jiangsu martial arts school has been damaged. On the contrary, the reason why foreign martial arts schools see Dengfeng and spend a lot of time coming here to advertise.

Even from an economic perspective, it is possible for people to have a prosperous business. Foreigners are willing to come to Henan to Dengfeng, and the local area can be regulated by strict access to the local area, but all measures must comply with legal norms. A martial arts school advertised, and the sky could not fall.

Like any technical learning of martial arts, it is possible to improve only collision, confrontation, communication, and interaction. If you are always used to closing your door and eating a unique business, even if this business is now okay, it is destined to be difficult to last.

Text/Si Yuan

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