The ideal car releases L9, the starting price is 459,800 yuan

The ideal car released a new car ideal L9 last night, with a starting price of 459,800 yuan.

The ideal car is a relatively restrained company in new energy vehicle companies. As of now, there are two cars. The first model is the ideal ONE, and the second model is the ideal L9.

The starting price of the ideal ONE is 349,800 yuan, which is 110,000 yuan less than the ideal L9.

According to the normal logic, the ideal can be reduced after the first car realizes mass production. The cost of the car can be reduced. The second car will launch more cars of the audience. The price should be right. The sales volume is the hardship.

What I didn't expect was that the ideal car chose to oppose the direction and made a higher -end SUV. The starting price can buy about two Tesla Model 3. Many netizens have expressed some doubts about this price. After all, the price is too high to be too high. It's right.

Some netizens said that if I have 500,000, I will give priority to BMW.

The ideal car will not care about this view of netizens, because the founder Li wants to think that his car is so much money. Li Xiang once said that the ideal L9 is the best home flagship SUV within 5 million.

Let's not say that Li Xiang's sentence has violated the advertising method, and the spirit of this sentence is enough. 500,000 cars dared to say that there was no opponent within 5 million, and Bentley had to close his mouth.

One said that the function of the ideal L9 is basically what you can think of. It is the most complete car in the SUV field.

However, complete functions do not mean that they are good. These are two concepts. The specifics need the market to verify through sales and word of mouth.

In fact, in addition to ideal, Weilai, Xiaopeng, BYD, etc. have all launched or planned to launch more than 300,000 yuan models to directly locate the mid -to -high -end.

Why does the domestic new energy vehicle field feel more and more expensive?

If you only look at the new energy vehicle itself, you will feel that these domestic new energy vehicles are a bit floating. But if you combine the development of domestic new energy vehicles with the development of domestic smartphones, you will feel that there are many similarities between the two.

First, low -end new energy vehicles have no profit space. Through the brand of Redmi mobile phones, Xiaomi instantly cleared the low -end smartphone market. The former cottage mobile phones have almost reached the point of extinction. Only Huawei, OPPO, vivo and other companies will strategically launch some low -end smart phones to respond to the rapid expansion of Redmi. From the perspective of sales, the sales volume of Redmi mobile phones is really good, but from the perspective of the profit sheet, it is very pitiful, far less than that of Apple mobile phones. New energy vehicles are also facing such problems. If the development of low -end new energy vehicles will face no profit, but the research and development costs of new energy vehicles are sky -high, and there are contradictions between the two.

In recent years, whether it is Xiaomi, Huawei, OPPO, and vivo have begun to develop in the direction of high -end machines. All configurations can be topped, and the price is above 4,000 yuan, which is not much lower than Apple. Since the beginning of making high -end machines, Xiaomi's net profit has also performed well.

Domestic new energy vehicle companies are likely to learn lessons from the smart machine market and cut in directly from the mid -to -high -end. As long as the company sells a car, there is a profit of a car.

For example, assuming selling a new energy vehicle of about 100,000, the gross profit is only 10,000 yuan, and the profit of 500,000 new energy vehicles has a profit of 200,000 yuan, which means that only one high -end vehicle needs It is equivalent to selling 20 ordinary new energy vehicles.

Second, consumers are more tolerant of domestic and more expensive facts. Whether it is a smart phone or a new energy vehicle, my country already has a relatively mature industrial chain. Domestic things are not necessarily much worse than foreign things.

For the simplest example, you spend 4,000 yuan to buy a smart phone use effect with you 6,000 yuan to buy an apple. Because high -end domestic machines are also very smooth, they will not feel obvious stuttering in the previous two years. The strongest advantages of these Apple are approaching by domestic machines.

In the same way, the experience effect of 500,000 new energy vehicles in China is not worse than the experience of 800,000 luxury cars abroad. As long as it can meet the needs of consumers, it is possible to place an order.

Chinese people are already very tolerant of domestic prices. As long as the products are good enough, many people will be willing to try.

Third, the competition of new energy vehicles is not as great as expected. As long as the competition in an industry is fierce enough, few people can enjoy the profit of the industry alone. At present, my country's new energy vehicle market seems to be very competitive. There are many brands. In fact, many brands are determining users in their own fields and do not disturb each other. Taking the ideal car as an example, he aimed at the field of medium and large SUVs, focusing on the R & D and production of SUVs. At present, only Weilai, who can grab the market with the ideal market. However, Weilai Automobile follows the pure electric route, and the ideal car follows the extended route. In a more segmented market, the two companies are still different.

If you have 500,000, will you buy a domestic new energy vehicle?

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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