Talking about the new economy 丨 Lin Jiawen: Disney sells about 35%of the consumer goods market in the Chinese consumer goods market. From the online future, the online business will be added.

Cover news reporter Zhang Yuexi

A few days ago, the Disney China 2023 Consumer Products Department was launched. Lin Jiawen, senior vice president and general manager of the Greater China and South Korea's Greater China and South Korea, said in an interview with the cover news after the meeting that under the epidemic, in terms of consumer goods business, categories such as toys and home furnishings exceeded expectations. At the same time, he revealed that Disney's e -commerce business showed a growth trend.

According to incomplete data, about 35%of Disney's consumer goods sales in the Chinese market come from online. Earlier this year, Disney's official flagship store settled in a short video platform. Will there be rely on online channels in the future? Lin Jiawen revealed that the future online business will be increased. "We noticed online business opportunities, especially under the epidemic, e -commerce platforms and social platforms played a great role. Earlier Disney opened its business on e -commerce platforms and short video platforms. It is a plan to interact with consumers through the creation and shooting short videos of the Disney character series, and it is also exploring various models that link consumers O2O. "Lin Jiawen introduced that at present, the official flagship store of the Shopdisney Disney has exceeded 1,000 more than 1,000 SKU, the sales performance of the e -commerce platform exceeds expectations.

The epidemic impact is objective and the rise of generations of Z. Has the consumer trends of domestic consumers in the past two years have changed? Lin Jiawen admits that research data shows that domestic consumers, especially consumers of generations Z, have become more personalized and attach importance to self and intuition. This coincides with the four major trends of the contemporary Chinese consumer market released this time. Data show that young consumers in the Chinese market prefer bright colors, bold pattern design, and also pay more attention to the environmental protection and sustainability of the product. The story behind the product. Because of this, the fashion industry that originally brought one of the greater pollution to the earth was also practicing the concept of environmental protection from design and manufacturing.

In addition, Lin Jiawen also mentioned a huge trend in the Chinese market. He said that in the past, clothing categories have been relatively large in the Chinese market. In the past two years, as young people have begun to like toys, the collection of collection has gradually become a new trend. Lin Jiawen predicts that in the future in the Chinese market, the toy industry will contain a lot of opportunities.

In the past year, Disney has held multiple offline activities in Chengdu. In the interview, Lin Jiawen also said that Chengdu is a very important city in the Chinese market. "Chengdu consumer groups or western consumer groups are not the same as other parts of China. They are very tolerant and willing to accept innovation. In the future, we will also promote more exciting offline landing activities in Chengdu." He previewed.

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