When you eat for a check, the shop is clearing the "Hiding Cat" | How much do you hope to return in Shanghai?

"China Economic Weekly" reporter Song Jie | Shanghai report

"Yesterday, my friend and I went to the mall to eat sushi. I ate half of the clerk." I came to check. 'I was scared to clear the whole room. . "On June 23, Mr. Li, a citizen, told the reporter of" China Economic Weekly ".

It turned out that although Shanghai has fully resumed work, the catering industry (except Jinshan, Fengxian, Chongming District) has not resumed dignitaries for the time being. Before it was closed for more than two months, it was difficult to persist until now, and he still couldn't eat "blood back". Faced with losses and high costs, some merchants played the ball and quietly "opened the goal" to treat guests.

On the other hand, after the unblocking, the needs of Shanghai citizens to eat for dinner were "blowouts". The reporter visited many business districts and found that some consumers took the takeaway seats and some stood in the "outer" area of ​​the restaurant. They said that the weather is getting hotter, looking forward to eating early and being able to sit in a comfortable environment in the air conditioning room, which is called dinner.

On June 23, people in the mall standing for dinner. Photography: "China Economic Weekly" reporter Song Jie

On June 23, the Shanghai Commerce Commission held a special video symposium for catering enterprises to resume the industry to listen to the representatives of the first -tier catering company operator and the Municipal Catering Culinary Industry Association on the current catering industry resumed market and restoration of catering halls. Entrepreneurs have enforced issues such as 50 municipal governments, restoring catering and drinking as soon as possible, restoring catering and drinking as soon as possible, stabilizing corporate employee teams, and difficulty in the difficulty of the epidemic.

After a sincere conversation, entrepreneurs finally waited for good news. "Official announcement" of the Shanghai outbreak prevention and control work press conference held on June 26: From June 29, the eligible streets and towns will let the restaurants go in an orderly manner.

"The more you do, the more you lose!" Shanghai catering bosses couldn't wait

"Under the control of continuous epidemic, the enterprise has been underweight, and there is no normal revenue for more than 3 consecutive months. At present, although the business is resumed, the operating costs have increased sharply. Employees salary, platform commission, stores, stores, stores, stores Rental and other increasing increasing, the cash flow of the catering company is endangered, and has caused employees to unemployment. Although we are also doing take -out, the corporate rent and ⼈⼒ allocation are not matched according to the business model of the takeaway, so not only not, not only not Make money, and get more and more losing. We are waiting for the opening of the hall. "Pu Shishi, vice president of Shin Rongji, said this at the above symposium.

The shop cannot be eaten, only takeaway orders. Photography: "China Economic Weekly" reporter Song Jie

On June 23, a shopping mall in the center of Shanghai was at 12 noon, and citizens were waiting for takeaway. Photography: "China Economic Weekly" reporter Song Jie

Chen Zhongliang, chairman of Hongzi Chicken, revealed in the meeting, "Due to the months of epidemic control, corporate employees' income is not guaranteed. If you do not return to normal operations, the employee team will be lost. "

Xu Ling, deputy general manager of Apricon Tower Group on behalf of the old -fashioned dining group, said that except for companies such as Xinghua Building, Xinya, Xiao Shaoxing, Shen Dacheng and other companies participating in the anti -epidemic supply supply, most enterprises of the group have been fully stopped and operating income is zero. Make the company huge losses. On June 1st, the takeaway market actually exacerbated the burden on the enterprise. The main food companies were even more difficult, and the benefits were seriously upside down.

"At the beginning of the epidemic in 2020, social security implemented the measures for large-scale catering from February to June, and the measures exempt from small and medium-sized catering from February to December. This year is just a slowdown. I suggest whether it will be 4-5 this year. Under the serious situation of the Yue and Shanghai epidemic, it has increased a little bit of trouble. In addition, we are now restoring about 50%of sales, of which 40%of the sales through the takeaway platform (only 15%of the original part). In the case of takeaway, whether these takeaway platforms can be appropriately reduced to the deduction point in June, and it is difficult to overcome with the difficult catering companies. "Said Cai Hongjie, general manager of Wang Jiasha who spoke at the meeting.

The catering industry is a microcosm of social exchanges, market economy prosperity, and normal life. Wang Xiaodong, general manager of the shopkeeper store, said that takeaway revenue cannot support the normal operation of the enterprise. Soon, the company has been forced to close a store in Xintiandi, and 3.5 million yuan has invested in water. "Most of our stores are leased in private venues. If they do not get rental support, we will continue to close the store due to weak support. During the epidemic, we spend a lot of costs. The food has been left for nearly half, and if the food can not be opened in the back, it is estimated that there is another wave of departure. The loss of employees will bring us great difficulties to restart. "

The representative of the non -mid -center catering enterprise -Li Fang, the general manager of the college, said, "Our company is a combination of catering and tourist attractions. Guests enter the scenic spot at the same time. Therefore, the income is reduced, and employees will leave because they cannot guarantee family life. "

According to the data of Tianyan, the keyword "catering industry" was searched. There were 96,800 catering companies in Shanghai, of which the registered time within 1 year and 1-5 years was 16.78%and 45.37%, respectively. The ratio within 10,000 is 88.67%. It can be seen that many businesses in the catering industry are very "young" small and micro enterprises.

Zhao Gang, the general manager of Yuanzuo Catering, Shanghai Xiaowei Catering, mentioned the survival dilemma of small enterprises in the meeting. He said: "After 3 months of closed control, he thought that he could restore normal operations from June 1, but it was not allowed to eat food. Let's get trapped again. Old guests have lost, raw materials have increased prices, and rent reductions cannot be achieved. We really do n’t know how long it can be supported? There are a large number of small and micro -catering companies in Shanghai. Self -rescue creation conditions. "In the mall, busy takeaway staff. Photography: "China Economic Weekly" reporter Song Jie

Shanghai Municipal Commerce Commission: The "table length system" is encouraged to be gradually recovered

After listening to the above -mentioned enterprises, Lai Xiaoyi, a second -level inspector of the Shanghai Municipal Commerce Commission, said that the restoration of the food food is not only the strong desire for the industry, but also the common needs of the market and citizens consumers. To this end, the Commercial Commission is always paying attention and promotion. At the same time, the Catering Association has also wrote the guidance of the third version of the catering prevention and control work, and puts forward the requirements for the prevention work of the catering industry at all stages. Due to the fluctuations and complexity of this epidemic, and the particularity of the risk of catering consumption, the restoration of restaurants in the catering hall has been restricted, and we have reported to the municipal government specializing in the next month to restore the catering hall step by step. All preparations.

"At the most difficult time, we must maintain a constant force and danger into the opportunity to meet the difficulties. The 50 bailout policies issued by the Shanghai Municipal Government, of which there are still more support points for catering, including rent reduction and social security, social security, social security, social security In terms of slow payment, disinfecting subsidies, stabilizing posts, financing, etc., all districts will formulate implementation rules schemes. If there are any problems in the implementation process, it can be reflected to us through the association. The loss is made up. "Lai Xiaoyi said.

Shanghai citizens are eagerly looking forward to the "firework gas" of the catering industry return to photography at an early date: "China Economic Weekly" reporter Song Jie

On June 26, Lai Xiaoyi notified during the press conference of the Shanghai epidemic prevention and control work: Since June 29, there are no regions of risks in the area and there is no social epidemic in the past week. Dine. The specific areas of restoring the restaurant of the catering hall will be determined by the district governments to comprehensively evaluate the epidemic prevention and control situation.

The reporter noticed that in the Shanghai Municipal Commercial Commission to guide the Industry Association to release the "Guidelines for the Prevention and Control and Control and Control of the Municipal Catering Services Industry Reinstation of Commercial Essentials" (third edition), six key requirements for catering enterprises to carry out food companies. One is "encouraging the implementation of the long system of catering tables, and the meal time is generally in about 1.5 hours."

The Haiyin Research Institute believes that the Shanghai epidemic has been gradually controlled, but the impact is still continuing. In order to consolidate the results of the epidemic prevention and control, the catering hall was restricted, and the offline consumption has not yet ushered in the retaliated rebound after the resumption of the market, and the business operation still faces greater pressure. With reference to data from the previous period of Nanjing and Beijing's epidemic prevention and control, it may take about 3-5 months to complete the restoration of Shanghai catering consumption.

"If the food is released in an orderly manner, the revenue of catering companies can be restored to 50%-80%before the epidemic. First, in the offline food scene, the banquet accounts for about 80%of the catering revenue of star hotels, accounting for large-scale 4%-8%of the income of catering companies, considering the prevention and control of the epidemic, this part of consumption may still be restricted within a period of time after restoring the food. Second, residents' income and consumption willingness will also restrict catering consumption in the short term. The amount of expenditure affects the revenue of catering enterprises. Third, catering consumption related to tourism, business, film and entertainment, etc. also depends on the progress of the resumption of markets in related industries. "Haiyin Research Institute said in the article.

Responsible editor | Yang Lin

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