Optimum price and prohibiting price fraud regulations are implemented today!

Screenshot of the website of the State Administration of Market Supervision and Administration

The "Optical Bid Price and Prohibition of Price Fraud" issued by the General Administration of Market Supervision will be implemented on July 1. The "Regulations" clarify the seven typical price fraud behaviors that operators must not implement, including lied that the price of goods and services is priced for government prices or government guidance prices; Sales or provide services such as discount, reduction or price comparison; when selling goods or providing services, use deception, misleading language, text, numbers, pictures, or videos to mark prices and other price information; Perform or not fully fulfill the price commitment; do not indicate or significantly weaken the price conditions that are not good for consumers or other operators, to seduce consumers or other operators to trade with them; When the price, refuse to discount the price at the agreed.

The "Crown Price and Prohibition of Price Fraud" also clarifies the behavior that online trading operators must not implement, including the price marked on the home page or other prominent positions than the price marked on the details page; It is inconsistent with the scope and rules of actual promotion; other false or misunderstanding price marks and price promotion behaviors.

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