There are treasures in Zhejiang 丨 How much is the most "In" lakeside business district in Hangzhou in half a year?

Author:Zhejiang Daily Time:2022.07.11

Zhejiang News Client reporter Zhang Yuan Wang Yiqun Correspondent Yu Huifang

Editor's note: In order to implement a policy measure of the State Council's solid and stable economic package, Zhejiang has introduced 8 aspects and 38 stable economic policies. Through a series of ultra -conventional economy combination boxing, the business districts such as Hangzhou, Ningbo, Wenzhou, etc. have gradually become popular. Many of them have opened their first stores and new stores, injecting new vitality and motivation into the local business district. From today, the "Bao Zhelian" column launched a series of "Business District Observation" series of reports, taking you into the major business districts of our province to see how the newly settled "first shops" are "the first store", how can this summer be more " "Red fire".

"The heat of liquor and the cold collision of ice cream have a different taste. The faint scent of wine and the taste of ice cream, which is very special."

On July 9, a "Hang'er Wind" swept away. Moutai Ice Cream, which has been listed for more than a month, has officially landed in Hangzhou. Moutai Ice Cream National Sixth Flagship Store is located by the West Lake in Hangzhou. This is also the first shop in Moutai ice cream.

Lake Bin Pedestrian Street in West Lake is the most representative core business area of ​​Hangzhou. For the lakeside business district, which is positioned "fashion", it is undoubtedly the need for young people to understand the needs of young people. The first store and high -standard brands have continued to settle in, and continued to inject strong hearts into the economic recovery of the Hubin Commercial District. According to statistics, in the first half of this year, 45 first stores settled in the lakeside business district, of which 9 were nationwide and 20 in Zhejiang's first store, bringing a fresh blood to the business district. Hubin Commercial District is also called "the first store harvester" by netizens.

Among them, the clothing and catering industry is the main force settled in this round of settlement. The Mo Mo dim sum bureau opened in April this year started in Changsha and positioned the new Chinese snacks of Guofeng. Close to the store, the aroma of milk comes from the baked snacks.

In addition to the conventional hemp potato, puffs, cheese crispy, toast, peach crisp, and egg tarts, the Mo Mo dim sum bureau also tailored the "Hangzhou Limited Model" for Hangzhou, which sells empty at about four o'clock every day.

Net red snacks constantly tease the taste buds of young people. In April, he was committed to being the "Oriental Starbucks" Overlord Tea Girl, and also opened the first direct -operated store in Hangzhou at the In77 of the Hubin.

At 5 pm, a long line was lined up in front of the counter. Even if the working hours are more than 20 minutes from ordering to shipment. "So fly!" The clerk used these four words to describe the daily work status. "You can receive a thousand orders every day on the weekend, and about 6 or 700 orders on working days."

The new store represented by Moutai Ice Cream not only introduces brand new brands into the business district, but also brings a new way of business and consumer experience to better meet the needs of consumption upgrade. In 2018, Weilai opened the first center of the province to the Qintai IN77 Shopping Center in Hubin. In the months after the opening, someone lined up every weekend. According to reports, this store is "the only NIO House currently located in a world -class scenic spot." In their opinion, there are regions such as Zhongguancun, Shanghai Zhongguancun, Shanghai Lujiazui, and Guangzhou Pearl River New City.

The brand's agglomeration effect has also begun to appear. With the first Weilai Center in Zhejiang, a number of new energy vehicle brands such as ideal, zero running, Volkswagen, GAC, etc. will also settle in the Hubin Commercial District in the second half of this year.

"Affected by the epidemic this year, the progress of many first stores has been affected, but the enthusiasm of the brand's inspection and site selection is still high." Chen Hong, member of the Party Committee and Consumer Section Chief of the Consumer Section of the Shangcheng District Commercial Bureau of Hangzhou, said, the Internet Red and new energy vehicles are still the main force. Next, Shangcheng District will also combine the policies issued by Hangzhou to introduce more and higher -quality first stores within the jurisdiction to promote consumption steady and improved quality and lead the new style of quality consumption.

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