"Post -90s" return home for entrepreneurial youth: a network cable connects small town and the world

Xinhua News Agency, Lanzhou, June 14th. Question: "Post -90s" returning home to start a business youth: a network cable connects the small town and the world

Xinhua News Agency reporter Wen Jing and Wang Bo

The morning sun penetrated the clouds and sprinkled the foot of Qilian Mountain. At the peak sales season, Chen Junzhang got up early, planning sales plans, docking projects, arrangements for delivery ... He was too busy, but he was also happy.

Chen Junzhang (third from right) organized employees to meet the work arrangements for the new week. Xinhua News Agency reporter Wen Jing Jing

32 -year -old Chen Junzhang lives in Tianzhu Tibetan Autonomous County, Wuwei City, Gansu Province, Gansu Province. He lived here from an early age, and he was eager to get out of Dashan, so he chose Binhai City Dalian when he was in college. During college, he "touched the net" for the first time and tried to sell Gansu Chinese medicinal materials on the e -commerce platform.

E -commerce sales not only earned Chen Junzhang's "first bucket of gold", but also made him realize the commercial potential of "a network cable+special product". "There are a lot of good quality native products in my hometown, but they can't go out in the mountains by 'trapped'." After graduating from college, Chen Junzhang decided to return to his hometown to start a business: "Use the Internet to make the" wine incense "of his hometown products floating. '! "

In 2014, Chen Junzhang, who returned to his hometown, founded Gansu Golden Rural Commercial Electronic Business Technology Co., Ltd., attracting local talents of design, operation, planning, and sales to form a team of e -commerce teams. The team taps the characteristics of local agricultural products, carefully planned, spread and promoted, and used the e -commerce platform to allow the characteristic agricultural goods in Dashan to move towards the north and south of the river.

Tianzhi Baiya beef, Minqin honeydew, Longnan soil honey, Tianshui apples ... Without a few years, Chen Junzhang's e -commerce products almost include Gansu's famous specialty products.

In the company's e -commerce sales hall, various specialty agricultural products are displayed. Interviewee confidence

Chen Junzhang, who "loves toss", is not satisfied with simple sales. He puts his energy mainly on innovation and mining new products.

In 2017, Tianzhu began to introduce quinoa, which has now become scale. In the eyes of Chen Junzhang, this "export product" native to South America is not only a healthy food rich in high -protein, but also swaying quinoa flowers. The mature quinoa flower field is like a palette, yellow, cyan, red, full of grains, and high ornamental value.

"Quinoa flowers look good, but the flowering period is short. How can we keep its beauty?" Chen Junzhang thought about it day and night. After reaching cooperation with a flower company in Yunnan, Chen Junzhang introduced eternal flower technology. In 2021, the quinoa eternal flowers created by the Golden Rural Commercial Company made a stunning appearance at the 10th China Flower Expo and won multiple awards.

The hanging decorations, chest flowers, and souvenirs made of dried flowers are welcomed by consumers and sold in the flower market. Up to now, quinoa Eternal Shenghua has brought nearly 7 million yuan in sales to the company, and its products have gone abroad and exported to South Korea, the Netherlands, Japan and other countries and regions.

Chen Junzhang and the company's team developed and created the eternal flower of the quinoa. Xinhua News Agency reporter Wen Jing Jing

Recently, Chen Junzhang is busy cooperating with the Kunming Institute of Botanicals of the Chinese Academy of Sciences, Lanzhou University of Technology, etc., hoping to solve the problem of dried quinoa flowers and seedlings through the development of packaging that can maintain humidity.

Under the drive and influence of Chen Junzhang, more and more back to the hometowns who understand technology and well -operated return to the countryside have been on the "C position" of rural rejuvenation. In order to provide young people with a broader employment and entrepreneurial stage, Tianzhu County focuses on university graduates, unlimited young people, small and micro network merchants and other groups. E -commerce incubation bases currently settle in 8 companies.

According to Zhang Zhiqiang, deputy director of the Tianzhu County Commerce Bureau, the return of "new farmers" and "e -commerce experts" will not only help optimize the county's rural industrial structure, but also activate local development potential.

A network cable, holding his hometown, leading to the world. In the past 10 years in the e -commerce industry, Chen Junzhang said that his greatest wish is to let the products of his hometown come out of the mountain and the world.

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