"Dating" becomes "paying money"?Love to talk about the APP product model to cause controversy, a male consumers recharge more than 1,700 yuan in two weeks

Shandong Business Daily · Sudao News reporter Ding Yifan

"Want to take off the order, love to talk." With this slogan, a stranger social app named love chat is rising rapidly, and the user size has exceeded 120 million. However, at the same time, the controversy also followed, especially the product model of this software. Some consumers complained to the newspaper and the black cat, questioning the platform induced consumption. In response, love chat said that the consumer did not encounter consumer or fraud. As we all know, in recent years, various social APPs have grown barbaric growth, the industry lacks standards, and the chaos is frequent. The apps like love chatting are both merchants and the first line of defense for consumer rights protection. In the future, how to effectively protect the legitimate rights and interests of platform users and ensure that users are not infringed, maybe it is the real path for the healthy development of social platforms.

Dating or "paying money"?

"It is necessary to recharge the chat in love." On August 10, consumer Xiaoming (pseudonym) complained to this newspaper and black cats. In the process of using the love chat app, he believed that this software induced men to induce men The situation of consumption, especially in the process of communicating with female users, will induce male users to chat consumption through some fixed words.

According to Xiaoming, when you log in to love to chat for the first time, many female users took the initiative to say hello to him. The words were probably "You handsome guy" "Know?" "Sleep?" And so on. At that time, as a single man, Xiaoming did not notice any abnormalities, but this kind of registration would be concerned, so that he experienced the feeling that he had never had it on other apps.

At this stage, Xiaoming hasn't noticed that chatting needs to spend money. Because it was a "female user" actively launching a chat, Xiaoming, who had just registered, did not need to pay. What Xiaoming did not expect was that as the number of chat objects continued to increase, he suddenly received a notification of the background, saying that the number of free messages had been used up.

From this stage, Xiaoming needs to pay for the chat. Although, as long as men and women pay attention to each other, chatting is free, but in Xiaoming's view, this is not a simple matter for users who really want to get off.

"Probably at this time, I started charging money in the love account and obtaining gold coins." Xiao Ming told Shandong Business Daily · Sudao News Network reporters that after recharge, he came into contact with more female users, but the more he talked, the more he felt wrong. Essence Because during the chat process, the other party will show that he is very interested in Xiaoming, but he does not pay attention.

Xiaoming said that women can get divided by women on the love chat platform. In his opinion, these female users may have undergone "talk" training. In the eyes of these female users, Xiaoming may not be the target of interested in interested, but they are the "tools" for them to get gold coins and make money.

As of Xiao Ming's stop consumption, he had recharged more than 1,700 yuan in love. Afterwards, Xiaoming believed that he was induced to consume and asked for a refund, but failed to succeed.

Regarding the situation of Xiaoming, the reporter responded to the reporter that the user registered the platform for dating services in 2020. The first recharge in July this year, the recharge continued for 2 weeks, and it was a small amount of recharge (mainly 8 yuan). Impulsively buying.

At the same time, during the use of the user, it interacted with hundreds of users. Compared with the offline dating efficiency, it was much more difficult to get off online and offline. It took time, and it was difficult to achieve the goal of taking off in just two weeks. The consumer consumed all the recharge gold coins during this period, and because it had not achieved the goal of getting off, it launched a black cat complaint on July 30.

"This user has long used platform dating services, and has not encountered consumer or fraudulent behaviors after investigation. We attach great importance to consumer user experience and actively communicate consumers. Accept our plan. "The staff said in the reply.

Love chat: The platform rules are "paid for the pursuit"

In fact, the product model of the APP has always been controversial in the outside world. At the same time, it is not just a love chat. Social software similar to the product model has been criticized by consumers.

In February of this year, the Economic Reference report said that on the one hand, this type of platform induces male users to recharge step by step, and on the other hand, it attracts a large number of female users to participate through the publicity of "chatting to make money".

According to this report, the reporter of the newspaper registered a female account with the help of others with the help of others, and the system immediately issued a relevant prompt that "to get cash" immediately. After 10 minutes of communication with a number of male users, the account received a points of points of about 10 yuan.

In this regard, APP responded to this newspaper that there was no situation of "female users and platforms divided".

The rule of the platform is to adopt the "pursuer paid" model. Men and women are equal, and there is no case where men pay. Similar to offline pursuits invite the other party to watch movies, eat and drink, gifts, gifts, etc., they all make the other party get some affordable behaviors through spending. Only when men chase more women in life, there will be free misunderstandings for boys to pay girls for free. If women actively initiate chat, they will also consume gold coins. The pursuit of obtaining points rewards is to allow users to express their sincerity through paying for the sincerity and help the other party to filter the junk advertising harassment.

"The distinction between men and women users in user equity can refer to the offline blind date scene. Usually, there are preferential trees for girls to protect the rights and interests of girls." According to love to talk about statistics, 20%of female users choose to pay for friends and make friends. And more than 50%of female users have replaced the chat points of the account with gold coins for dating and communication, not rewarding gifts and withdrawals. In order to further understand how Xiaoming's encounter should be dealt with, the reporter contacted Qiu Hongqi, a lawyer of Shandong Qianshun Law Firm.

"If consumers have evidence to prove that the chat target can get the platform's sharing, then this transaction is an unfair transaction." Qiu Hongqi told reporters that if female users on the chat platform can get money rewards, their behavior belongs to the composition of operators' behavior part.

In the face of this situation, Qiu Hongqi suggested that consumers complained to the local consumer association. If the Consumer Association fails to reach a settlement with the merchant, consumers can protect their rights through legal procedures according to law. However, Qiu Hongqi also said frankly that the situation similar to Xiaoming, the evidence on the chat software is concealed, is not a good definition. If there is no evidence, it is difficult to take legal procedures.

"This situation of Xiaoming should be a common phenomenon at present." Qiu Hongqi said that this situation is very common, so he suggested and called on consumers to be vigilant and beware of being deceived. Unfair trading behavior.

Correct social platform responsibility

As Qiu Hongqi said, in recent years, social APP has grown brutal growth, the industry lacks standards, and chaos is frequent.

According to the Chinese referee, I was sued by Ms. Shi to promote the promotion of Ms. Shi because of the photos of Ms. Shi without authorization. The court determined that the use of Ms. Shi's personal photos without permission to advertise for advertising, infringing Ms. Shi's right to portrait, and should bear the corresponding civil liability. In the end, the court ruled that the company compensated the ladies' mental damage to the consolation of 3,000 yuan.

In this regard, I responded to this newspaper in love and chat, saying that the dispute between Ms. Shi ’s portrait rights, from the early stages of the management of the advertising agency company, the advertising agency company that caused individual cooperation to use it. The material was not informed in the process, and the case has been properly handled and completed.

At present, Ai Liao has established a mature advertising agency management system, formulated a strict advertising material review system, and restricted cooperation and inaccurate the behavior of partners' use of illegal materials.

In terms of love, we also said that the current phenomenon of common Internet black and gray production phenomena of social security: such as robots, part -time chatrs, studios, etc. These are common social chaos in the industry. Love chat is also opposed and has been hitting.

Some analysts believe that, in addition to the majority of users looking at dating software rationally and improving the awareness of prevention, more importantly, compact platform responsibilities, increase supervision efforts, and effectively protect user rights.

In this regard, love chat told reporters that social software involves a lot of user sensitive information, and can support a variety of carriers such as text, pictures, audio, video for users to communicate. Illegal means to attract the flow, and then implement illegal and illegal.

"At present, Ai Liao has established a long -term communication mechanism with the public security, Internet information office, industry and commerce and other units. If the platform risk control mechanism has monitoring illegal and illegal acts involved in inducing fraud, piglets, robotic script, etc., we will related The clues were transferred to the relevant law enforcement departments and processed according to the instructions. "Ai Talk about the relevant staff.

On the whole, the status of social platforms in the social industry is very important. Especially for users on the platform, APPs similar to love chat are both merchants and the first line of defense for consumer rights protection. In the future, how to effectively protect the legitimate rights and interests of platform users and ensure that users are not infringed, maybe it is the real path for the healthy development of social platforms.

Shandong Commercial Daily · Sudao News Network Editor Zhang Lei Xue Xun Wang Zhizheng

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