Turn from "Selling" to "Professional and interesting people to buy you" live e -commerce to enter a new stage

"In the past year, Taobao live broadcast has continued to grow steadily. The live broadcast room with an annual transaction exceeds 25,000, with a transaction of more than 100%of the category of more than 100%." ​​This is held in Hangzhou on September 1st in Hangzhou. A set of data released at the 2022 Taobao Live Ceremony, Taobao Live 2.0 "New Content Age" was officially released on the same day.

It is understood that this is the first time that Taobao Tmall proposed the "from trading to consumption" strategy to disclose the specific implementation path of Tao's content. Specifically, the service Tao's 1 billion consumers are Taobao Live 2.0 fulcrum. The primary measure is to live in the field of live, visiting, searching, searching, good goods and other hand -to -store fields, as well as "Dagong Domains", opening a larger space for new traffic, helping merchants reach a wider range of extensive touches Consumer crowd.

Different from previous policies, Taobao Live 2.0 changed the flow distribution mechanism from the main indicators of transactions to dual indicators of transactions and content. The two -wheel drive growth path of growing grass to the transaction.

This time, four anchor policies, including the new pilot plan, the optical alliance, the super new coffee plan, and the source plan, will double the 2,000 account transactions. A stronger healthy ecology; introducing more new forces, including cultivating more than one million content accounts of more than one million fans, and incubating 500 benchmark accounts in the industry with 500 annual transactions.

It is reported that the next, Alibaba Taobao live broadcast will encourage outstanding content entrepreneurs to join, and then they will be fully supported by industry binding, commission incentives, and exclusive traffic. The relevant person in charge said: "In the past, many people's impression of e -commerce live broadcast was 'called selling'. We have clearly clarified the new value proposition of Taobao content, which is‘ professional and interesting people buy you to buy ’.”

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