The Sanxingdui site won the "Top Ten National IP of the Year 2021"

On September 3rd, the 2021 Ten National IP selection campaign hosted by the National Copyright Exchange Center's joint meeting was held in Yan'an, Shaanxi.

Comprehensive expert review opinions and online voting rankings, finally selected 16 national IPs and literature, film and television, and cultural blogs such as the 2021 National IP and Literature, Film and Television, and Cultural Bo, as well as special single prizes such as Weibo Popularity Award and Potential New Sound Award.

Ten CPC National IP Awards List (Picture of the official Weibo of the organizing committee)

Among them, the Sanxingdui site (Wenbo) and the Beijing Winter Olympic Games opening and closing ceremony (vision), Bingdun (cultural and creative), Chinese women's football (sports), "three body" (literature), Shenzhou 13 manned spacecraft (others) , "The World" (film and television), Anta (new domestic goods), Tanggong Night Banquet (audiovisual performance) and Danzhai Wanda Town (cultural tourism), together on the "Ten National IP".

The reasons for the awards of the Sanxingdui site are: "Sleeping for thousands of years, and the world is shocked." As Sanxingdui archeological excavation was "new" again after 35 years, Sanxingdui was fully out of circles and brushed the screen. From archeological blind boxes to games and movies, Sanxingdui uses fresh and interesting creativity and young and lively form to shorten the distance from the public. Use modern ways to show the charm of ancient cultural, and to "live" cultural relics through cultural and creative products, the Sanxingdui site is creating a super IP with Chinese and international images.

Ten CPC National IP Tropies (according to Figure Sanxingdui Museum)

Edit Li Jie

- END -