Tmall and Jingdong announced the new gameplay of double eleven, support small and medium -sized merchants to become consensus

Cover Journalist Lei Qiang

Double Eleven is approaching. On September 8th, the reporter learned that Tmall and JD.com successively announced the new gameplay of Double Eleven this year.

Tmall said that the "2022 Tmall Double 11 Global Carnival Season" will start pre -sale at 8 pm on October 24th, the first wave on October 31st, and the second wave on November 10th. The two -wave opening time of Double 11 will start at 8pm in advance.

According to insiders, this year's Double 11 Tmall will provide consumers with an unprecedented surprise and provide more assistance measures for the development of entrepreneurial development of young people and small and medium -sized enterprises.

In terms of Jingdong, the JD.com 11.11 Merchant Conference was held in the form of live broadcast, and the "Four New Measures" was officially released, that is, JD 11.11 will "recruit new merchants, establish new mechanisms, launch new services, and start new growth". In an uncertain environment, Help more small and medium -sized merchants open stores in Jingdong, and take multiple measures to bring sustainable growth to small and medium -sized merchants, driving more than 10 million people upstream and downstream of the industrial chain.

"JD.com Retail CEO Singeli Jun said:" In the second quarter of this year, the number of new merchants increased by 40%year -on -year. During the JD.com 11.11 period, we will continue to provide merchants with the opportunity to support the entire field of traffic, full -link growth services, and omni -channel business. We hope to achieve small and micro The number of newly settled in merchants exceeds 100%year -on -year, and sales increased by 100%year -on -year, and also brought richer high -quality products to consumers. "

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