Apple needs to re -examine the Chinese market | Xiaobai business concept

Apple is losing innovation, which is actually not a news. But if we see Apple from the external market, we will find that the ceiling that this global technology company may face is not only internal research and development, but also may occur in its most dependent Asia -Pacific market.

To this day, mobile phone enthusiasts are still obsessed with a great step for the iPhone4S to lead humans to mobile internet. Even if Apple has been in charge for nearly ten years, Cook still fails to become the spiritual leader of "fruit powder". Even the core circle of the "fruit powder" brand has slowly melted in the public market.

Cook apparently knows how to discover more business opportunities than the pursuit of the ultimate pursuit of the ultimate pursuit of the ultimate pursuit of the ultimate pursuit of the ultimate pursuit of the ultimate pursuit. However, in the process of these changes, the core "fruit powder" is also slowly lost. And whether a technology company's products can become phenomenal works are just whether the core user group maintains loyalty.

In addition, from the perspective of the price strategy, just two days before the release of the iPhone14, Huawei's Mate 50 new product release appeared on the hot search. Among them, the flagship model Huawei Mate50 RS, the pricing is close to 13,000 yuan. It points to the core hinterland of Apple in China: a high -end market.

Huawei once again attacked high -end, which proved that a change in Huawei's view is happening -the layers of the Chinese market's consumption power are further intensifying. As of 4:30 pm on September 7, the Huawei Mate50 RS, which was priced at nearly 13,000 yuan, reached nearly 300,000. But on Weibo, why did you change your mobile phone#但 但#Read more than 410 million times and the number of discussions exceeded 54,000. In the past three years, more and more post -90s and post -00s have learned to save money. In the past, they were the main force of changing mobile phones and the core user circle of the latest technology products.

And this time the newly released iPhone14 series, although the price has also been improved, from the perspective of the pricing strategy, compared with Huawei's "offensive", Apple's adjustment should be considered conservative.

In fact, it should be said that Cook should be regarded as one of the leaders of Chinese multinational companies who know the most. In March 2012, Cook's first visit to China after the CEO was officially served as CEO. Until 2019 before the new crown pneumonia epidemic occurred, Cook visited China 15 times, with an average of 2-3 times a year. From the point of view of its visit to China, basically, when the sales of Apple decline, the visit to China will become a strong needle for its tide.

But after three years, Cook may no longer be able to borrow the Chinese market as before.

In the three years when the epidemic of new coronary pneumonia continued, if you want to find the biggest trend of China's business world, "the rise of domestic goods" may not have any answers to doubt. The pursuit of the Guo Chao brand in generation Z can not only create Hongxingerk's "wild consumption" miracle in the first time, but also can hold Anta on the altar of Ali and Nike China; Rui Xing and Manner are really challenging Starbuck The share of the share, as for Apple's old opponent Huawei, has no idea. In contrast, many consumer electronics multinational companies are defeating China, which is an indisputable fact.

From the perspective of the supply chain, the news that the Apple production line has been continuously transferred to Southeast Asia in the past three years has also explained to a certain extent. Compared with the Chinese market, it is more worried about losing Apple in the Chinese market. "Apple Chain" may face many uncertainty risks in the future.

All changes are pointing to the same conclusion: For Apple, this is a new Chinese market that needs to compete for stocks rather than having a huge blue ocean.

The latest data released by Countpoint Research show that in the second quarter, China's high -end smartphone sales decreased by 10%year -on -year. The overall sales volume of the entire mobile phone market in China has decreased by 14%, the largest decline in the past ten years.

Of course, to this day, Apple still firmly occupies the high -end position of the mobile phone market. Just the latest iPhone14, whether it can maintain an advantage in the face of more local competitors who understand the Chinese market and continue Apple's glorious record in China in the past.

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