Beijing Consumers Association: More than 60 % of the respondents said that they had experienced "killing" experience by big data

China News Service, September 9th. The website of the Beijing Consumer Association issued a survey report on the issue of big data "Killing". He has experienced the experience of being "killed" by big data.

Interviewees encountered big data "killing" when shopping online, followed by online travel and takeaway consumption. The survey results show that more than 50%(54.89%) respondents said that they had encountered big data "killing" in the process of online shopping, and more than half (50.04%) interviewees said that they had encountered big data in online travel consumption. ", Exceeded 40%(41.94%) respondents said that they had encountered big data" Killing "in takeaway consumption.

In addition, some interviewees said that they had encountered big data "killing" problems during the consumption of the taxi category (29.04%), the ticket category (20.68%), and the video (11.29%) consumption. This shows that interviewees believe that the problem of "killing" of big data is mainly concentrated in consumer fields such as online shopping, online tourism, and online takeaway.

More than 60 % of the respondents believe that big data "killing" is currently mainly reflected in different users to enjoy different discounts or discounts. The survey results show that over 60%(61.21%) interviewees believe that big data "killing" is mainly reflected in different users to enjoy different discounts or discounts, more than 40%(45.76%) interviewees believe that it is reflected in multiple views after multiple views. The price rose automatically, more than 30%(36.92%) respondents believed that the price of different users was different at the same time, and more than 20%(26.69%) interviewees believed that it only provided goods or services that conform to the characteristics of the user.

In addition, for the phenomenon of consumption on a platform at the same time, there are more than 80%(83.95%) interviewees that the results of discounts or coupons are unfair, more than 70%(76.07%) interviewees It is believed that the discount or coupon rules are not transparent. It can be seen that most interviewees believe that big data "killing" is mainly reflected in different users to enjoy different discounts or discounts. Most interviewees believe that the results of current discounts or coupons are unfair and the rules are not transparent. Both have something to do with big data "killing".

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