What's wrong with well -known platforms?The people of Shanghai headquarters went to the building, and they had been arrears for a long time.

Speaking of wharfs

Many netizens who love shopping are no stranger to

As a well -known online shopping platform

Yangtfer Wharf is characterized by various Haitao products

According to the previous advertising introduction

"Buyers are all over the world"

Buyers publish product and live information in real time

If you are interested, you can pay the deposit directly to buy

With such a business model

When the wharf started when Haitao just started the fire

Occupied the market

But recently, many businesses on the platform ask for help

Call your own payment

Long -term arrears of payment by the platform

The amount ranges from tens of thousands to hundreds of thousands

The founder and CEO of Yangtfer Pier

I also publicly developed not long ago

Called this 12 -year -old company

Currently encountering major challenges

Many people come to the house to ask for arrears

Buyer Mr. Chen said

The platform owes him 400,000 yuan in payment and deposit

In the past month

To recover the payment

He went to Shanghai headquarters many times

The buyer Mr. Liu was also owed to the payment

He said that because the platform pulled him black

He can only come to Shanghai Headquarters to ask for drag money

And I should have rest in the bed

Another buyer Mr. Chen said

Starting from July last year

More than 100,000 payment in the account cannot be withdrawn

People from Shanghai headquarters go to the building

Wharf is located in Jing'an District

Headquarters

People are currently going

The notice displayed by the property party

Ocean wharf has long arrears rent and other expenses

Wharf Wharf was founded in 2010

Seven rounds of financing

The total amount is 1.08 billion yuan

Peak

Once with over 80,000 certification buyers

Covering 83 countries around the world

The number of products available daily more than 800,000 pieces

But last year

Under multiple factors intertwined

The company's business goes to life and death

February this year

The wharf was complained by multiple buyers

Encounter a drag

The company owed 200 million starters: seeking mergers and acquisitions

August 23 this year

Zeng Bibo, the founder of Yangtfer Wharf

Posted a public letter

It means that the company is facing difficulties

But it will continue to operate

Hope to get the trust support of the buyer

On August 31, Zeng Bibo held an online meeting with some shareholders and buyers, revealing that the scale of the wharf's arrears of the payment was 200 million, and there were 38 million margins. Buyers who are still running.

Zeng Bibo said: Our old orders on all seller platforms before May 1st and the settlement of the payment of historical orders are currently suspended. Because the sellers who are operating can bring profits to the Western Pier, I can find the capital to bet on capital. Our money is used to develop business, not to wipe the buttocks.

A week ago

When the buyer contacted Zeng Bibo again

The other party said

Seeking the acquisition of the funder for mergers

"I am looking for a merger now

Sell ​​the foreign pier

See if there are any employers who can pay this debt "

Why does the wharf do here?

In 2020, Ocean Pier has proposed the "Hundred Cities and Thousand Stores" plan in its own "Ten Anniversary Global Conference" to open 1,000 offline stores in 100 cities within three years, covering 2 to 300 million third -tier cities emerging consumer groups Essence

In addition, Zeng Bibo shouted at the press conference, "It has been difficult in the past ten years, but we live well."

However, the good times did not last long. Only 2 years after the closure of the cross -border e -commerce platform closed down and the upsurge of mergers and acquisitions, the Ocean Pier could not support it, and came to the edge of the "death" again.

There are many reasons, but there are only three main reasons.

One is that the times have changed, and the buyer mode is no longer applicable.

The prototype of the buyer can be understood as when an acquaintance goes abroad, you ask him to help buy a few things. When the demand for overseas purchases gradually increases, these full -time purchasing agents are called "buyers", and professional cross -border e -commerce platforms have gradually appeared. In the early days of the establishment of Wharf Wharf, the domestic e -commerce market has made good development and has a mature business model. However, cross -border e -commerce, Haitao and other overseas e -commerce models still have no business model at all.

Since its establishment, the C2C model of the buyer has adhered to the C2C model of overseas buyers directly with domestic consumers, simplifying consumers' tedious Haitao steps, so it is sought after by Big waves.

But the times are changing, buyers with extremely unstable quality of goods are gradually being eliminated.

The second is that the word of mouth collapses, and the fake sales of buyers are difficult to curb.

The main products of the wharf are luxury bags, cosmetics, niche tide brands, clothing and shoes, etc., all of which are non -standard products, that is, products without uniform market cognitive standards.

Based on platform buyers -made models, tens of thousands of buyers are naturally mixed with fish and dragons. The most unavoidable of which is the true and false issues of goods. In the past, because of authenticity, the wharf has been complained by many consumers.

The foreign pier platform has also thought about the method of response. In 2020, the "platform identification" service was launched by the Western Pier. If the consumer needs to be identified after shopping, the goods can be sent to the Wharf Terminal to identify the service center. The inspection process, if the product is genuine, will also give the product the only digital certificate to ensure the traceability information of consumers to check the product.

But in front of the facts, there is no way to regain the collapsed word of mouth.

Third, trust is gone.

The Shanghai Communications Authority notified a group of problems with problems in June 2021. Among them, there are foreign terminals. The problems are illegally collecting personal information.

On the whole, the giants of the domestic e -commerce platform are all comprehensive platforms. After all, you can buy, drink, use, and play in a software. Move worry.

Moreover, even today, even the way of comprehensive platforms is not as smooth as a few years ago, and vertical e -commerce has no need to say more.

According to the data of Ai Media Consultation, the market share of Ocean Pier in Q1 in 2017 reached 26.3%, and in the "2021 Global and Chinese Cross -border E -commerce Operation Data and Typical Enterprise Analysis Research Report" released by Ai Media Consultation The accounting is only 5.5%.

Have you used the ocean pier? Is it still "Haitao" now? Leave a message!

This article comprehensive self: Look at the news Knews related authors: Wu Yan, Jiang Wenyue WeChat editor: Miss Pi School Division: SYL CP

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