Industry | Lotte City Cultural Travel Yuan Cosmic IP Release and Mita City 1933 Shanghai Yuan Cosmic Cultural Tourism Technology Exhibition Ceremony was successfully held

In order to realize the city's "digital and real -world twins", build "Yuanshi Cultural Tourism Technology", in response to the "Shanghai Cultivation" New Circuit Action Plan for the Cultivation of the "Cultivation of the" Cultivation "released by the Shanghai Municipal People's Government on July 8th. The opening ceremony of the "Mitch City Cultural Traveling Universe IP Release and Mitch City 1933 Shanghai Yuan Cultural Tourism Science and Technology Exhibition" jointly organized by Shanghai Old Fairfang and Lu Shu Technology was held in Shanghai on September 13.

The event was composed of the time and space exhibition visits, the IP release of the Macin City Cultural Brigade, the opening of the Casta City 1933, Introduction to the Castle Castle Cosmic Corporation, and the guest speech. Dai Bin, Dean of the China Tourism Research Institute, gave a video of the event. Cheng Feng, general manager of Shanghai Xinhui Culture and Entertainment Group, and He Zengqiang, Chairman of Shanghai Creative Industry Center, attended the event and delivered a speech on the spot.

In response to Shanghai's "Fourteenth Five -Year Plan" plan, Lota City 1933 was smoothly sailing

On December 30, 2021, Shanghai released the "14th Five -Year Plan" of the "Development of the Electronic Information Industry in Shanghai", which is the first time in the country to write the "Yuan Universe" into the 14th Five -Year Plan of the local industry.

On July 8, 2022, Shanghai released the "Shanghai Cultivation of the New Circuit" New Circuit Action Plan (2022-2025) ", which clarified that the target of the relevant industry scale of the Yuan universe in 2025 achieved 350 billion yuan, and Shanghai will continue to promote it Construction of "Yuan Universe" Industrial Park.

In response to the Shanghai Municipal Government's Yuan -Universe Industry Action Plan, after careful preparation, with the joint efforts and support of all parties, the Lota City, which is located in the heavenly and located, is positioned in technology, industry and experience. set sail.

Create the innovation

Lota City is the future world IP of the World Journal Travel. The worldview is set in the post -earth era. In the context of developing space civilization, human destiny community build an ideal homeland.

The first offline real -life space of Mita City is located in Shanghai 1933 Old Place, which is located in the core area of ​​North Bund, Hongkou District, Shanghai. It was designed by British designers. It was built in 1933. It is a national key cultural relics protection unit. It was once the Far East The largest slaughtering field is of great significance in the history of the world's industrial architecture, and it has a very high architectural aesthetic value and the foundation of IP.

As Shanghai's first immersive scenic spot, Mita City 1933 deeply integrated the bottom of the rectangular cosmic technology, interactive terminal technology and digital content, and empowers the centennial historical architectural building of Shanghai Old Field Fang through the digital economy. , Entertainment, lifestyle and other multi -dimensional indulgence experiences, based on the "post -earth era" human interstellar migration as the background of the world view, conveying the value -oriented value orientation of scientific and technological development and environmental protection to the public. The combination of the innovation of the cultural tourism field scene with technological innovation will be combined to create the "New Business Card of the Shanghai Yuan Cosmic Cultural Tourism Economy".

The three major exhibition areas help build the highland of the technology industry in the universe

The opening ceremony of the Shanghai Yuan Cosmic Cultural Tourism Science and Technology Exhibition and the opening ceremony of the 1933 of Mita City was held at the same time. The scale of this exhibition reaches 3,000 square meters, and sets up the three major exhibition areas of the "Yuan Universe Future Interactive Exhibition Area", "Yuan Universe Future Science and Technology Zone" and "Yuan Universe Future Life Experience Area". The realistic space of the brigade integrates technology and experience.

According to Cheng Xiaoyu, a curator of the Castle Cosmic Science and Technology Series, the Casta City Yuan Cosmic Series Science and Technology Exhibition will comply with the development trend of the digital economy and the actual needs of the industry, and integrate the relevant ecological enterprises, supply chain, etc. The layout of the new economy track continues to provide learning theory for the digital transformation of traditional cultural tourism enterprises and the platform for technical support, to provide local and foreign tourists with a novel and unique Yuan cosmic cultural experience, helping Shanghai to build a highland of China's Yuan universe industry.

Regarding the opening of the Guta City 1933 and the held at the Yuan Solid Cultural Tourism Science and Technology Exhibition, Yang Ge, a partner of Shiji Cultural Tourism, said that the Yuan universe is the science and technology strategy highland of the digital economy era. It is rising strong, using the openness and creative characteristics of the Yuan universe, the cultural tourism industry can provide consumers with a better experience. According to the integration of science and technology, industry, and experience in the Shijiwen Travel Industry, with the core of the Yuan universe technology as the core, the output of complete solutions will continue to accelerate the exploration and scene mining of the relevant market -related markets, and the use of the Yuan Cosmic Technology Culture and Culture Empower the local cultural tourism market.

Responsible editor: Gou Xiaoqing

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