The new economy see 丨 drone delivery, takeaway brother apply for the iPhone 14 to sell on the platform for various platforms?丨 See the cover every day

Cover reporter Zhang Yuexi Leiqiang

On September 16, the Apple iPhone 14 series products were sold as scheduled. At more than 8 o'clock in the morning, Mr. Li, who lives in Shenzhen, experienced a service from the iPhone 14 by the Meituan drone. It is reported that this year Meituan continued to cooperate with the Apple to sell new iPhone with Apple, which has entered the platform. On the other side, JD.com announced earlier that at 8 pm on September 9th, JD.com arrived at home, and the hourly purchased to start new pre -sale, and cooperated with Apple to authorize dealers to expand its stock to ensure that the pre -sale order after sale is as soon as the fastest hour level at the hour level. Speed ​​delivery.

In order to deliver the goods faster, major platforms have competed.

The reporter learned that Meituan enabled drones to participate in the first distribution of new products this year. The first iPhone 14 order distribution only took 5 minutes and 56 seconds. The relevant person in charge of the platform revealed that in the future, some Apple authorized stores in Shenzhen will normalize the delivery of drones. At that time, users can experience the "3 km and 15 minutes" services.

▲ The user receives the iPhone 14 of the drone distribution

In recent years, with the rise of instant retail, users' instant consumption habits have developed, "takeaway buy everything" has become a new choice for more and more users, and buying mobile phones is no exception. Data show that from January to August this year, the sales of Apple products on the Meituan increased by 437%year -on -year, and iPhone sales increased by 850%year -on -year.

At the same time, Meituan UAVs have normalized meals, tea, coffee and other categories in Shenzhen for nearly two years. This year's iPhone14 series of products was launched for the first time when the platform was launched to participate in the distribution. The route involved in the distribution was one of the 11 normal trial operation routes for its landing. Relevant person in charge said that the value of drones is to supplement the capacity. At present, the normalized trial operation route has access to the platform distribution network. The order will achieve collaboration with the rider through the form of mixed orders.

▲ UAV is delivery iPhone 14

JD.com has become the only real -time retail platform for the Apple brand pre -sale qualification. "The qualification for pre -sale also reflects that the instant retail channels are increasingly recognized by brands and merchants." Said Mu Guangsen, general manager of JD.com 3C home appliance business department.

The reporter learned that users pay for the iPhone 14 series of new machines in advance. After the official launch on September 16th, the mobile phone will be issued from the Apple authorized specialty store closest to the consumer. In your hands, the fastest session of the hour level is achieved.

As of now, more than 2,600 Apple has authorized specialty stores across the country to go online at JD.com to buy at home and hours, covering over 1,700 counties and cities, and the number of stores has increased by 4 times compared with the same period of 2020.

According to the report of "Focusing on the post -95 consumer group" released by Essenzhe, the post -95 "younger generation" pays more attention to the distribution speed. Received the goods within hours. Instant consumption demand has risen in an all -round way, bringing broad market space. Instant retail has entered a period of rapid development and penetrated into more categories such as digital 3C, beauty, mother and baby.

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