Three things the worst of the 21st century: mobile phones have no electricity, no oil in the car, no money in their pockets

After the dinner, the hot and humid air permeated in the night. I sat in my father's car, and both of them entered the shutdown of the phone.

At the moment when the mobile phone was turned off, there was no guidelines for navigation and the concept of time. Looking at the endless asphalt road in the dark, I started to imagine whether it would just drive to Tianming. Wake up.

According to the current oil prices and highways without end, the "car tour" will be counted at least 200 yuan for the "car tour" on the toll, or if it is not lost, can this 60km oil volume support us to reach the service area? Can we go home safely before dawn?

There is no power on the phone, the car is not oily, and there is no money in the pocket. This was the worst thing in the 21st century.

NO.1, power anxiety

Inexpressing brings infinite sense of uncertainty and insecurity to our lives, and this is the largest "psychological disease" in modern history. Electric anxiety.

The "brain networking" has long been realized through the mobile phone. Various AI algorithms developed by developed by your mobile phones calculate your characteristics and preferences, and even portraits and predict your behavior. You need to know yourself than yourself.

The overwhelming cheap information enters the brain directly through the screen, and the Internet keeps pushing you the information of you "want to see", making you forget the helplessness and pain of the real world.

Once the network is broken or the mobile phone is out of power, people will fall into endless panic. The British conducted research on this behavior. They called this behavior "Nomophobia". This disease was established in the UK in 2008. At that time, the survey showed that 2/3 British people had both British people. This symptom.

According to foreign media EMARKET, in 2021, Chinese adults have seen their mobile phones a 196 minutes (3 hours and 16 minutes) every day, and 41.24%of users have to charge twice a day to endurance for themselves not to leave the social network.

Two years ago, LG conducted a survey, and the analysis that more than 90%of people would feel anxious because the mobile phone was not power. It is easy to lose their tips because of this.

So in this context, "Fast Charging Technology" has become a big selling point for mobile phone manufacturers. The two major camps of Apple and Android are fighting in the charger market. When the iPhone is still using 20W cable fast charging, the Android camp has reached 120W 120W Even the wireless charging of Android phones has surpassed the wired power of the iPhone.

According to data from Huajing Industrial Research Institute, the global mobile phone charging market in 2020 reached 24.132 billion yuan. In the future, more and more mobile phone products and brands that join the "self -purchased charger" will bring more and more. Measure market space.

For example, Apple's 100 million Apple machines in the next year choose to buy an additional fast charger. The average price of $ 20 billion can bring an incremental market space of $ 2 billion.

But when Type C solves the problem of mobile phone charging, Tesla has not solved the charging problem of electric vehicles.

The owner will wait for a charging pile to wait for 4 hours to not go to the toilet, and even fight. As of November 2021, the total car pile ratio is about 3: 1, and the planning of "Development of Electric Vehicle Charging Infrastructure (2015-2020)" planning There is still a lot of distance from the indicator of the car pile to 1: 1.

Ai Media Consulting stated that the number of charging piles in 2025 is expected to reach 6.543 million units, new energy vehicles have 26.72 million vehicles, and pure electric electric vehicles will reach 23.24 million units. The market development potential is huge.

The gradually dissatisfied electricity and battery life are reflecting our desire for information drawing and convenient life. Everyone's visual efficiency is life, and this is also a lifestyle with strong competitiveness.

At present, my country's Internet penetration rate is 73%, and the average online time of netizens has 28.5 hours per week. The victory, this invisible to speed up our life and work rhythm.

However, the speed of human brain treatment is limited. At a limited process of processing speed, you can clearly feel the acceleration of life's rhythm.

This is like an infinite cycle: To improve social competitiveness, it is inseparable from the support of speed and hardware, and if you want to get faster hardware support, you must have stronger survival methods and economic capital.

NO.2, wealth anxiety

For a worker of 996 or 007, nothing is more terrible to receive a credit card that suddenly receives a credit card that suddenly receives a credit card.

Humans have established a lot of corporate employees in the name of "factory", such as the number of Ali employees of the Internet manufacturers of 103,699, Tencent, 62885, Baidu 42267 ... But in the first half of this year, in the first half of this year, The Internet industry continues the scale of layoffs in the second half of last year.

After surviving the layoff winter, it still did not usher in warm spring. According to the online scriptures, Zhihu lay off 20%-30%of the layoffs in May this year, 6%of the layoffs, Xiaohongshu overall layoffs of 9%, and a thorough layoffs were 30%.

Employees clearly know that if they are crowded, they must go home with "N+1", and they must usher in "balance anxiety" in a short -term life. Among the common results of the National Bureau of Statistics and Visual Tools FineBi, the number of national total deposits and individual deposits from 1993 to 2020 is counted. The deposit is only 60,000 yuan, and it can be consumed as only a small disease.

And this data only shows some people's deposits. According to the first quarter of data, there are currently 560 million people in the country without deposits, and per capita loans exceed 44,000 yuan. Young people are collective liabilities. Paralyzed their endurance of the balance, and even the repayment anxiety of liabilities.

Data show that the post -95s are more hobbly chopping their hands every year. Among them, hand -made, tide shoes, e -sports, photography and cosplay have become the most "burned money" hobbies for young people. 200,000 players spent more than 20,000 yuan in the year, and more than 300,000 blind boxes are being traded.

However, this does not prevent them from "fighting bicycles into motorcycles".

According to data, under the market violently, in the first quarter of 2022, the top flow of the base circles lost 1.33 trillion yuan to the foundation. In this case, 89%of investors will have investing in investment losses in investment losses. There is anxiety, and they are no longer willing to be salted fish.

As of the end of June this year, my country's closed funds and open funds reached 1,245 and 8765, respectively. Open funds could buy and sell at any time, and did not miss the market at any time. Green is more comfortable, in the eyes of some conservative investors, this is the highest efficiency financial management.

There is no deposit in the eyes of the older generation, just like a bird does not have wings -can't fly. Xiaohongshu prevailed for a new financial management of a small golden beans per month in the past two years, and then increased the fund's fixed investment tutorial. In addition, the slogan of "wealth management" everywhere, according to Alipay monthly live 880 million and WeChat monthly work The number of users of 1 billion, the revenue can be imagined.

The prerequisite for the future of capital is to grasp the present. The product operations have grasped the air outlet to convert the selling point from "selling anxiety" to "relieving anxiety". The most direct form is short videos. The flying sky also made countless newborn parents ignite confidence in the female phoenix at home.

According to the financial reports of major online education platforms, only three well -known online education institutions in the first quarter of the marketing costs exceeded 10 billion, which is equivalent to "burning" the market value of 4 eggshell apartments. At the same time, the "chicken baby" Baidu index continued to rise The data of the National Bureau of Statistics show that the market size of my country's sports industry will also reach 316.6 billion yuan.

Even in the newly released "Family Fertility Report" this year, the average cost of raising a baby will cost 485,000 to adults. According to the salary of 6,000 yuan for single -parent raising, it takes 6.7 years to provide this "banknote crusher "".

The "two Holviers" that the adult collapsed for a moment, but the last straw was always the last straw that pressed the camel.

NO.3, time anxiety

The social animal that just bought an electric vehicle can calculate how many kilometers can you run every day. The elderly in the family smashed money in health products in order to "prolong life". Women buy expensive skin care products in order not to see the traces of the years. Fan ... There is only one way to solve these anxiety: uninterrupted continuation time.

Under the concept of passive schooling and work, Lai bed may be the only "little luck" that can cure himself, but the bed can depend on, age and skin cannot.

The national goddess Gao Yuanyuan was asked in an interview that "whether he was afraid of aging." She said: "No one is getting old overnight", and endorsed OLAY's new plastic golden pure cream. Quarterly GPI.

It stands to reason that celebrities to endorse skin care products are logically a kind of consumption of physical and identity. Not only does it conform to consumers' public psychology, but also uses the "anti -aging" label to instill consumers. The subtext.

According to the data, women aged 30 to 33 are heavier, and skin care advertising providers have seized their "last glory of appearance" desperately marketing.

According to data from Media Research (Ai Media Consultation), 77.1%of women who currently purchase facial anti-aging products, 22.9%of men, 63.4%of consumers are 19-35 years old, 31.2%of consumers age is 36-50 years old.

What's even more terrible is that after 00, it became the main consumer group of anti -aging, and it was heavy in the skin that was full of collagen.

Yi Nengjing once revealed that she would consume seven digits on skin care one year. She was nothing at all for her in the name of millions of luxury homes. But for social animals, there is no stable income even the opportunity to do lady -level maintenance.

According to the situation of undergraduate graduation this year, they hope to extend their working years as much as possible and reduce the risk of "poor" in life. This year, 2.123 million among graduates are preparing to take the exam, an increase of 34.7%last year.

The larger the cake, the more people want to divide, the more people who want to separate, and the more than the test and compilation institution that listens to the 30,000 studies is not a retired. Even in the public examination industry, the top two players in the revenue, Zhong Public Education and Huatu Education, have a market share of nearly 60%, and the total income of the top ten educational institutions in the K12 track accounts for only 7%of the industry. It is undoubtedly a fast lane in the education industry, and this result is inseparable from an adult who has been beaten in the system.

"If you do n’t take the public, do n’t take the postgraduate entrance examination or not, you are a useless person in the eyes of his parents."

The Baidu Index shows that near July, everyone's postgraduate anxiety has begun to concentrate. The related words search index skyrocketed 72%, and even 40%of users were still immersed in the study of Baidu's literature before 9 am and 9 pm.

Picture source Baidu index

According to the 2022 youth sleep report, 77%of young people sleep less than 7 hours, and only 2%can sleep with Gu Ailing for 10 hours a day. Punk health is prevailing in the post -90s crowd. Academic qualifications can be rolled even if you are healthy.

The Yellow Emperor's Canon has mentioned that the poor physical skills of human beings will show a lot of symptoms, but there must be a source. Only when you know the source of the problem can you better get treatment, but the status quo of the contemporary people is: the hair loss is worse, the aunt is out, and the face is yellow but does not care about it.

There are 550,000 people who die suddenly every year in China, of which more than 80%of them are sudden deaths, and the number of deaths who work more than 55 hours a week have increased to 176. Some data show that the 996 working system will make you dying from coronary heart disease. Increase 17%.

The 36 -year -old new media worker LISA's desk has already been filled with bottles and cans, up to health products, and down to health tea. Open the drawer, from black sesame pills to Ejiao cakes, from instant bird's nest to collagen drinking. The "Report on the Nutrition Consumption Trends of Gen Z" shows that young consumer groups aged 18 to 35 have the most, accounting for 83.7%, and showing a growth trend.

Otherwise, the "0 sugar 0 card" of the vitality forest is a tailor -made young man who is healthy for the health of the vitality. Who says that soda is unhealthy? Only the child is a choice question, both of which are both adults.

Psychologist Mandler had proposed the term anxiety. He said that anxiety was a periodic distress experienced by new babies. The key aspect of this basic distress was the consciousness of changing and strong internal organs. In the 21st century, we were too "loved" by science and technology, and were too dependent on a better life.

As long as the anxiety is constantly echoing, it will cause more distress. The era of digitalization has given us the method of solving anxiety and forcing humans to continue to solve problems. Even if the sowing results are sowing, you can enjoy the joy of a big harvest.

refer to:

What is the anxiety of battery life? Papering, racing, evolution -Baidu Encyclopedia

2022-2023 Global and China Anti-Aging Industry: Analysis of Portrait and Consumption Behavior of Consumers-Ai Media Network

Tianyancha APP

China's mobile phone fast charging industry development status and strategic planning report -Sohu

2020 University Student Scientific Research and Study Report -How much fight for young people to go ashore for the postgraduate entrance examination? —— Baidu Academic

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