Apple 14 new machine posted 100 posters, oxen: I used to sell a one to earn 6,000, now I lose money now!The total market value evaporates 1.4 trillion ...

"Now the iPhone is not selling well. A few years ago, a mobile phone made five or six thousand. Now you dare to stay overnight and wait for a loss." An oxen who claimed to be grandson complained.

On September 18th, the topic#9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9. According to media reports, on the 16th, the three iPhone 14 series models were officially released, because many consumers wanted to get the first model, and the supply of iPhone 14 was in short supply. However, the situation of crazy snatch on the first day was only maintained for one day. On September 17, the iPhone 14 market quickly returned to calm and even broke.

Break the starting

Cattle can’t afford to lose money

According to reports, on September 17, some oxen complained in front of the Apple shop in Hangzhou West Lake that the iPhone 14 Pro Max, which increased the price of 1800 yuan on the 16th, was sold only 600 yuan on the 17th. None of the mobile phones filled the pit. Selling six or seven units, it has not lost a lot on the 16th.

There is also the introduction of the Cattle, the National Bank version of the iPhone 14, the loss of 100 yuan is posted, the iPhone 14 Pro increases the price of 300 yuan, the gold, white iPhone 14 Pro Max increases the price of 500 yuan, and the black and dark purple price increase is 600 yuan. This is September 17th. This is September 17th. Quotes.

There was even a ox directly asking, "14 cheap 200."

According to the recycling price of the IPHONE 14 PRO of 256G memory of the new Yellow River client, the Hunan State Perlings of 256G memory, the premium at 11:00 on the 16th was about 900 yuan, the premium was 700 yuan after 18 minutes. After two hours, the premium was only 300 yuan. At 15:39, the port was trying to acquire 5 purple 256G memory iPhone 14 Pro, with a premium of only 400 yuan.

On the morning of the 18th,#1 1 1 1 1 1 1 1 1 1 1 1 1 1#The topic appeared on the hot search. Netizens expressed dissatisfaction.

Netizens complain

"Innocent island is not agitated"

It is understood that one of the most watched functions of the iPhone 14 series is the "smart island" -Thone 14 has the advantage of the disadvantage of bangs screening, which reduces the "bangs" area, and uses this as the center to perform software interaction, which can display background software. Status, such as music, countdown, map navigation, and so on. The smart island combines the original status bar, notification and other functions. Software and hardware are integrated into one, which is regarded by many netizens as the most surprising part of the conference.

However, after getting a new machine, many netizens expressed their disappointment. "The smart island is not smart" and "the function is not perfect. The first batch seems to be not worthy of excitement." Functions are not matched with expectations.

A staff member introduced that some application software that currently comes with Apple, such as music and maps, has adapted to the function of "smart island", but whether third -party application software can be displayed in the "smart island" depends on the third party on the third party Software adaptation.

At the developer conference this year, Apple allows developers to develop corresponding software based on smart island, including games.

However, judging from the current software adapted by the "smart island", the types of types are very limited. The staff said that in a few months, when more third -party apps were adapted, the "smart island" may have a better functional experience.

New machine sales are difficult to enemy 13 series?

The market value has evaporated by 14 trillion

Whether the ox is crying or not, but for Cook, it is indeed a real sales volume.

On the evening of September 9th, Apple opened the iPhone 14 series online pre -sale, because it was too popular to be squeezed. On the evening of the 12th, Apple's stock price rose 3.9%, the largest single -day increase since May 27, and the stock price closed at $ 163.43.

Unexpectedly, on the evening of the 13th, the US CPI inflation data disclosed in August of the United States that the technology stocks plummeted, and Apple failed to escape this robbery. On September 16th, after the Apple session exceeded 2%, the decline narrowed. As of the closing of the closing market, the total market value of 2.42 trillion yuan, which has evaporated $ 200 billion (equivalent to RMB 1.4 trillion) from the 1263 trillion on the 12th.

In addition, in the latest research report of Apple analyst Guo Mingzheng, he said that from the current situation, the pre -order results of iPhone 14 and iPhone 14 Plus are worse than the iPhone SE 3 and iPhone 13 mini.

He also said that the delivery time of iPhone 14 and iPhone 14 Plus is shorter. IPhone 14 Plus is an alternative to iPhone 13 mini, but this pre -sale result is significantly lower than expected, which means that Apple this year for standard model products products Differential strategies fail.

According to the Financial Association, Ethan Qi, deputy director of the Counterpoint, said that at present, the significant increase in the US dollar exchange rate and the impact of Huawei's new machines on the Chinese high -end machine market may affect the sales of Apple 14 series.

"This year's iPhone 14 is advanced compared to the release time of the same period and the listing time, but the overall sales should not reach the iPhone13 series of sales levels at the same time, which will decline year -on -year.Growth. "Ethan also said that according to company monitoring data and forecasts, the proportion of sales of 14 series Pro, especially Pro Max, has increased.IDC analyst Guo Tianxiang also told media reporters before: "This time the Huawei Mate50 series is very high, and the reservation is also very hot. The Huawei brand's brand in the high -end market is still very strong, and many high -end users are more recognized, especially before.The 2nd generation Mate users are almost reached the time -changing cycle, so it will definitely launch a certain impact on Apple's advantage in the high -end market.

Edit 丨 Zhang Lan Comprehensive Daily Economic News, China Fund News, Qianjiang Evening News, Zhongxin Jingwei, etc.

Picture 丨 Sina Weibo screenshot, screenshot of Xiaohongshu, Wind screenshot, etc.

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