Cattle Eyes | Express delivery to the door, rigid promise and flexible service can have a better experience

Recent focus on. In addition, some large online stores have also upgraded services and promised to deliver the goods to the door. This is undoubtedly good for users. First of all, such measures are worthy of recognition. What we want to talk about today is how to better enhance the user experience after the promise of delivery.

Recently, the author has contacted and heard a few examples. For example, some old people said that the express delivery station was placed in the courier station in the community, and the community was relatively large, because the station said that they could deliver the goods to the user again, and they chose to deliver the goods to the door for a long time. I didn't come to the door. Finally, I went to the station to pick up it, faster than the door. Some consumers say that family buying goods online, machine customer service calls to send the goods immediately, it is not convenient to sign? The family answered conveniently, and then waited at home. After a few hours, I didn't hear the courier knocking on the door. Fortunately, I opened the door to find out that the courier had quietly placed at the door. After that, e -commerce also asked consumers to evaluate: Does the delivery staff deliver the goods to the door? "This is the door to the door, but it is unknowingly. In case of being taken away, I don't know." Consumers were a bit helpless. If it was for no contact service, I should also knock on a door to inform.

The express delivery has flew into millions of households, which facilitates the lives of hundreds of millions of people. In 2021, my country's express delivery business volume exceeded 100 billion yuan for the first time. As the scale of this industry has developed, everyone's eyes are further focused on service quality, and express delivery has always been the voice of consumers. The "Express Market Management Measures (Revised Draft)" issued by the State Post Office stated that the enterprise operating the express delivery business shall not be able to submit the express delivery to the smart courier box and the express service station without authorization without the consent of the user. Wait for express end service facilities. Express delivery has come to the door, becoming the consensus of more and more enterprises and employees.

While the delivery of the delivery on the door today has improved the service, the above -mentioned examples cannot represent all the situation, and different companies and specific services will be different, but at least revealed that after the express delivery comes to the door, it does not realize the perfection of the terminal. Although delivery is very needed for users, and the starting points of various norms and improvement measures are nothing more than ensuring the safety and convenience of express delivery. In the final analysis, users' knowledge and recognition are also important. It is a good thing like "courier does not come to the door." It is also a good thing, and it is also praised, but you must know that the ultimate goal is not to pay for compensation, but to ensure the quality of service. Regarding this, I believe that courier companies, courier, and users all agree with each other. The courier comes hard on the door. As a user put forward the service details, it is believed that it is not for the sake of blame, but because of a good willingness. After all, if you communicate in time during the door, if there is not only the delivery of the goods, there is also the speed temperature, if you can all can, you can all be able to. Thank you in the face of signing and saying ... In this way, on the one hand, the courier's labor is recognized, and on the other hand, users are more assured.

Here, you might as well make some goodwill reminders: under the premise of ensuring the quality and security of express delivery services, maintaining the legitimate rights and interests of users and express delivery practitioners, and doing a good job of preventing and controlling the epidemic prevention and control, on the "rigid" bottom line promised on the door, To ensure the key to the door -to -door experience, flexible services should also be strengthened, including personalized refinement to do the last meter -end service, especially consumers such as the elderly and inconvenient actions to communicate in a timely manner. Make users convenient and rest assured. Express companies and e -commerce companies can pay more attention and continue to understand the needs and suggestions of end users and courier, and to promote the delivery of delivery is more common and in place. Sincerely promise and serving with your heart, the future of the express industry will definitely be better.

Commentator Xue Bei

Edit: Qin Xiaoyi

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