Li Jiaqi returned, and millions of people poured into Taobao live room

Author:Modern Advertising Magazine Time:2022.09.21

At 19:00 on the evening of September 20, Li Jiaqi was re -broadcast low -key on Taobao. As of 20:30, the number of online live rooms of Li Jiaqi Taobao lived in more than 37 million.

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"Jiaqi returns, I must recommend the live broadcast entrance to my friends one by one." Some netizens on Weibo mentioned that because there were no relevant news and preview before, I didn't know he would live on Taobao.

Echoing the previous live product categories, this time Li Jiaqi Taobao live room products include three major categories: beauty care, fast -moving living, and fashion clothing, involving NEIWAI inside and outside, Shuka Jiajia, Magic, Anta, Huaxizi, Nature Hall, L'Oreal, etc. Brand.

"Performance consumption, happy shopping". During the live broadcast, Li Jiaqi repeatedly emphasized that he hoped to help everyone on some necessities of life and help everyone transition, but you must buy what you need and consume rationally.

In the recommendation of some women's products, Li Jiaqi also made evasion.

For example, when women's underwear, Lushubao, and Sophie Sanitary Napkin are recommended in inside and outside and banana brands, Li Jiaqi mentioned that because she could not experience the product, she would ask other anchors to make product recommendations. Correspondingly, in the recommendation of male special products, female anchors exit, and Li Jiaqi and male anchors are both played.

"Really back" "I can't help but chop my hands" "321 on the link" "Li Jiaqi returned, just like meeting with a long -distance love boyfriend." arrive.

As of September 20, Li Jiaqi had stopped broadcasting for more than 100 days. During this period, the voice about Li Jiaqi's resumed broadcast has also appeared.

Earlier, some media reported that Li Jiaqi seemed to "come back" in disguise through live sections. On a number of short video platforms, some people use Li Jiaqi's live slicing. The three -month product sales reached 233,000, and the total GMV was 12.995 million yuan. Moreover, only Douyin has more than 40 accounts about Li Jiaqi's live broadcast.

In early August, the reporter asked the relevant person in charge of the US ONE live room, and the person in charge said that he is currently on vacation.Earlier this month, an insider said that the Li Jiaqi team has been connected to merchant resources recently, and the number has continued to increase. It is expected that it will be resumed before the end of the month."This live broadcast will be relatively short, and followed by rhythm," the industry mentioned.

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