In the past, I earned tens of thousands of sale days.

The scalpel sells the pictures of Apple mobile phones on the street.

□ Chutian Metropolis Daily Journalist Yu Yuan Liu Yerui

On September 23, the iPhone14 was launched only a week, and many "ox" fell.

Under the blessing of the official rapid delivery and decline in user expectations, the oxes who originally imagined "hundreds of thousands of daily income" were hit by pain, and even the situation of "not selling the price in the morning, not selling 50 yuan late at night" Essence

After experiencing the glory of the early selling of "Apple", some of the oxen have founded a special company, and the single -dry ox has always believed that "starting fast and absolutely earning". But the reality is that the apple ox that lived in the past can no longer adapt to the changes in the new social situation.

iphone14 smashed in your hand

At 1 am on September 8th, Beijing time, Apple held a new product launch conference to announce the new machine iPhone14. "At this time at this time, we will start." For Beijing's "ox" Niu Ming, according to past experience, as long as you start, we can earn it.

The profit model of the ox is to buy goods at a low price and sell the difference at high prices. Since the launch of iPhone4 more than ten years ago, "grabbing iPhone" has become a way of stabilizing money in these years, and they are called apple oxen.

At the time of the iPhone4, some of the ox sold 20,000 yuan in Zhongguancun, and 4 years later, the iPhone6 ​​refreshed the record. The quotation reached an amazing 28,000 yuan, which was nearly 10,000 yuan. Niu Ming said that in the era when online shopping was not well developed, the ox queued up in the store to pre -order in the store.

"A iPhone can earn up to five or six thousand, and it is normal for 300,000 yuan a month to earn more than one million yuan." Niu Ming said that after the iPhone14 was released this year, the ox colleagues were still crazy, thinking that the new machine launched the "smart dynamic dynamic dynamic dynamics The island "function has money.

"As long as the past experience changes, the citizens will be crazy." Niu Ming said that the high sales of iPhone6 ​​and iPhoneX are the confidence of the ox to sell. "But I did not expect that the iPhone14 with a smart island this time will be smashed. "

In Huaqiangbei, the ox Li Xiang founded his own reselling company. "On the first day of the iPhone14, the company purchased various models, more than 200 units." Li Xiang said that all of these goods sold for 400,000 yuan to 600,000 yuan. According to predictions, the first launch of iPhone14 will fall below the issuance price after sale.

On the morning of September 16, Li Xiang's colleagues began to sweep the goods crazy. "But our purchase price can be about 1,000 yuan cheaper than the official price." Li Xiang said that even if it was broken, they could be profitable when they lowered the price.

"The PRO version of the premium is nearly 2,000 yuan, and the PRO MAX version can be premium of 3,000 yuan. But I did not expect that the premium in the evening fell to two or three hundred yuan. "Li Xiang said, some people teased their status on this day" not sold in the morning for 2,000 yuan; late at night, add some, add 50 yuan. "

"Harvest" by the user

Wall Street News reported that the recycling price of the 256G memory iPhone14PRO in Hunan showed that the premium of the model was about 900 yuan on the 16th, the premium was 700 yuan after 18 minutes, and only 300 yuan left for the premium after two hours. The most exaggerated is 512GIPHONE14, which is 739 yuan lower than the official starting price.

On September 17, even the price of iPhone14PRO fell rapidly, and the oxs panicked. At this time, some users began to "harvest" oxen. Some netizens broke the news that they grabbed two iPhone14Pro Max by themselves. The price increased to the ox in the morning. The official website price the next afternoon was added to the scalpel and bought it back from the ox.

At the Apple Store in the West Lake in Hangzhou, there was a cow complaining. On the 16th, he increased the iPhone14Pro Max, which was collected by 1,800 yuan on the 16th. On the 17th, he only sold the price of 600 yuan on the 17th. "In the past, I couldn't sell it, and I could also return directly." Niu Ming said that the cattle this time could not be returned through various channels.

On September 18th, some science and technology bloggers broke the news that the scalpel of the landmark Guangzhou said in the circle of friends that the iPhone14 bought by the price increase could not be sold, and he had to set up a sale on the side of the road. "This year's situation is not good." There is also a big V blogger who said that Huaqiangbei ’s scalpel eats collectively, and has lost money to sell iPhone14.

As of the afternoon of September 21, Niu Ming was still at a loss of seven iPhone14 in the seller.

There are also oxen by the platform. According to Xiaoli's help, on September 14, Xiaokang, who claimed to be a mobile phone sales, asked for help, and snapped up a dozen apples on a platform applet a few days ago and paid 158,000 yuan. Reply. Xiaokang also asked friends to go to the scene to verify and found that the company registered in Chongqing had been empty.

At present, the platform's pre -sale Apple and roll -up running incident have been filed for the Chongqing Yubei Police. "Originally, the ox did not make money anymore. When it comes to such a platform, it is really worse." Niu Ming said.

Apple's enthusiasm is diminishing

Niu Ming still couldn't figure it out, why users suddenly lost interest in iPhone14. Li Xiang analyzed that it was likely that Apple had a large number of early delivery. Some orders that were originally expected to be shipped for half a month or even a month were received on the spot on the first day of the launch. Luo Cong, the director of the Beijing Apple Store, confirmed to Jimu Journalist, "A large number of pre -order orders arrived in the morning on the 17th."

On social platforms, "Apple Shipping in advance" has also become a hot topic. Luo Cong told reporters that the current Pro and Promax series in the store only support the pickup after booking on the official website. However, the iPhone14 basic model is the form of reservation in the store. "If there are more inventory in the store, you can directly get the goods offline."

Furthermore, the product upgrade is unsatisfactory, reducing users' enthusiasm for iPhone14. As the release time approaches, on the evening of September 15th, some netizens broke the iPhone14 in advance in breach of contract and tested the smart island function. At the press conference, the smooth and beautiful smart island not only had discomfort, but also problems such as displacement. Some netizens said that the smart island does not look beautiful in the sun. Some users say that "the smart island is the largest bull farm."

In addition, users have become rational about buying mobile phones. Data show that the current average number of domestic users is 28 to 31 months, and the power change power is declining, and Apple's new machine a year is obviously much higher than that of this replacement cycle.

On September 21, Wang Xing, a citizen of Hubei, told reporters that when he was launched in iPhone14, he bought the old machine iPhone12 mini 2 years ago. "I have been using Apple, from 2019 to the present use iPhoneX." Wang Xing said that I also paid attention to the iPhone14 related news. I feel that the mobile phone does not need so many new features, and the cost performance is important. Ms. Yao, a citizen of Beijing, also believes that the iPhone13 in her hands can "fight for another year." Last year, she and her boyfriend bought iPhone13. Now that the new machine is not very attractive to them, it is better to save this "huge sum of money".

Some specialty stores have confirmed that compared with last year's iPhone13, the year -on -year sales volume of iPhone14 in the store has declined since its release.

Some netizens said that they bought their mobile phones to the ox and bought back a profit of 3,000 yuan. The picture originated from the Internet

"Ox" has considered switching to career

When Apple released a new product before, it was always a video of the lineup of Beijing Sanlitun Apple Flagship Store.

On the morning of September 21, the reporter saw in the store that it had been on the store 5 days. There was no crowded situation here, but there were also a large number of citizens watching. Mr. Wang, a citizen, said that he went to the offline flagship store to see the unique purple of the new machine. "I did not plan to buy it." The clerk said that on the 16th and 17th, the number of new machines was queued up, but in the past two days The number of appointments gradually decreased, and more customers who came to pick up the goods.

Apple official customer service also said that at this stage, Apple offline flagship stores are mostly pickup customers, and there are few appointments for buyers.

Peng Li was a loyal user. From the iPhone4 to the iPhone12, he almost purchased a new machine at the beginning of the release, but last year he had abandoned the use of Apple. He said that in recent years, Apple's new machines have been on sale faster and higher and higher. He has reflected whether it should be "published and buy". "Some domestic mobile phones are more cost -effective than Apple.

Li Xiang also said that in recent years, the market shows that Apple phones are no longer suitable for large -scale resale, and many of his oxen peers have begun to think about transformation.

Niu Ming transformed and sold the Sony PS5 game console last year, but was not familiar with the doorway for tens of thousands of yuan. "Digital products are selling, it is too difficult." He said, he also wanted to transform to make graphics cards and concerts, but he gave up.

Li Xiang read an article two days ago: This year, it is likely to be the iPhone's scalper turning year. In the next few years, those scatters that queue up at high prices outside the store may become less year by year and become a footnote of an era.

What about the law of the "apple scalper", how do you think of the law? Lawyer Wu Zhengping, Hubei Shouyi Law Firm, said yesterday that the commonly known apple oxen, the mobile phone they rested is basically purchased from regular channels, and it is not illegal to use market shortages to make differences. However, some are obtained through non -correct channels. They are suspected of illegal.

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