Shen Hao: How to make good use of AI digital people

Mc Luhan said that the medium is the technical extension of the human body. I often say that calculating the extension of the reshaping medium. Coinciding with Baidu's 2022 Vientiane Conference in Zhuhai, I failed to feel on the spot due to work reasons, but I have been watching live broadcasts online. All-in-AI has always been the core force of Baidu's new ecosystem. The computing power is deeply cultivated in the field of artificial intelligence, the technology changes the world, and the complex world is simpler with technology. The current Vientiane Conference has released new innovative products and services.

First, the search is the answer: people have used the media to obtain knowledge to deal with unknown and fear. Intelligent media technology has amazing potential. Today, the deep fusion of Baidu's intelligent search and intelligent recommendation to form a Baidu mobile app driven by double engines. The search for search can also get accurate answers, not only get text answers, but also to perceive the content of the answer with pictures and videos to enhance our interaction with the digital world. Intelligent search and intelligent recommendation are our interaction with the society to interact with society. Envoy.

Second, information is service: rational consumption needs information decision support, credible calculations can bring trust consumption. Baidu Mobile APP advocates the "information+service" strategy of "service", so that "search and integration, more accurate creation; diversified monetization, more consumer". People's consumer demand is quickly approaching people to find information from others, to find people to find people, the service is more intimate, and uses Baidu Mobile's intelligent trustworthy recommendation to interact with the rational consumption of "goods than three houses". We are happy to see the good technology and create a beautiful Baidu mobile ecological concept and service capabilities.

Third: Media Cognition: Calculate the extension of the reconstruction of the media, and videos, images, language, text, and sound are the main media spread by the media. The core algorithm of artificial intelligence is a breakthrough in the visual field. Today we are even more pleased to see the Baidu Vientiane Conference released the AI ​​digital person, let the media enter the era of "use AI to generate electricity", and launched the "Baidu App Digital Plan Program". AI copywriting, AI illustration, AI video and other creative capabilities inject AIGC, directly generate the graphic and synthesize the video and make the media and creators customize the real twin digital person. When we explore media integration and intelligent technology aggregation innovation, the limitations of media content production will be broken and new vision will be opened. The harmony and unity of science and art is not only emerging through creation, but also through perception. AI digital people innovation is promoting technology aggregation, expanding our horizons, creating new cognition, and further extending human dreams.

Shen Hao Communication University of China Media Integration and Communication National Key Laboratory Big Data Center Professor Professor, doctoral supervisor, doctoral supervisor, doctoral supervisor

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