Behind the hot search on Xiaomi "wifi door": really mysterious push hands

The Xiaomi on the vent, along the way, is the dispute and applause. The sunspots have a lot of powder. Lei Jun exhausted the power of nine cows and two tigers. It is not easy, but at the moment, Xiaomi is encountering the worst product reputation crisis in history -Xiaomi Mi 11 "WiFi Gate" incident is intensifying!

Behind the turbulent public opinion, why should the incidents that occur in 2021 continue to ferment in the late autumn of 2022? And catch up with the nodes released by Xiaomi's new product, is there any pushing hands behind this? Xiaomi clearly launched a policy of replacement, why did it change again? There is no quality failure in the Xiaomi Mi 12 series. Why do you lie down?

The Internet home, Xiaomi is rare "lost"!

Even netizens who do not pay attention to the machine circle at all, in the recent period of time, can always frequently brush the hot search about Xiaomi 11 series of WiFi on the major social media platforms. This is a suicide -level damage for a top 500 brand image. Aside from the subjective emotions, we might as well take a look at it, the cause of Xiaomi public opinion falls.

Xiaomi has a black constitution?

That's right, there is a negative about Xiaomi on the Internet, and it will soon form public opinion. There are many reasons in it, but the most unchanged and intuitive expression is that there are too many people who have offended Xiaomi over the years. Word? Remember Lei Jun vowed to say that he would end the cottage mobile phone in China?

Later, everyone also saw that Xiaomi's birthday was born, and it did rely on the ultimate cost -effectiveness to make a group of cottage mobile phone factories falling into flowers. Now there is no place where the cottage is no longer the same. Consumers' rights and interests are all good things, but after thousands of cottage factories have been forced to go down, can they not hate Xiaomi?

The other layer is the KOL or KOC group with the right to speak online. Because Xiaomi is close to the cost of hardware BOM, the profit is thinner than the friends in the mobile phone industry. Therefore, the strength of marketing support is also inferior to friends and merchants. Direct examples, Xiaomi even gives the media teachers and horses, which are lower than the standards for friends with friends, let alone the business list sent to the big V.

Based on this, when Xiaomi came out, these big Vs also rarely took the initiative to speak for Xiaomi. In their opinion, the non -participation and negative topics have been given Xiaomi's biggest face and helped Xiaomi. And those big Vs, which were originally opposite to Xiaomi, will not give up the opportunity to degrade Xiaomi to degrade Xiaomi, which not only harvested traffic and strengthened the resonance with fans.

In various media, you can't find a good material with heat ...

This is why Xiaomi's press conference can naturally heat a few hot search, and Xiaomi has a negative reason, which is also the direct reason for the hot search in seconds.

The gray production group is profitable!

As for the gray production, this is not difficult to understand, that is, trying to do everything, and even a profit at the expense of illegal crimes. You can imagine that the Xiaomi 11 series burn WiFi incident can be smelled by these gray -black production teams. Business opportunities, Xiaomi official number@Xiaomi brand "a gang that uses the Xiaomi 11 series two mobile phones for fraud" cases have made people feel cold. These illegal elements are really inactive.

Moreover, not only that, in some play machine communities, forums, and even some people have burned WIFI's idea to Xiaomi 11 series users. This is the naked use of policy vulnerabilities for illegal profits, but everyone has seen it, Xiaomi is very low -key, Xiaomi is very low -key I only issued an announcement on the brand security number, and even many netizens (including hardcore rice noodles) did not know, and this farce.

Behind the friendly businessman?

Is there a knife behind friends? This is really hard to say, but in the past few years, the Black Public Relations incident has actually happened more than once in major well -known manufacturers. Xiaomi was filed by Xiaomi. In the end, the court sentenced the "Jianhua Wei industry" to pay more than 240,000 Xiaomi.

Of course, Xiaomi does not always win. The most recent prosecution is that Xiaomi is suspected of discrediting Xiaomi TV for "Dragon Er", but the court finally sentenced Xiaomi to lose the case. The border has further expanded, or it is no longer as clear as the method, and the interlaced space has become larger.

The court's decision was selected, Yuantian Eye Investigation

Of course, saying a thousand, Tao 10,000 Xiaomi ’s exposed large -scale burning WiFi incident really needs to find the cause from themselves. If their products are excellent, the sunspots want to be black and have no mouth?

The reflection of the Xiaomi 11 series "wifi door"

The reason why Xiaomi broke out on a large -scale burning WiFi incident is in the final analysis, which is the reason for the product itself. The specific manifestation is the phenomenon of the Xiaomi 11 series of the motherboard component. Once heated, the WLAN/Bluetooth chip will be welded, and then the WiFi failure is caused. This It can be said that it is a rare quality control over the years in recent years.

The crux of the wifi door, Tuyuan.com

Why does Xiaomi have such a low -level error? Which foundry is from? So far, the fuse that broke out after the public opinion calmed down, and it also pointed to Xiaomi's "out of reverse".

On August 6, 2021, Xiaomi officially launched a special service policy for replacement for the "WIFI Gate". However, on September 15, 2022, Xiaomi suddenly adjusted the policy after sales. Replace the motherboard and change the motherboard to burn WIFI. Users can only pay for maintenance, which allows a group of rice noodles to run away. For a while, the complaint post on the Internet about the WiFi door was overwhelming. Lei Jun's Weibo's comment area was not looking at it, and the simplicity and rudely pulled the black and deleted reviews, which also completely irritated the rice noodles. The big V of various ways also joined the battlefield and kept cheering, and the public opinion was finally incomparable.

In fact, when the situation reached this step, Xiaomi continued to be silent, and it was not a strategy, because this matter is indeed too much slot, the author helps you simply list, Xiaomi, what is wrong:

How does the virtual welding of the WiFi module pass the extremely rigorous Xiaomi quality laboratory test? Has this involved the interests of the supplier and the Xiaomi thief? Products that deliberately lower quality standards pass quality control and quality inspection? Isn't the correct approach, even if the recall is not carried out, it is necessary to announce the truth of burning WIFI to the public? Does consumers have such a right to know?

With the truth of repairs, Xiaomi explained that the Xiaomi 11 series has been discontinued, and there is no inventory of official exchanges. Change a wave of 12 series and the storage version configuration? Maybe some people say that this will lose money, joke!

Xiaomi public opinion is negatively occupied, and the source of the Sina Public Opinion

Because of the 11 series WIFI doors, the 12 series did not sell much. I don't want to retain the trust of loyal rice noodles. If on September 15th, Xiaomi official announced that burning WiFi users can get 12 series officials, presumably, public opinion will not develop to an unsteady level.

It is not silent in silence, and it collapses in silence. The brand of high -end products is polished. It is a year of accumulation of ten years, and in this process, no major fault can be tolerated.

Xiaomi's WiFi door is completely dead by the WiFi function, which affects Xiaomi's networked experience. In addition to irreversible damage to the brand, it has further strengthened the negative mark of "Xiaomi assembly factory without core technology". There is no doubt a pot of cold water.

How to repair Mi Fan's brand trust? How should Xiaomi's self -improvement of self -improvement? What is the level of high -end brand after -sales?

I think these three problems are worth thinking about Xiaomi and Lei Jun!

Reference materials:

Tuyuan.com

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