New Consumption Observation | Double Eleven is approaching, domestic mobile phone manufacturers have grabbed the low -end market in the beach

Cover Journalist Lei Qiang

When Double Eleven approaches, mobile phone manufacturers have begun to add chips on medium and low -end models, with the help of e -commerce to promote sales at the end of the year.

On September 27, Xiaomi officially launched the positioning mid -range CIVI 2, which is also a new product released by the first anniversary of the CIVI series. CIVI 2 has upgraded the front and rear and fast charging, and the training is becoming more mature. It is expected that a new popularity is expected to make a new popularity in front images.

In terms of core configuration, Xiaomi CIVI 2 double 32 -megapixels and Sensor are in the middle of the main photography, which can ensure that wide -angle and ultra -wide -angle have stronger resolution and picture quality performance; The 3D flexible AMOLED screen supports the 120Hz high refresh rate, P3 color gamut, 10bit color depth, and Dolby Vision HDR. In terms of heat dissipation, Xiaomi CIVI 2 uses 2387mm ² Custom stainless steel VC liquid, which increases by 200%compared to the above generation heat guidance capacity.

As far as its price is concerned, Xiaomi Mi CIVI 2 is positioned at about 2,000 yuan. As a series of low -end prices in Xiaomi product line, it is also responsible for taking the amount. In July of this year, the data analysis agency Canalys released the shipment data of the second quarter of the Chinese smartphone market. The data showed that the Chinese mobile phone market in the second quarter of 2022 performed weakly. %.

In mid -September, OPPO K10X was officially released, and the price was expelled to a thousand yuan gear. On September 23, Honor also launched a thousand yuan model X40, hoping to bring good performance in the next Q4 promotion season. In fact, with the advent of Double Eleven, mobile phone manufacturers have accelerated the launch of new machines, and focused on low-end models at a price of 1,000 yuan to 20,000 yuan. Damaged shipment.

It can be seen that although the market performance is weak, domestic mobile phone manufacturers including Honor, OV, and Xiaomi have not stopped investing in markets and research and development. Manufacturers are increasing product experience. Taking Xiaomi CIVI as an example, it continues to advance in the technology of the entire machine face value track and photography, in order to obtain the favor of more accurate users. At the same time, in order to develop for a long time, manufacturers are also implementing mobile phones -centered all things, and actively enhance their right to speak in the low -end market.

Regarding the market prospects in the second half of this year, some people in the industry said that the shipments in mainland China in 2022 may be much lower than 300 million units, which means that the shipping volume of the mobile phone market this year may be the lowest since 2012. The low price does not necessarily impress consumers. After all, there are too many options in the market at present, and the homogeneity of new machines is getting worse. Therefore, manufacturers need to make innovative efforts in the vertical field, target users' more accurate needs, seize the promotion window period, or will help the industry over the cold winter.

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