Major giants have successively deployed music and social networking, and the new corner points of the competition for online music platforms may have arrived

Cover Journalist Fu Wenchao

With the turn of the Internet music industry to the era of stock dividends, major online music platforms have accelerated the pace of developing music social networking.

On September 27, Netease Cloud Music's first music social APP MUS was officially opened. It is understood that MUS is a social app that matches music fellows, providing Yuncun users with more direct and more efficient interactive communication space, further improving the experience of music innovation society.

In fact, as early as 2018, Netease Cloud Music began to test water mild water in the field of music. The annual song report of the year was newly added to the "one song, one encounter" users matching the "Easter Eggs". The system automatically recommends users with similar tastes of the song. The two sides can open chat.

In fact, in addition to Netease Cloud Music, Tencent is also working on music social. The social entertainment service platforms such as the National K Songs, Cool Me Live, and Cool Dog Live, which are well -known, are all business sectors of Tencent Music.

It can be seen that the community is the advantage of Netease Cloud Music, and social networking is Tencent's natural attributes. In the future, with the diversification of the social needs of new generations of users at present, the competition between the two in the field of social entertainment will become more intense.

Not only that, short video platforms such as Douyin and Kuaishou have also launched a layout on the music social track. In 2021, the byte beating created the "music version of Douyin" soda music and fast -handed "Music Edition Kuaishou" Kobayamon.

The reporter learned that the "soda music" created by byte beating embeds the vibrato algorithm and page switching method. Users enter the homepage, automatically play the song, use video as the background, cut the song with ups and downs, and make single recommendations based on the user's preference.

Some people in the industry believe that although there are music social ambitions and layouts displayed by Tencent Music, there are two short video platforms carrying huge traffic to enter the music social market. However, there is no real "dominant" on the music social track, and the new corner point of the competition for online music platform may have arrived.

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