Baidu Digital Man leads the virtual model team International Fashion Week catwalk show

China International Fashion Week/Picture

At the just -concluded Spring and Summer China International Fashion Week, Digital Higa from Baidu once again attracted people's attention. This time, Higga has transformed into a fashion week model and led a whole virtual model team to show a series of futuristic and sporty sports suits on the stage of sports brand Anta's fashion show.

The cooperation between Higa and Anta showed the public the collision and integration of the digital human industry and the clothing industry, further expanding the public's perception of digital people, and brought more possibilities to the future of digitalization.

Bring new ideas for industrial development

The reporter saw in Higa's catwalk video that Higa's sportswear obeyed the fabric pattern, and to the folds caused by gravity, the overall showing the visual effect of almost real clothes, and wearing a clothing catwalk It feels no different. Behind the effect of real visual presentation, this is the domestic clothing industry solution created by Baidu Smart Cloud and partner Ling Di.

The reporter learned that the solution is based on Lingy's real -time fabric solution technology combined with Baidu real -time driving technology. It can complete a digital person's clothing library with a high degree of reducing cloth simulation effect, and can automatically perform automatic digital people according to different body types. Matching digital dressing system.

It is reported that this clothing solution will not only be used for digital people's clothing catwalks, but also for digital live broadcast platforms. "Many live -broadcast e -commerce companies are now allowing live anchors to try out of clothing, so as to help consumers feel the upper body effect of the clothing more intuitively." Baidu related business leaders said, "In the digital live broadcast e -commerce company In the field, we can open up online models based on clothing solutions to open up online models, try online, and quickly customize. "Under this business model, users can let digital people have the same figures as their body data after seeing their favorite clothing. Instead of trying on your own online to experience the effect of the upper body remotely. And clothing companies can also provide digital clothes first, and then place orders according to the user's needs, so as to achieve a new new process on the large amount of inventory of live e -commerce companies, save costs, revitalize funds, and improve production efficiency.

Make the digital man touch

Regardless of the restrictions of time and geographical location, digital people who can appear in any need can provide 24 hours of online online with various occasions including corporate brand promotion conferences, product conferences, exhibition halls, customer service reception and other types Services can not only save a lot of human resources, but also tilt resources in other aspects to increase the overall efficiency of various industries. However, problems such as many technology, high production costs, and long production time of digital human products have also restricted the pace of living in many industries to embrace digital people.

Fortunately, under the continuous deep cultivation of Baidu Factory Baidu, Baidu Smart Cloud has greatly reduced the production and content production process of digital people through the way to build platform -based products.

The reporter learned that Baidu Smart Cloud will launch a digital star operating platform SaaS 1.0 (SaaS: Software is service, that is, without any demand for users, you can directly use the software to obtain services) and support pure cloud rendering. This means that users do not need expensive high -profile computers. As long as ordinary computers log in to the platform, they can operate virtual digital people anytime, anywhere.

"In order to allow customers who have not touched the field of digital people, they can also get started quickly. On this platform, we will achieve three modes: high -end customization, rapid customization, and portrait. Among them Choose, you can quickly get in 1 minute, "said the person in charge of Baidu's related business.

The reporter logged in to the internal test version of the platform in advance and found that on the basis of the portrait of the system, users can change the makeup, hairstyle, and clothing of the virtual idol through the platform, and through the three modes of AI, fitting, and live -driven, and complete at any time to complete The production and output of digital people.

From guessing the effect of the upper body according to the clothing picture, to the anchor to try on online, to the remote trial of digital people; from digital people who only exist in science fiction movies, to digital people customized for special scenes, everyone can try everyone. The development of digital people, the development of technology will always bring more experience to the public's life. It is foreseeable that with the continuous development of science and technology, more and more needs and application scenarios will be tapped. In the process, it is hoped that in the process, Haidian companies can be as glorious to contribute to Beijing's construction of a global digital economy benchmark city. strength". (Reporter Guo Siqi)

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