Why does Avita, a high -end pure electric market that competes for the deer, "debuted"?

The new energy vehicle market that has exceeded 10 million has become the future wind center of China's auto market. The significance of new energy vehicles on the vehicle market is not only the annual double -year -old sales, but also that it has triggered a change in values ​​about car consumption.

Compared with the traditional car era consumers' obsession with the brand when buying mid -to -high -end models, today, when consumers purchase mid -to -high -end pure trains, the product power and service experience of technology intelligence have gradually replaced the brand's core consideration.

Because of this, the high -end pure electric vehicle market has also attracted a group of heroes, and Tesla and a lot of new forces of car building have been deployed.

Recently, a "dark horse" that stood out has aroused high market attention. It is Avita, who is back to the three national team giants of Changan Automobile, Huawei, and Ningde.

As the core model of the Avita brand, since the pre -sale was launched on May 20, the cumulative orders of Avita 11 have exceeded 20,000, of which the average price of optional bicycles set by Dingding users exceeded 400,000 yuan Essence

For a new brand, the first model is often the main model that can be sold, and at the same time, it basically lays the mainstream level of future brands in the market. Because of this, Avita 11's excellent "transcript", It also means that it not only successfully entered the core market of mid -to -high -end electric vehicles, but also became the "top flow" of this market as a sharp student.

Why does Avita "debut"?

On August 26, Avita Technology brought "Fog Green", "Hao Bai", "Mohs", three styles of Avita 11 and Avita 011 joint limited edition models on the Chengdu International Auto Show. This is the first time Avita Technology has released its product strength on the stage of the International Auto Show since its global release on August 8th. Many Rongcheng consumers have a glimpse of true appearance on the booth. The secret of Wita's success.

"Top flow technology lineup"

"Avita 11 is the first model of the new smart electric vehicle technology platform that Chang'an Automobile, Huawei and Ningde Times. , Comprehensive performance ceiling and powerful strength of smart ceiling. "

As Tan Benhong, chairman and CEO of Avita Technology, although Avita is a "new life" in the automotive industry, its strong "background" advantage is unmatched by most brands. The "mother body" of Avita's products -the CHN platform, which is emphasized by the three parties of "new architecture, strong computing, high -voltage charging", which is emphasized by Changan Automobile, Huawei, and Ningde Times. The solid base for development.

It is worth mentioning that the three parties behind Avita are the "leaders" of Chinese power. Through CHN, the core capabilities of the SEV industry are truly in the hands of the Chinese themselves.

Among them, Bailian Changan Automobile's car construction process has accumulated, allowing Avita's products to have stronger manufacturing strength and stable quality. This also opened the gap between Avita and many new power brands of "halfway monks".

The addition of Huawei's "Thousands" intelligent driving team allows Avita's products to have the top intelligent technology level. For example, Avita 11 is equipped with AVATRANS intelligent pilot system based on Huawei ADS. Among them, the AVATRUST super sensing system is the first to carry 34 smart driving sensors including 3 laser radar; 360 degrees full coverage, high -efficiency computing power, and anthropomorphic algorithm, which is more suitable for China's complex road traffic scenarios.

In the end, the strong position of Ningde Times in the battery industry will provide a stable guarantee for the Avita battery supply chain. Avita's high -energy density ternary lithium battery is equipped with the Ningde Times, and the energy density of 116 degrees battery packs is as high as 190Wh/KG. And in terms of security, it has big data early warning, real -time thermal output monitoring, and CTP thermal spread suppression technology.

It is the endorsement of the "top -flow technology lineup" that other car manufacturing brands cannot reach, ensuring the irreplaceable competitive advantage of Avita's products.

"Top flow luxury quality"

Nowadays, in order to conform to the new changes brought by the "new four modernization" of the car, more and more new models have focused their focus on the competition of intelligent technology and Sandian technology. The new energy vehicle segment has gradually appeared in homogeneity, and it is rare in the design and process quality of inside and outside.

Avita is a unique new species. While insisting on technology -oriented, it also insists on improving the elite group in the new era with a unique design style. In terms of vehicle design, Avita's products are located in Munich, Germany. The Avita Global Design Center is operating, and the body adopts a cross -border design of supercar and SUV, which has a unforgettable unforgettable design style.

In addition, in terms of product details, Avita used a large amount of advanced materials and craftsmanship to interpret the "casual luxury" brand tone beyond the pricing itself. In the actual experience of consumers, the luxury quality is used to please users.

The rare fashion "joint limited edition" in the circle -Avita 011 is a lively model. Avita joined hands with Givenchy's creative director and the fashion pioneer brand 1017 ALYX 9sm co -founder Matthew M. Williams, which jointly created the luxury high -level in the automotive industry -Avita 011, a global limit of 500 vehicles. In addition to the design design, this product also has a number of MMW co -branded for the AVATRMMW exclusive design for Avita 011, so that the owner can experience a distinctive luxury respect even in the subtle place.

The brand tone of "casual luxury" is reflected in the luxury experience at the product level. It is from touch, hearing, and vision, and finally achieves the pleasure of feeling.

Taking Avita 11 as an example, the delicate touch of NAPPA leather+suede in its cockpit, plus seat heating, ventilation and massage function to bring an intuitive luxury to the driver. Active road noise reduction technology, coupled with double -layer tape glass, independent trunk and other multi -point physical noise reduction, creating an extremely quiet cockpit atmosphere from hearing. The atmosphere lights around the entire cockpit create a warmth like cocoon, and at the same time, it can also be multi -mode music rhythm, intelligent voice interconnection, flowing water, and guests' dynamic effects.

Because of this, in the current high-end and high-end new energy vehicle market of 35-45 million, Avita can win, and the luxury quality of the product brings to users is also one of the important factors.

"Top Stream Wisdom Driving Power"

As the core function of the driving function, the strength of the intelligent driving is also the core position of the smart new energy vehicle brand competition. Currently in the new energy vehicle market of 35-45 million, Tesla Model Y, BMW IX3, Weilai ES6, etc. are the main players with high sales. ?

Smart driving strength is mainly reflected in the two major areas: smart cockpit and intelligent auxiliary driving system for human -computer interaction. In these two aspects, Avita has its own uniqueness.

Sitting into the Avita 11 car, the first thing that came into view was the Vortex emotional vortex in the center of the cockpit. This symbolic nerve center was the beginning of the blend of the entire cockpit and the emotional of users.

For Avita, human -machine interaction is only the basis of smart cockpit. How to have emotional thinking on how to car and become the core essential of understanding your wisdom incarnation. Because of this, Avita has created the "E.i. User needs theoretical system", Emotional Intelligence, an emotional drive, promotes the advent of the "Emotional Smart Electric Vehicle Age", so that cars are no longer just cold -ice machines.

In terms of intelligent driving, Avita 11 is equipped with a high -end intelligent driving assistance system based on Huawei ADS, which is equipped with the most advanced smart driving sensor including laser radar and millimeter wave radar. Essence In addition, in the future, it will be upgraded through OTA, and it will also have the ability of NCA smart driving navigation auxiliary capabilities in urban areas. Even in urban areas with complex road conditions, traffic signal lights can be automatically identified to avoid sudden pedestrians and non -motorized vehicles, and further driving.

For players who are passionate about performance, Avita 11 also has a strong performance of inferior opponents. It is equipped with a dual-motor intelligent four-wheel drive system. The fastest acceleration time of 0-100km/h is only 3.98 seconds. Not only that, the top tires of the horse brand, and high -end performance equipment such as Brembo high -performance calipers can also make you feel at ease.

Conclusion

The so -called: Chunjiang Water Warm Duck Prophet. A brand is not considered a top flow. The market is the best test.

The popularity of Avita is not only reflected in the surge in order of market terminals, but more importantly, its accordance with the sales channel terminal also recorded the same record. Many of the top Chengdu dealers I know, all of them have strived to become Avita's cooperative sales partners, which is enough to prove that people in the industry are optimistic about their prospects.

It is precisely because of the comprehensive leadership of "bottom" to "lizi", to "face", making "post -hair" Avita jumping out, becoming the "leader" of the industry, creating an industry sample sample Essence

Cover news reporter Liu Nian

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