After the SUV is introduced, the F-150 Raptor Pipper Pipka Jiangling Ford Technology must be a "fast company"

On August 26, 2022, Jiangling Ford Technology (Shanghai) Co., Ltd. ("Jiang Ling Ford Technology") was unveiled at the 25th Chengdu International Automobile Exhibition, super performance off-the-way pickup-the new generation Ford F-150 Raptor completed the country to complete the country The first show of the auto show. Not only that, many heavy models such as Jianglingford Technology, a wide -body high -energy pioneer SUV leader, Kuan Luxu SUV and so on.

Jiang Ling Ford Technology, established in 2022, was established by Jiang Ling Automobile and Ford Motor. It has just been established for months. In recent years, the transformation of traditional car companies to travel service providers and transitioning to technology companies is the general trend of major automobile companies. The Jiangling Ford Technology, which is born, has a deeper insight at the level of marketing, service experience, and market insights, which can respond to the market demand of Chinese consumers faster.

Chen Qiang, vice president of Jiangling Ford Technology User Growth Center, introduced: "New Ford, New System, New Products, New Marketing, New Experience, and New Technology. The department that is convenient to communicate with users will not be available, but the market segment of SUV and pickups, and will not do the "arms race" that configures the configuration. "".

In terms of user experience, marketing, and market insights, Jiang Lingford Technology has made great efforts. As an important part of the Jiangling Ford technology user service matrix, the Family Space home space · Ford experience store has reached more than 200. It has a direct dialogue with the user with the concept of "treating guests like a relative" to shorten the distance between the brand and consumers.

Jiang Ling Ford Technology, which is "new forces", has a good market performance. Even under the influence of many uncertain factors this year, Jiangling Ford Technology's overall retail sales of domestic and foreign markets in July reached 8,047 units, of which domestic retail sales were 4,006, a year -on -year increase of 51%. new highs. Jiangling Ford Ling Rui was successfully offline on July 18. Standing in a longer period of time, from January to July this year, Jianglingford Technology's domestic and foreign markets have accumulated a total of 36,392 overall retail sales, of which 16,260 were exported, and domestic retail sales were 20,132 units, a year -on -year increase of 25.2%.

Only hundreds of days were established, and they achieved fruitful results. Behind the "fast company" organizational force of Jianglingford Technology: use faster action, higher efficiency, and more flexible organizational structure to respond to market and user needs, actively promote professionalism The comprehensive landing of the strategy of "new four" strategies.

The new generation of Ford F-150 Raptor delivered to the first batch of car owners is the opening of Jianglingford Technology's new product matrix. Jiangling Ford Technology will start with the new generation of Ford F-150 raptors to promote the upgrade of all systems. Chen Anning, Vice President of Ford Motor Group, President and CEO of Ford, said: "The Ford F-150 Raptor is the ultimate expression of Ford's" Pioneer Innovation "brand spirit."

Ford F-150 Raptor will officially land on the high-quality service provider selected by Jiangling Ford Technology with an innovative DTC direct sales model. Driven by Jiang Lingford Technology's "Quick Company" organization, as of the end of August, Jiangling Ford Technology has selected 32 high -quality service providers to cover 30 key cities including Beijing, Shanghai, Guangzhou, Chengdu, and Chongqing. -150 Raptor delivery and experience renewed.

As the president of Jianglingford Technology said to Dongping: "We set off from Chinese users through the joint force of new systems, new marketing, new technology, new products, new experiences, and new values, gathered global wisdom, exerted China's speed, and became the Chinese market deeply. The "joint joint forces'." At present, Jiangling Ford Technology has launched the "new brand, new experience, new product" all system upgrades. In the future, Jiangling Ford Technology will continue to focus on the two major market segments of SUV and pickups to improve the layout of family, off -road, and performance with high value pioneer product matrix, continue to challenge the market, and subvert the inherent pattern.

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