Difficulties in circulation are being opened up. Is the "spring" in the used car market coming?

Promote the release of car consumption potential, and the active used car market is indispensable. On July 7 this year, 17 departments and other departments of the Ministry of Commerce issued a new policy for "doing car circulation and expanding car consumption", which clearly proposed to cancel unreasonable restrictions on the development of second -hand car distribution, promote the commercialization of second -hand cars, and strictly implement the second -hand cancellation of second -hand cancellation. Policies and measures such as the restriction of car restrictions, the new policy aims to completely open up the difficulty of the traffic circulation, so that the used cars will gradually standardize trading, free circulation, and rest assured of consumption like new cars, and at the same time change the "small, scattered, weak" pattern of industry distribution. People in the industry evaluate the new policy as "earthquake -level" and optimistic that the used car market will usher in "real spring".

Statistics show that the used car market is quietly heating up. According to the latest statistics of the China Automobile Distribution Association, in July, 1.44 million used car transactions across the country, an increase of 1.9%month -on -month, a new high of the year, 91,000 vehicles in Jiangsu, an increase of 10.5%month -on -month, and the transaction scale ranked fifth in the country. However, the data also shows that the number of second -hand cars in the first seven months of this year still decreased by 8.7%compared with the same period last year.

What is the impact of the New Deal? What is the market warm and cold? A few days ago, a reporter from Xinhua Daily · Jiaojiao Point came to Nanjing Jiangning District Tiancheng Old motor vehicle trading market to visit on the spot. Through the story of car vendors' car sales, I experienced the real temperature of the used car market.

Relying on professional play to transfer live cars

Since the opening of Douyin live broadcast of second -hand cars from February and March, Chen Niu, a used car dealer, has accumulated 18,000 fans. This result is not easy for him at the age of 38.

"Selling the car through the live broadcast, the customer can see the real car of the car I recommend the car, and it can also interact. If you have any problems, you can satisfy where you want to see the car." Chen Niu said, the live broadcast sale Second -hand cars must be transparent and authentic. The cars have replenishment and components replacement. All of them must be clearly explained. With the reputation and winning the trust, the business can get bigger and bigger. "Sometimes the two parties do not meet between the two -hand cars, relying on integrity. Of course, if the customer needs it, we can also issue a third -party quality inspection report."

The reporter noticed that among hundreds of vehicle vendors in Tiancheng's old motor vehicle trading market, there are more and more agents who walk around the car with their mobile phones around the car. Of course, there are no desperate for the older who guarded the "high -priced cash" brand and "guarding the rabbit" on the roadside.

The business of Chen Niu's live broadcast car seemed to be quite good, and he had a phone call with customers several times in the process of talking to reporters. "I just delivered a car to a client from Hefei yesterday. Then I had to go to Nantong Haimen to run a trip to a client. Haimen customers have bought two cars in my hands. The first price is 37,800 yuan. , The second one is 40,000 yuan. "

Chen Niu's Douyin account is "professional car service", which is also a major advantage he thinks. "I was born in a dry car repairman, and later drove the repair shop, so I know very well in the car. If there are flaws in second -hand cars, you can see it at a glance." Chen Niu said. The most afraid of information asymmetry, we will use professional services to dispel the other party's concerns. Car dealers are not professional, and customers have observed you for a long time and can always feel it.

Second -hand car restrictions have always been a prominent issue that restricts the construction of a unified national market in automobiles. According to the requirements of the New Deal, starting from August 1, the "National Five" emission standard used car cancellation restrictions nationwide, Jiangsu took the lead in implementing this policy as early as June 17. Chen Niu said that this is definitely helpful for active second -hand car transactions. After the restrictions on the restrictions, the car sources of the Jiangsu used car dealers have expanded from the original province to the nationwide, and the operating space has been greatly expanded. Moreover, consumers have a lot of room for choice. It can be affordable in terms of price.

"Straw Hat Brother" on the roadside stalls

The big straw hat on his head can be recognized at a glance among the second -hand car dealers. Although he also rented a facade in the indoor market, he still set up a "stall" on the side of the road -a rear car The open bread car is a temporary "office", and the open -air "office", the rustic straw hat in the soil is naturally very useful. He in his hometown Anhui is as simple as his name. "茼" refers to Artemisia annua. The Book of Songs records that the ancients used the wilderness as the grass to feed the horses. , Belong to the horse.

"I first drove a large truck in Shenzhen. In 2016, I transferred to Nanjing for used cars. Two people were partnerships. They were mainly used for pulling cars. Now I can make 20,000 to 30,000 yuan a month, which is much better than driving a truck. "Fang Aiyi said that now it has received about 20 cars, 15 parking spaces are rented, more than 100,000 yuan a year, and business turnover relies on more than one million yuan.

Fang Aiyi made a transaction, mainly relying on the used car market. He stayed next to his car and waited for business to come. "I go to work at 8 am every morning, get off work in the dark, ten hours a day, and I am used to it. Now I just started shooting Douyin, and it is not possible to shoot. many."

Talking about this year's second -hand car market, Fang Aiyi felt that recently "a little better". Some time ago, there was an epidemic and hot weather. It belongs to the off -season. Now the weather has turned cold, and the people who buy a car have continued more. Of course, the stimulus of policy is gradually being released.

"Ford, who had just sold a (20) 16 years ago, was sold for 16 years. After a few days, he was seen by his peers in the Northeast. He thought that the car was in good condition. He soon got a deposit of 5,000 yuan, withdrawing, and adjusting the file. , Play the full amount and arrange for driving ... This order has earned 4,000 yuan. There are fewer sources of northeast travel sources than Nanjing. He collects our cars and can earn money in the local area. "He said that a new policy of transferred to a different place is It helps them to make used car dealers a lot. "Now, second -hand cars from other places can be traded in Nanjing and can be transferred directly in Nanjing. We used to go to the country to handle it." Because the business is not so easy to do, and the pressure of funds occupation costs is high, second -hand car dealers now also start "thin profits and sales", and the small money of "short flat" is also "meat".

Fang Aiyi introduced that he had just made a single Wuling Rongguang Bakery. It was collected at 3500 yuan, and sold at 4,300 yuan on the same day, only 800 yuan. "A second -hand car is collected, and the normal sales cycle is about a month. It is difficult to make money or even lose money for a long time. One Ivico was sold two days ago, sold for three months, and finally lost 4,000 yuan." He pointed at a Volkswagen Polo stopped by the roadside parking space that 23,000 yuan was collected in February this year. Now it is only willing to give 13,000 yuan, and a small car can lose 10,000 yuan.

Market space is hope where hope is

Hangbing is a native of Jiangning in Nanjing. He worked in the 4S shop in the early years and later switched to second -hand car transactions. It was less than 10 square meters in the market for the market. There were five or six people in the store and about 20 inventory cars. "The market threshold is relatively low. As long as there is a little money in your hands, there is a million weeks to transfer funds, and then collect a few cars to do the business. Most of the peers are like this." Hang Bing said.

He used "tepid" to describe the current used car market. "Compared with last year, sales after the year this year are in a decline. On the one hand, because the epidemic has a greater impact, on the other hand, because the economic downturn, residents' consumption is more restrained. If you drive, you will make it again, and you will not change it. "Hangbing said that our store usually collects 20 or thirty cars a month, and then sells more than 20 cars. The average inventory cycle of each car Around the month, a little longer than before, the gross profit can be about 10%.

Despite the "persistence" in business, Hangbing was confident in the prospects of the used car industry. He believes that the policies that have been introduced are to improve and standardize the used car market in terms of fundamental systems, and the role of release will have a time process. For example, the New Deal restricts natural persons selling more than three units in a natural year and holding less than one year of holding. Hang the distribution vehicle under personal name to evade taxes and related responsibilities. At present, the New Deal will regulate the second -hand car dealers for registering for automotive sales enterprises, and indirectly eliminate irregular operations of second -hand car dealers. "Actually, as the company's name is justified, according to the current national tax preferential policy, second -hand car dealers will not increase much additional burden. The New Deal also means that all car dealers also means standing on the new track. Only the car dealers who have a dividend and develop in the trend will have the opportunity to stand out. "

After the amount of car ownership reaches a certain degree, the used car market has begun to volume, which is a general law of car consumption internationally. In 2021, my country's second -hand car transaction volume reached 17.59 million, less than 6%of the car ownership, far lower than the proportion of the international mature automobile market, and the future development space was huge. Jiangsu car ownership reached 21.83 million, and the second -hand car market is equally broad. This is also the biggest confidence of used car dealers. Moreover, at present, the new policy of active used car markets in various places is still being introduced. Not long ago, Nanjing issued another good: foreigners buying used cars in Nanjing no longer need two years of social security certificates. To apply for used car transfer, you only need to provide ID cards and residence permits. "This is equivalent to expanding the consumer group of Nanjing used cars and increasing market purchasing power." Hangbing said.

Xinhua Daily · Jiaojiao Reporter Ji Qiang

Picture source: Visual China

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