Do you want money or terrible?Volkswagen ID.6 During the driving, the car navigation was suddenly covered by advertising, and the owner scared a cold sweat

FAW-Volkswagen, the largest domestic joint venture car company, has been exposed to new energy vehicles that are driving to push pop-up advertisements, which has caused heated discussions such as "money or life" in the car circle.

According to media reports, a female car owner in Chongqing drove a new FAW-Volkswagen ID.6 tram who bought a newly bought last week. When a traffic bridge was used to use the vehicle navigation, a pop-up advertisement suddenly appeared in the central control touch screen to cover the navigation in driving. information.

FAW-Volkswagen responded on September 27 that the car news push is the care behavior of FAW-Volkswagen facing the owner, not pop-up advertisements, and the company has stopped the pop-up prompt information of the car.

FAW-Volkswagen ID.6 Crozz car

The pop -up window has caused widespread doubt and has been stopped

From the information provided by the female car owner, it can be seen that at that time, the pop -up advertising area accounted for almost half of the touch screen, and the navigation driving information that the driver was using was almost completely blocked. The pop-up advertisement says "Recommended car purchase is good! The highest transaction of bicycles can get 12,000 points, from now-September 30!"

The female owner speculates that the pop -up advertisement should be pushed by the manufacturer because the points are popular, not the 4S shop. She said dissatisfied: "The first time I saw the pop -up advertisement on the central control screen of the car.

After the experience of FAW-Volkswagen's car owner was sent to the Internet, the netizens of the car circle discussed: "If you want money or be terrible"; There are pop -ups ";" A large computer with four wheels, no advertisement is strange. "

Some netizens bluntly said: "In the future, you can start with a 30 -second video to start with a fire. You have to brake? Sorry, look at an advertisement before braking."

"Vehicle news push is the care behavior of FAW-Volkswagen facing car owners, not pop-up advertisements. The main content is to remind users of information that is closely related to users." Regarding the questioning of pop-ups Said that the inconvenience caused by the pop-up push information to the owner, FAW-Volkswagen apologized. In addition, in order to avoid affecting user driving, FAW-Volkswagen has immediately stopped the pop-up prompt information of the car.

Multiple brands of smart cars have pop -up advertisements

In fact, this is not the first time pop -up advertisement appears on a smart car. In recent years, many car brands have advertised on the central control screen after starting. According to Article 5 and 6 of the "Regulations on the Management Regulations of the Internet Population Information Push Service Management", if the Internet pop -up window information push service is provided, the user's rights and interests shall be guaranteed, and the specific form of the user pop -up window information push service shall be clearly notified by the service agreement. Content frequency, cancellation channels, etc.

For this pop -up window, some analysts in the automotive industry told reporters that the domestic automobile market has recently including the new energy vehicle market, and the competition is very fierce. Promotion. FAW-Volkswagen is also under pressure. It is understood that the original intention of boosting sales during the peak season of "Golden Nine Silver Ten" can be understood. However, in the face of increasingly intelligent new energy vehicles, pop -up advertisements appear to be in a hurry during navigation.

With the improvement of new energy and intelligence of automobiles, as an important information terminal, cars can accept network information at any time. Many automotive companies have begun to use the car system for business promotion and other explorations and attempts. In February 2021, a Haval owner reported that his vehicle popped up the advertisement of "Tide Play Bulls" on the mid -control screen. In October 2021, the owner of the Weilai car said that there was a pop -up advertisement in the middle control screen, which was a preview of the press conference of the fashion brand owned by NIO LIFE.

The owner of Weilai said that the pop -up advertisement in the middle control screen is the preview of the conference of the fashion brand owned by Weilai Life

For automobile companies, the screen in the new energy intelligent car also means a traffic entrance with huge potential. After the outdoor screen and mobile phone screen have been captured, the central control screen of the car is expected to become the next target entrance to the advertising traffic.

However, although the traffic is good, you need to be cautious.

Tang Jiansheng, deputy secretary -general of the Shanghai Consumer Rights Protection Commission, said that whether the automotive navigation screen can become the media released by advertising is to be questioned. This is because on the one hand, if the content of the screen in the car is exclusively provided, the advertising push may be mandatory. On the other hand, if the internal screen of the car is used for driving assistance, the screen display content should be based on driving safety. "Any content or way that may cause the driver's improper attention should be avoided."

(Comprehensive Shanghai Securities News, Daily Economic News, Sina Weibo) Editor: Zheng Chuqiao

- END -